The 4th China International Consumer Goods Expo opened in Haikou, Hainan. Photo by China News Service reporter Luo Yunfei
Text/Chen Su Pang Wuji
The 4th China International Consumer Goods Expo was officially launched on the 13th, with the theme of "Sharing Open Opportunities and Creating a Better Life", with various new consumption scenarios, new products and new models unveiled, conveying the new vitality of China's consumer market.
More than 1,000 new products lead the global consumption trend
The new product launch event is the "highlight" of the Expo, providing a stage for global brands to showcase their latest products.
According to reports, in the booth new product release activities, more than 300 brands with more than 1,000 products to carry out various forms of new product release activities, covering fragrances, high-end wines, science and technology products, food and health products, fashion clothing and other fields, leading the new trend of global consumption.
In the exhibition area of domestic characteristic trendy products, Heytea exhibited the latest version of the tea intelligent device - intelligent split tea machine. The reporter saw that the Heytea staff scanned the QR code of the guest's order on the tea machine, and after 3 seconds, a cup of tea was made, which greatly improved the speed of the cup.
Heytea exhibits an intelligent split tea machine. Photo by reporter Chen Su
According to the staff of Heytea, this tea machine will be widely used in domestic and foreign markets to bring a better Chinese tea experience to consumers around the world.
Royal Philips, a well-known company, made its debut at the Consumer Expo this year, bringing new products such as the Philips Year of the Dragon Limited Edition 9 Series Shaver, the Sonicare Diamond 3 Series Electric Toothbrush, and the Philips Small Aurora Pulse Light Hair Removal Device.
Germany's Kärcher also made the world premiere of its new products at the Consumer Expo, represented by the full-scene lithium battery platform and the world's first lithium battery fabric cleaning machine SE3-18 Compact, demonstrating the company's latest achievements in the field of household cleaning.
With the concept of "infinite possibilities of consumption", the exhibition will create five new product islands: Oriental Shen Yun Island, Soul Inhabiting Island, Eight-sided Linglong Island, Ever-changing Island and Incredible Island, and display new products through a variety of application scenarios to bring an immersive and intuitive experience to the audience.
The new trend of consumption upgrading is highlighted
As one of the important exhibitions in China's consumer market, the CICG has grown rapidly since its establishment, and the scale, quality and international influence of the exhibition have increased year by year, reflecting the vigorous development and upgrading trend of the domestic consumer market.
This year's CICGF will hold six themed activities focusing on hot topics such as travel retail, smart home, green finance, medical and health, international education, and women's fashion, highlighting the new trend of China's consumption upgrading.
As a representative enterprise of "Intelligent Manufacturing in China", iFLYTEK brought the most cutting-edge technology products to this Consumer Expo. For example, the intelligent voice recorder that achieves 98% online transcription accuracy, the dual-screen translator that supports online translation in 85 languages, the smart office notebook that achieves 3 seconds of completion with the help of AI technology, and the AI sweeping robot that "points and scans".
iFLYTEK's smart office laptop on display. Photo by reporter Chen Su
Zhan Wenyu, vice president of iFLYTEK's consumer business group, told China News Service that China's new consumer growth demand is mainly focused on the efficiency, intelligence and personalization of technology products, and artificial intelligence products have become an indispensable tool in people's daily life.
At this year's Consumer Expo, the well-known health care product brand Tianweimei also brought many upgraded health care products, and the audience stopped in front of the booth to understand.
Jiang Jianyi, marketing manager of Otsuka (China) Investment Co., Ltd., said that Chinese consumers are paying more and more attention to health, and their consumption of health care products continues to increase, and Tianweimei's sales in China have doubled year after year. "In the past, health care products were mainly consumed by middle-aged and elderly people in China, but in recent years, more and more young people have joined the army of buying and using health care products, which has brought many opportunities to health care product companies. ”
The Chinese market attracts global attention
As the first major international exhibition in China this year, the scale of this year's Consumer Expo has reached a record high, with a total indoor exhibition area of 128,000 square meters, and the area of superimposed sea exhibitions has exceeded that of previous editions.
Ireland Pavilion at the 4th China International Consumer Products Expo. Photo by reporter Chen Su
This year's CICG attracted more than 4,000 brands from 71 countries and regions. Ireland will be the Guest of Honour and the UK will host a Brand Day. Russia, Mongolia and Malaysia participated in the exhibition for the first time, and many international leading brands in sub-sectors participated in the exhibition for the first time, showing the strong attraction of China's consumer market.
Since the inaugural CICGF in 2021, EY has participated in the Expo for four consecutive years. Chen Kai, Chairman of EY China and CEO of Greater China, said that the current overall recovery of China's economy is improving, the fundamental role of consumption is more significant, the demand for contact and aggregation service consumption has been released, and the service consumption market continues to heat up. Against this backdrop, the CICGF has released a positive signal for China to boost consumer confidence and cultivate new types of consumption, and has built a useful platform for enterprises from all over the world to share market opportunities.
Xu Xinxiong, CEO of Tencel Group, said that Tencel Group has participated in the exhibition for four consecutive years and deeply feels the surging vitality and unlimited opportunities of the Chinese market.
According to reports, a number of supply and demand docking activities will be held during this year's Consumer Expo, and it is expected that more than 55,000 buyers and professional visitors will be held. Purchasing delegations from more than 10 countries and regions including the United Kingdom, Singapore, South Korea, and Japan, as well as more than 100 senior executives from global leading enterprises, will participate in business activities such as negotiation and signing.
Italy Pavilion of the 4th China International Consumer Products Expo. Photo by reporter Chen Su
Russo Cammei, the fourth-generation heir to the century-old Italian shell carving family Russo Cammei, said that China is the most important market in the world, not only because of the large consumer market, but also because of China's profound history and culture. "We have participated in the CICGF for the third time and are willing to participate in the platform of the CICGF to better meet Chinese consumers.
Source: The country is a through train
Editor: Gao Yanjiao
Editor-in-charge: Wei Xi