Heze Daily reporter Zhang Xiao, Li Chunyu, Wu Songlin
On April 11, in front of the Fat Donglai Angel City store in Xuchang City......, Henan Province, the fragrance wafting from the "Peony Capital of China" added a bit of spring to the "Internet celebrity supermarket".
A bouquet of peony fresh cut flowers, a tourist route atlas, and a hospitable heart. On the same day, Heze Daily, together with the bus terminal of Heze Transportation Group and the Dusi Town Government of Peony District, held a theme promotion activity of "Heze Peony Tour" in Fat Donglai Angel City Store. When the "Peony Capital of China" meets the "Ancient Capital of Cao Wei" and the "Internet Celebrity Supermarket", a wonderful encounter is staged here.
Drinking the water of the Yellow River together, Luyu is a family. When the national peony is in full bloom, the hospitable people of Heze sincerely invite Xuchang villagers to Heze to enjoy the flowers and check in. Wandering in the sea of peony flowers, the troubles of the world gradually fade away, replaced by a pleasing to the eye and soothing the soul.
"If you have the opportunity, you must go to Heze to see" "I want to go out this weekend, just go to Heze to see peonies", "The people of Heze are really enthusiastic"...... Receiving the invitation of the hospitable Heze, the customers who lined up to enter the Fat Donglai Angel City store followed a wisp of peony fragrance and enthusiastically agreed to the invitation.
Xuchang City, Henan Province, which is about 240 kilometers away from Heze, is famous all over the world because Cao Cao welcomed the Han Dynasty and moved the capital to Xu. Since last year, this "former capital of Cao Wei" has been "out of the circle" on the Internet because of the "Internet celebrity supermarket", attracting customers from all over the country to flock to Xuchang City again.
Now, the bus terminal of Heze Transportation Group has opened a direct line from Heze to Fat Donglai, which departs every Thursday and Saturday. At 7 o'clock in the morning of the same day, the reporter took a direct special bus from Heze Bus Terminal to Xuchang Fat Donglai Angel City Store, and promoted Heze Peony with the staff of the bus terminal.
On the way, Mr. Wang, who was also on the same trip to shop, told reporters that he and his friends were "planted" on the short video platform, and they wanted to join in the fun of "Internet celebrity supermarkets". Mr. Wang gave his opinion: "I read relevant reports that the employees of Fat Donglai Supermarket had a dispute with customers, and Fat Donglai issued an 8-page detailed investigation report, and I think they can exchange a rigorous and sincere attitude for understanding, which should really be popular." As Mr. Wang said, Fat Donglai is "out of the circle", and sincerity is the background.
Sincerity is also the background color of Heze to welcome tourists at home and abroad. Before the 2024 Heze Peony Festival, Zhang Lun, Secretary of the Municipal Party Committee, pointed out that to run the Peony Festival well, it is necessary to highlight "sincerity", think about problems from the perspective of tourists, sort out and solve problems in a timely manner, advocate everyone to be a recommendation officer for Heze cultural tourism, and urge all kinds of merchants to operate with sincerity and serve with affection. In order to welcome tourists from all over the country, Heze has made full preparations and issued initiatives and heart-warming policies from multiple departments.
For example, the Municipal Bureau of Culture and Tourism issued an initiative to the general public and cultural tourism practitioners, everyone is a "Heze Cultural Tourism Recommendation Officer"; the traffic police department only corrects minor traffic violations of vehicles from other places and does not punish them; the Municipal Market Supervision Bureau issued a "Reminder and Warning Letter on Stabilizing the Market Price Order during the Peony Festival", requiring all operators, industry associations and relevant units to abide by various price laws, regulations, rules and related policies, and provide consumers with reasonably priced goods and services. In addition, relevant industry associations such as the Municipal Association of Travel Agencies have also issued initiatives...... All these measures are sincere. With full sincerity, Heze shows the urban temperature and style of "Heze, the capital of peony".
"In order to realize the 'two-way running' of Heze and Xuchang, we hung a banner of 'Welcome the people of Xuchang to Heze to enjoy the flowers' on the body of the bus, and warmly welcomed the local citizens to Heze to enjoy the flowers. Tian Lin, deputy director of Heze Bus Terminal, said.
At 11 o'clock on the 11th, exquisite peony flowers, cute artificial pandas and cultural check-in display boards appeared in front of the Fat Donglai Angel City store, which immediately attracted many customers to visit and take pictures. During the event, the staff distributed peony fresh cut flowers and Heze tourist route atlas to everyone. In 2023, the sales volume of Heze peony fresh cut flowers will exceed 100 million, and the products are exported to more than 20 countries and regions.
After receiving the peony fresh cut flowers, Mr. Li, who came to shop from Harbin, was pleasantly surprised. "Two years ago, I went to Heze to watch peonies, and I felt amazing, but I didn't expect Heze's peonies to be so beautiful. Mr. Li said. When talking about his impression of Heze, he said that I think Heze is a city with profound cultural heritage, and the most impressive thing is Heze peony, which has a wide variety of varieties and is very distinctive.
Nowadays, Heze, from the scenic park to the countryside, the national peony is blooming, ushering in the most beautiful time of the year. During this year's Peony Festival, Heze carefully organized 43 theme activities, including theatrical performances, intangible cultural heritage folk customs, literary and artistic exhibitions, national style experience, rural cultural tourism and other formats, and integrated the city's cultural and tourism resources, and launched 15 boutique tourism routes such as "Flower Appreciation Garden", "Caozhou Style" and "Intangible Cultural Heritage Hot Springs", which comprehensively displayed the regional culture of Heze, such as peony, Yellow River, water margin, and red.
Fat East comes to shop, Heze appreciates peonies; this wave, let Heze continue to spoil you!