On April 13, the 4th China International Consumer Goods Expo kicked off in Haikou, Hainan. Among the more than 4,000 participating brands, Chinese beauty brand Huaxizi stepped onto the stage of the CICG for the first time with its unique brand charm. It not only appeared in the Zhejiang Theme Pavilion as a local brand in Zhejiang, but also "Beauty and Beauty" with many first-line beauty brands around the world in the fragrance display area of CDF China Duty Free Group, becoming a Chinese beauty brand with "double booths" at this year's Consumer Expo.
As the country's first national-level exhibition with the theme of consumer goods, the scale of this year's CICGF has reached a record high, bringing together consumer products from 71 countries and regions around the world.
In the exhibition area of domestic products and trendy products in Hall 7 of this year's Consumer Expo, the Zhejiang Pavilion selected 17 Zhejiang brand enterprises to participate in the exhibition with the theme of "Lingxiu Zhejiang", and interpreted "quality Zhejiang goods" from the three major sections of "new kinetic energy", "new business format" and "new inheritance". Among them, Huaxizi, as a representative of Zhejiang beauty brand, not only brought its star product "Concentric Lock" lipstick, but also the brand's representative "West Lake Limited" series, as well as the "Hainan Limited" series that integrates the natural and flexible marine atmosphere.
In addition, Hua Xizi's "Suzhou Embroidery" series, which integrates intangible cultural heritage Suzhou embroidery skills and won the 2023 International CMF Design Award Gold Award, was unveiled for the first time. In the core position of the exhibition area, the three generations of Huaxizi's "National Impression" series products were in the same frame for the first time, showing consumers at home and abroad that national beauty is world beauty.
Huaxizi also demonstrated the scientific research and innovation capabilities of Chinese beauty at this year's Consumer Expo. The brand brought the newly released "Curved Air Cushion" and the upcoming "Little Lotus Umbrella Essence Sunscreen" to the show, which has become a highlight in the field of technology and beauty. Huaxizi also created an immersive cultural experience area at the scene, and many viewers walked into the interactive area, dressed in Hada, sat on the ground, and listened to the "cultural interaction officer" explain the national culture. In addition, the booth also featured a "Chinese Makeup" experience area, where consumers could also participate in the Expo's official check-in activities.
Huaxizi's participation in this exhibition is not only a demonstration of its brand charm, but also a positive response to the country's strategic call to "cultivate and expand domestic trendy products" and boost consumption, injecting new impetus into the sustainable development of China's economy. At this year's Consumer Expo, Huaxizi handed out a Zhejiang beauty business card to the audience from all over the world, showing the strength of Chinese beauty brands and conveying the charm and style of oriental culture to the world.
Huaxizi's participation in the Consumer Expo this time is to continue the fate of Hainan. At the end of 2023, Huaxizi has successfully entered CDF Sanya International Duty Free Mall, becoming its first and currently the only Chinese beauty brand with an independent store. It is precisely based on this fate that at this year's Consumer Expo, Huaxizi was not only exhibited in the Zhejiang Pavilion, but also displayed in the fragrance exhibition area of China Duty Free Group, competing with many international first-line beauty brands, and standing out with the unique exhibition form of "double booth".
Standing on the stage of the world's consumer boutique exchange at the Expo, Huaxizi transforms oriental culture into a palpable beauty experience through the in-depth integration of modern beauty technology and traditional Chinese culture, allowing consumers to deeply understand the profound connotation of Chinese culture while tasting beauty.
Text/Beijing Youth Daily reporter Zhang Xin
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