On the evening of April 12, the Hangzhou police reported: "Qin Lang's winter vacation homework lost in Paris" incident was planned and fabricated. The two people involved in the case made their own video scripts, bought winter vacation homework online, took selfies with their mobile phones, made relevant videos, and disseminated them to multiple online platforms, causing a bad impact. At present, the public security organs have imposed administrative penalties on the persons involved in the case and the companies to which they work in accordance with the law.
During this year's Spring Festival holiday, "Qin Lang lost his homework" occupied many hot search lists, and many self-media competed to follow up the hype, deriving many topics such as "Uncle Qin Lang" and "Xichang Middle School". Now that the results of the police investigation have been announced, it has been proved that "Qin Lang" did not lose his homework, but some "Internet celebrities" and self-media have lost their minimum social responsibility and moral bottom line.
In recent years, self-media fraud has emerged in an endless stream. From the female rider "crying when the stolen electric car collapsed late at night to deliver food", to "the husband who was abandoned by his wife took the baby to set up a stall on the street to pay off his debts", the relevant videos were later confirmed to be deliberate posing, and the people involved were punished in accordance with the law.
However, under the punishment warning, the behavior of fake posing and hype still appears from time to time, and you sing and I appear, reckless and unscrupulous. The goal of some "Internet celebrity" self-media is very clear, that is, as long as there is traffic, you can ignore it, and do not hesitate to create confrontation, spread anxiety, challenge the bottom line, and intensify prejudice. They get the traffic they want, but it has a negative impact on the society and the public, polluting the network ecology and corrupting the social atmosphere.
Some "Internet celebrities" blatantly falsify and deceive traffic from the media is the appearance, but the essence is that the "promoters" behind it have lost their moral and legal bottom lines in order to pursue profits. The real logic of "traffic monetization" should be to use high-quality and reliable creations to better provide high-quality and nutritious content to the public, win long-term traffic that can stand, and obtain corresponding legitimate benefits. For self-media and MCN organizations, countless facts have proved that the pursuit of traffic without a bottom line will only be abandoned by the majority of netizens in the end.
The moral bottom line cannot be stepped on, the legal "red line" cannot be touched, and the crooked trend of self-media fraud must be stopped!
The management departments need to further strengthen supervision and intensify crackdowns. Not long ago, the relevant departments have launched a special action, focusing on rectifying outstanding problems such as "pretending to be poor" and "selling miserable" content to attract attention through posing scenes, etc., and focusing on rectifying problems such as "self-media" creating hot spots, rubbing hot spots, creating "information traps", and attracting fans and draining for profit without a bottom line. Self-media and institutions that have no bottom line must be punished strictly in accordance with the law.
Online platforms and media organizations should strengthen their responsibility, adhere to the quality of content, and increase their ability to discriminate. You can't chase online hotspots without verification, and you can't be biased by traffic and add fuel to false content. Online platforms shall fulfill their responsibility to verify and screen hot content, and must not allow false content to spread and amplify.
A healthy and clear network environment needs to be cared for by the whole society. We should resolutely say no to such behavior, use a "zero tolerance" attitude to make counterfeiters have no way out, and jointly protect the truth, goodness and beauty of society.
Source: People's Daily client