[Text/Caiquan Society& Brother Dao said that the car Ma Jianyu] "square box" borrowed new energy in the process of reform, SAIC-GM-Wuling's Baojun brand can probably be regarded as a predecessor,
In May 2023, the Baojun Yue will also be launched, and it will become a star model among trendy cars with the affectionate title of "Little Jimny" and the concept of "pleasing yourself". A year has passed, and the Baojun Yue family has also ushered in an upgrade, with the launch of the 2024 Baojun Yue to further strengthen its competitiveness, and the launch of the Baojun Yue Plus, which has also allowed the Baojun Yue family to have the concept of "Yue Jia" while upgrading the size.
On April 12, Baojun Yue Plus and the 2024 Baojun Yue were also officially launched, and the two new cars are available in two configurations: the flagship version and the Zhizun version, with the official guide price of the 2024 Baojun Yue also being 80,800 yuan and 90,800 yuan respectively, and the official guide price of Baojun Yue Plus being 93,800 yuan and 103,800 yuan respectively. From the product point of view, the 2024 Baojun Yue has been upgraded in terms of product details and other aspects after collecting user appeals, while the Baojun Yue Plus has further increased the audience of the Baojun Yue family by expanding the passenger space, and brought high-end intelligent driving to the 100,000 level and is not futures.
It is worth noting that, with the listing of the two "Yue Ye", Baojun also officially released Wuling's new electric intelligent architecture - Tianyu architecture, according to reports, the architecture follows the three core concepts of user decision scene, scene generation demand, demand definition function, divided into D, M, S three major platforms, and covers A00 to C-class full-size models, including pure electric, Different hybrid power combinations, the Baojun Yue Plus and the 2024 Baojun Yue launched today are also based on this architecture, and next, based on the Tianyu architecture, Baojun will accelerate its product offensive.
From "I" to "We" Baojun Yue is also here
In the field of new energy small vehicles, Baojun is a well-known brand, and the launch of Baojun Yue in 2023 has made Baojun a trendy and individual label in the field of small new energy vehicles. The 2024 Baojun Yue also inherits this personality, continuing the square box design allegory, creating a square and wide body posture, and the appearance can be modified with an area of 5.66 square meters to continue to strengthen the vehicle's personalization ability, at the same time, as a representative of "pleasing oneself", the new car adopts a rear-wheel drive layout in terms of performance, equipped with a 50kW high-efficiency motor and the only high-performance sports caliper in the same class.
What is more surprising is that the 2024 Baojunyue has also made a number of adjustments based on user feedback, including three fashionable car colors: Zengyun Sea White, Mountain Fog Gray, and Xiaguang Blue, and the whole series is equipped with aircraft turbine wheels and other shape upgrades, as well as the addition of an eight-in-one central armrest box in the car, the only 35L front cabin in the same class as standard, and suspension optimization for paved roads. It has truly achieved "opening the door to make a car".
However, as a two-door model, the audience of Baojun Yueye is also mostly young people who "please themselves", which also limits the market share of Baojun Yueye. As a result, the Baojun Yueye family launched the Baojun Yueye Plus, with a larger body size and more ample space, so that the audience of this car can be further expanded, and even some young families can choose this car. In terms of size, the length, width and height of the new car are 3996*1760*1726mm, and the wheelbase is 2560mm, which is larger than the Baojunyue block, and the wheelbase is increased by 40mm.
This also marks the Baojun Yue family from "I" to "we", in order to meet the needs of "we", Baojun Yue also Plus adopts a front-wheel drive layout, thanks to this, Baojun Yue Plus can also create more loading space for users, with a 385L large sunken trunk, the rear seats can support 5/5 points of independent reclining, and the maximum storage space can be expanded to 1715L.
