Organizational structure adjustment of Meituan's food delivery division;
Taobao Live has increased the sampling of goods;
Jingdong Logistics and Dongfang Selection launched an hourly delivery service;
Xiaohongshu launched the "New City Business Card Program";
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Douyin continues to rectify low-quality videos, and "low-quality and high-yield" institutions have not been corrected or dismissed within the time limit
On April 12, it was reported that Douyin Life Service issued a rectification notice for institutions that publish too many low-quality videos on the platform, urging them to improve the quality of the content they publish and guide their influencers to improve their creative standards. The Rectification Notice clearly states that if an institution fails to pass the rectification, it will face a series of strict penalties, including but not limited to the announcement of the blacklist, the removal of the institution, and even being included in the blacklist. The rectification period is from now until April 22, during which institutions must adjust their content policies to ensure that new submissions meet the platform's requirements in order to be considered to have met the rectification standards.
Some employees of Amazon China have received layoff emails, which will reduce hundreds of positions
On April 12, it was reported that a few days ago, some employees of Amazon China have received an email from the headquarters to notify them of layoffs. According to the email, Amazon said it had optimized teams in other areas of the business and found "duplication in job categories such as project management, sales operations," and therefore reduced hundreds of positions in specific sales, marketing, and global service (SMGS) teams. According to people familiar with the matter, the layoffs in China are part of Amazon's AWS global layoffs. (21st Century Business Herald)
JD.com's "9.9 Free Shipping Day" ended, and the average daily order volume of the channel increased by nearly 150% month-on-month
On April 12, it was reported that the three-day Jingdong "9.9 Free Shipping Day" ended. According to the data, during the event period from March 27th to 29th, the average daily order volume of JD.com's 9.9 free shipping channel increased by nearly 150% compared with the week before the event. Different from the promotional activities held by the previous cheap free shipping channel, a large part of the goods in the Jingdong "9.9 Free Shipping Day" event are from Jingxi direct factories, and there is a professional "selection team" Jingdong procurement and sales to select products. The data shows that the number of trading users increased by more than 120% during the event.
Douyin e-commerce: The so-called "Douyin shopping card" is suspected of fraud
On April 12, it was reported that the Douyin E-commerce Security Center issued an announcement on April 12 that the platform recently found in its daily inspection that a small number of criminals distributed the so-called "Douyin shopping card" and "Douyin mall shopping card" offline, using "freebies", "preferential prices" and "lucky draws" as gimmicks to induce users to defraud their personal information after scanning and commit fraud. Douyin e-commerce emphasized that the platform has never released the above-mentioned "shopping card". At the same time, Douyin also launched a warm reminder to remind users to guard against the risk of fraud.
Kuaishou e-commerce officially launched the "Kuaishou Preferred" project
On April 12, it was reported that in order to meet the demand of more consumers for low-cost and good things, recently, Kuaishou e-commerce officially launched the "Kuaishou Preferred" project, and the selected products of the project were selected by Kuaishou e-commerce, covering various categories of popular goods, and achieving low prices on the whole network through official subsidies and big data pricing. Compared with the independent operation of merchants, Kuaishou Preferred Project has chosen the platform operation business model. It is reported that Kuaishou Optimization is also an important exploration of Kuaishou e-commerce in the core business vane of low-cost and good things.
Zhuan Zhuan Group's Q1 mobile phone market: Xiaomi has ranked first in domestic production for 12 consecutive quarters
On April 12, it was reported that Zhuan Zhuan Group released the "Mobile Phone Market Report for the First Quarter of 2024". According to the report, the ranking of mobile phone transaction volume remained unchanged from the previous quarter, Apple once again took the lead, accounting for 33.23% of the transaction volume, Xiaomi (including Redmi) ranked first in China for 12 consecutive quarters, and second in the overall list, accounting for 16.36% of the transaction volume, Huawei ranked third with 13.95%, and vivo ranked fourth, accounting for 13.07% of the transaction volume; OPPO (including OnePlus) ranked fifth, accounting for 10.68% of the trading volume, while Honor ranked sixth in China with 7.51%. Among them, only three brands, vivo, OPPO and Honor, increased by 0.97%, 1.31% and 0.27% respectively from the previous quarter.
TikTok confirms the development of a photo-sharing app
On April 12, TikTok confirmed that it will launch a photo-sharing app TikTokNotes, and Instagram ushered in a new competitor. Recently, foreign netizens have been sharing screenshots of the pop-up window of the TikTok app on social media, which show that TikTok is about to launch a photo-sharing app TikTokNotes, and users can choose whether to display their past photos in the new app. Also, a website called notes.tiktok.com is currently online with a non-working "Open App" button that displays Polaroid photo posts with static photos and captions, much like the ones that once dominated Instagram. TikTok has confirmed that the app is in development, but has not yet finalized the design or release date of the Notes app. (National Business Daily)
Tongcheng Business Travel now supports online accumulation of hotel points, covering many well-known hotel brands
On April 12, it was reported that Tongcheng Business Travel has now opened "online synchronization of hotel points" for corporate users, and corporate users can book hotels + accumulate points in one stop. Corporate users can book a hotel with a points tag to accumulate points online, eliminating the cumbersome processing of points at the hotel front desk, and users with multiple hotel members do not need to switch multiple apps to accumulate points. The points hotels cover well-known hotel groups such as InterContinental and Huazhu, as well as their hotel brands.
Kingsoft Office: WPS 365 is newly released
On April 12, Kingsoft Office announced that WPS 365, a new office productivity platform for organizations and enterprises, was released, including WPS Office, WPS AI Enterprise Edition, WPS Collaboration Suite, etc.
Alimama launched a one-click AI-generated short video function
On April 12, Alimama announced that it would launch the AI short video one-click generation capability on the Wanxiangtai Unbounded Edition of "Super Short Video". It is reported that after the ability is launched, Alimama Super Short Video will automatically capture the pictures, copywriting, and video materials associated with the merchant's selected products, and generate short video content that conforms to the tonality of the product.