Text, photo/Yangcheng Evening News all-media reporter Sun Qiman from Haikou (except for signature)
In April, everything grows in Hainan.
Located on the coast of the South China Sea, the Hainan International Convention and Exhibition Center ushered in the "first launch" of China's four major national exhibitions in 2024 - the 4th China International Consumer Goods Expo (hereinafter referred to as the "Consumer Expo"), once again singing the strong voice of China's open development.
From April 13 to 18, the 4th Consumer Expo was held in Hainan Province, which is the first major international exhibition in mainland China in 2024 and a "highlight" of the "Consumption Promotion Year" of the Ministry of Commerce.
The first major international exhibition of the year
Demonstrate China's determination to open up
As the only national-level exhibition in mainland China with the theme of international consumer goods imports, "openness" has always been the eye-catching signature of the Expo.
More than 10 countries, including the United States, Italy, France, Switzerland, the Czech Republic, Canada, Japan and South Korea, as well as Hong Kong, Macao and other regions, will continue to organize national and regional pavilions at this year's Expo. The countries participating in the exhibition for the first time include the United Kingdom, Russia, Mongolia, Malaysia and so on. Among them, the "British Brand Day" series of activities was included in one of the 8 special activities.
The reporter saw at the venue that the exhibition is still full of big names, such as Tesla of the United States, Kärcher of Germany, Australian Aojiabao, Ireland Dai Rig, Malaysia Selangor, Japan SKII, France Coranli, Italy Lamborghini, Spain Looping, Switzerland Novartis and other well-known brands have attended the meeting.
Multinational companies are seizing opportunities in China, and under the changes in the global economic structure, more and more Chinese companies are speeding up the pace of going overseas and expanding their business to the global market. In the special exhibition area of domestic trendy products at the Expo, outstanding enterprises from various provinces in China gathered together to bring the latest products.
These companies are taking advantage of supply chains, new technologies, and low-price strategies to actively expand in Southeast Asia, Europe, South America, the Middle East, and North America to enhance their international competitiveness.
"At the same time that Chinese enterprises are going global, international companies are also landing in China, taking root in China, and sharing the Chinese market. The holding of the CICGF reflects China's determination and practice in institutional opening-up. To Hong Chun, Chairman of KPMG Asia Pacific and China, told reporters that through the Expo, China has demonstrated its openness to the world, attracted global consumer goods to participate in the exhibition, and promoted international trade and cultural exchanges. At the same time, the CICG also provides a platform for domestic and foreign enterprises to display and communicate, and promotes the international trade cooperation and development of consumer goods.
More than 4,000 consumer boutique brands were exhibited
Guangdong brand "out of the circle" with new quality productivity
The theme of the 4th CICGF is "Sharing Open Opportunities for a Better Life". According to data from the Organizing Committee of this year's Consumer Expo, this year, the indoor exhibition area of this year's Consumer Expo is 128,000 square meters, with more than 4,000 consumer boutique brands on display, and the scale has reached a record high.
The Guangdong Pavilion is full of highlights
Boutique products gather in Hainan, and the "new" meaning inside and outside the exhibition hall is also about to emerge.
The new product launch of the "Global New Product Plan" of this year's CICG attracted 28 well-known international and domestic release entities, with a total of 38 brands carrying 115 new products of different styles and series, covering fashion fragrance, jewelry, world famous wine, high-end food, electronic technology, biotechnology and other fields.
While the global new product launch feast leads the new trend of consumption, at this year's Consumer Expo, the most advanced and intelligent representatives of new quality productivity are also about to come out.
In the Shenzhen Pavilion, Heytea brought the latest version of the intelligent tea equipment - the intelligent split tea machine, and the efficient and intelligent tea making process attracted many visitors to observe the operation of the intelligent tea machine while waiting for tea. The staff of the brand told reporters that the rapid development and wide application of intelligent equipment as a new quality productivity in the new tea beverage industry is expected to improve the store automation level of the new tea beverage industry to the same level as modern coffee chain brands, and will also promote the industry to comprehensively accelerate the development of overseas business with a higher level of standardization and better quality.
In the outdoor pavilion of the Expo, two unmanned aerial vehicles from Guangdong became the "Internet celebrities" of the Expo, which is the world's first unmanned manned aircraft from EHang. In April, EHang obtained the EH216-S Production Certificate (PC) for the unmanned manned aircraft system issued by the Civil Aviation Administration of China, which is also the first production license in the global eVTOL industry.
"The products we have developed can be said to be very compatible with the connotation of new quality productivity, and we are also one of the eight strategic emerging industries in the country. He Tianxing, vice president of EHang, told reporters that the company's headquarters and factories are currently located in Guangdong, "This is also our first appearance after 'three certificates', and we hope to use the platform of the Consumer Expo to let everyone know more about the low-altitude economy." ”
Editor: Su Huilin
Source: Golden Sheep Network