Of course, it still maintains relatively abundant power, equipped with a more powerful 75kW high-power motor, with a peak torque of up to 180N·m, for a small new energy SUV, such power parameters are considered "big horse-drawn cars", as for the range, the new car can reach 401 kilometers. At the same time, the Baojun Yue Plus is equipped with the highest specification dual-piston calipers in the same class, advanced E-Booster, standard Autohold, and more stable braking linear braking, all of which are changes made for the "Yuejia".
Bringing down the price of high-end intelligent driving, Baojunyue is also newer than the new forces
Another highlight of the launch of the two models of the Baojun Yue family is the performance in intelligent driving. As we all know, Baojun defines itself as a "new new force", which means that it is to be newer than the new force. As for how to embody it, the performance of intelligent driving is probably one of them.
The 2024 Baojun Yueye, as the only transportation model in its class equipped with high-end intelligent driving, provides rich functions in intelligent driving. Through one-click operation, users can easily turn on the seven driving scene functions of intelligent driving, chaotic lane line response, lever lane change, curve intelligent speed regulation, obstacle recognition and response, close-range congestion response, and man-machine co-driving. The new car also has the only intelligent/memory parking function in its class, which can identify more than 1,000 kinds of parking spaces, and the average parking time is only 30s, which perfectly solves the "parking difficulty" of urban commuting. At the same time, the 2024 model of Baojun Yue is also equipped with a 360° panoramic image, and 6 active safety assistance such as AEB are standard to ensure a safe and reliable intelligent driving experience.
Baojun Yue Ye Plus is more "advanced", it is equipped with the only high-end intelligent driving assistance without a map within 200,000, with strong perception, weak dependence of strong visual BEV technology solutions, to achieve the only mass production delivery of no map city memory pilot assistance, the country's easy-to-use high-speed intelligent pilot assistance, industry-leading AEB and the industry's first full-scene intelligent parking, as a 100,000-level electric SUV model, Baojun Yue also Plus performance is undoubtedly amazing.
It is worth mentioning that Baojun Yue Plus does not sell futures, claiming that the high-end intelligent driving assistance function will be delivered when it is listed, and it will be opened upon delivery.
The new architecture was released, and it will be interesting to see how Baojun returns to the mainstream market
As we all know, Baojun is an independent brand that has created annual sales of one million, but the market performance in recent years is far less than the peak moment. As for the reason, it is probably related to Baojun's excessive focus on the personalized market after the transition to electrification and the insufficient product line. Since the beginning of this year, Baojun has the idea of returning to the mainstream market, in fact, the Baojun Yue family has moved from "me" to "we" is a good start.
But that's only part of the story. With the help of the new listing of the Baojun Yueye family, Baojun officially released the Tianyu architecture, which is divided into three platforms: D, M and S, and is oriented to the needs of different groups of people in different scenarios. Among them, the D platform is a large-size platform, with a length spanning 4600mm-5100mm, which is the first choice for mature families and multi-child families to create a global multi-scene, high-quality, and large family car; Small family group, the world's best economic small family scooter choice; S platform focuses on personality and convenience, with a length from 2500mm to 3500mm, is the world's best-selling and most convenient small scooter leader, it is for personality and young people, providing the world's most convenient personality scooter first choice.
The Baojun Yue Plus and the 2024 Baojun Yue launched this time are products of the M and S platforms, respectively. According to the plan, two new models under the D platform will be released in the second half of the year, the first five-seat full-scene intelligent SUV will be officially launched in the third quarter of 2024, and the first large six-seat full-scene intelligent SUV will be launched in the fourth quarter of 2024!
In addition, in order to return to the mainstream market, Baojun's channel system will also be further upgraded, and the Baojun brand has 149 franchised stores covering 117 cities across the country, and the number of Baojun franchised stores nationwide will increase to more than 300 by the end of the year. At the same time, relying on the strong service system of more than 2,800 stores of SAIC-GM-Wuling across the country, the urban coverage rate is 98%, and there is a service point every 20 kilometers on average, so that each user can use the car more at ease.