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On April 13, the 4th China International Consumer Goods Expo (hereinafter referred to as the "Consumer Expo") was held in Hainan, and the Organizing Committee of the Chinese and Foreign Geographical Indication Products Expo was invited to participate in the exhibition to exchange sustainable development ideas in the consumer field with all parties.
At noon on April 13, Pan Feng, vice chairman of the China-Europe Association for Economic and Technical Cooperation, said in an exclusive interview with reporters that they participated in the Consumer Expo for the third time this year and organized hundreds of products to participate in the exhibition of the Consumer Expo. For GI products, it is not only important to pay attention to the protection of GI products, but also to its branding and promotion.
Pan Feng, vice chairman of the China-Europe Association for Economic and Technical Cooperation, was interviewed by reporters. Photo by reporter Lin Hongyu
Pan Feng said that through the international platform of the Expo, more Chinese and European GI products can be seen by consumers here, and at the same time, the use of this platform can improve the brand value of GI products, especially for some niche GI products.
Among them, many Chinese geographical indication products held a debut ceremony at the Expo.
"Zhejiang Jinhua ham is a century-old brand, after continuous improvement and change, brought to the Consumer Expo, changed the concept of many consumers. Pan Feng said that in the past, everyone thought that this ham could only be used for stewed soup, but now it also has some ready-to-eat packaging, hoping to promote it on the big platform of the Consumer Expo and become a snack for everyone after tea and dinner.
Zhejiang's Jinhua ham attracts visitors to taste. Photo by reporter Wang Hongxu
In addition, Chinese tea is world-famous, but according to the analysis of sales data, many teas are sold at low prices and are not very popular abroad. Pan Feng said that since the signing of the Sino-European landmark between China and Europe, many tea companies have been organized to participate in the Sino-European landmark exhibition, such as Biluochun, which is very famous, but also very niche, through the platform of the Consumer Expo, through the brand of geographical indications, its sales will be improved, and at the same time, its overseas recognition will also be improved.
Biluochun tea on display. Photo by reporter Wang Hongxu
Biluochun tea on display. Photo by reporter Wang Hongxu
On the international platform of the Expo, some niche brands have been recognized and promoted. Pan Feng said that there are many types of alcohol in Europe, and there are many choices and different tastes, but many brands are very niche and not well known in China, and most people know French red wines. However, since the signing of geographical indications between China and the EU, European liquor companies have been organized to participate in three landmark exhibitions in China and Europe, and participated in three consumer expos, which have promoted European liquor, and the majority of consumers have tasted and gradually become familiar with them.