China News Service Haikou, April 13 (Xinhua) -- The Consumer Expo reflects China's consumption heat
China News Service reporter Chen Su Pang Wuji
At the 4th China International Consumer Goods Expo, which was launched on the 13th, various new consumption scenarios, new products and new models were unveiled one after another, reflecting the heat of China's consumer market.
——Leading the new trend of global consumption
The new product launch event is the "highlight" of the Expo, and the debut stage of this exhibition is very busy. 8 world premieres, Asia-Pacific premieres, and China's first new product activities continued to be filed, and new product promotions, product displays, and on-site interviews took turns on stage.
In the exhibition area of domestic characteristic trendy products, the tea brand "Heytea" exhibited its latest version of the tea intelligent device - intelligent split tea dispenser for the first time. The staff scans the QR code of the customer's order on the tea dispenser, and a cup of tea is made in 3 seconds. According to Heytea, this tea machine will be widely used in China and foreign markets, and Chinese tea production will get rid of the past mainly rely on the maker to recite the recipe and embark on the road of standardization.
On April 13, Heytea exhibited its latest version of the tea intelligent device for the first time at the 4th Consumer Expo, the intelligent split tea machine. Photo by China News Service reporter Chen Su
Royal Philips made its debut at the Consumer Expo this year, bringing new products such as the Philips Year of the Dragon Limited Edition 9 Series Shaver, the Sonicare Diamond 3 Series Electric Toothbrush, and the Philips Small Aurora Pulsed Light Hair Removal Device. Kärcher has also released the world's first lithium-ion battery fabric cleaning machine, the SE3-18 Compact.
At this year's Consumer Expo, more than 300 brands brought more than 1,000 products to carry out various new product launch activities, covering fragrances, high-end wines, technology products, food and health products, fashion apparel and other fields.
The Expo also set up a special exhibition of new product application scenarios to create five "new product islands" such as Oriental Shen Yun Island and Soul Inhabiting Island to provide an immersive experience for the audience.
-- Highlight the new trend of consumption upgrading
In China, the world's second-largest consumer market, upgraded consumption is an important driving force for expanding domestic demand. This kind of product has also become a well-deserved "protagonist" of this year's Consumer Expo.
iFLYTEK, the representative enterprise of "Made in China", brought the most cutting-edge scientific and technological products to the conference, such as a smart voice recorder with 98% online transcription accuracy, a dual-screen translator that supports online translation in 85 languages, a smart office notebook that can be completed in 3 seconds with the help of AI, and an AI sweeping robot that "points and scans".
On April 13, the 4th Consumer Expo was launched in Haikou, and the picture shows the iFLYTEK exhibition area. Photo by China News Service reporter Pang Wuji
Zhan Wenyu, vice president of iFLYTEK's consumer business group, told China News Service that China's new consumer demand is mainly reflected in the efficiency, intelligence and personalization of technology products, and artificial intelligence products have become an indispensable tool in people's daily life. For example, through a translation machine, people who do not speak a foreign language can have a face-to-face conversation with a foreigner.
The booth of the international health care product brand Tianweimei was crowded. Jiang Jianyi, marketing manager of Otsuka (China) Investment Co., Ltd., told China News Service that in recent years, Tianweimei's sales in China have doubled year after year. "In the past, it was mainly middle-aged and elderly groups in China who consumed health care products, but now more and more young people are joining it, bringing huge opportunities to health care product companies. ”
-- China's consumer market has attracted global attention
As the first major international exhibition in China this year, this year's CICGF attracted more than 4,000 brands from 71 countries and regions. Russia, Mongolia, Malaysia and other countries participated in the exhibition for the first time. Many international leading brands in subdivided industries participated in the exhibition for the first time.
On April 13, the 4th CICG was launched in Haikou, and the picture shows the Italian National Pavilion. Photo by China News Service reporter Chen Su
A number of senior executives of multinational companies told China News Service that they hope to participate more deeply in China's consumer market and share opportunities through the Expo.
Ernst & Young, an accounting firm, has participated in the exhibition for four consecutive years. Chen Kai, Chairman of EY China and CEO of Greater China, said that China's economy is generally picking up, and the service consumer market continues to heat up. The CICG has released a positive signal for China to boost consumer confidence and cultivate new types of consumption, and has built an important platform for enterprises from all over the world to share market opportunities.
Xu Xinxiong, CEO of Thailand Tencel Group, who has also participated in the exhibition for four consecutive years, said that he deeply felt the surging vitality and unlimited opportunities of the Chinese market.
Marco Lusso, the fourth-generation heir of the century-old Italian shell carving family Russo Cammei, said that China is the most important market in the world, not only because of the large Chinese market, but also because China has a deep history and cultural accumulation. (ENDS)