laitimes

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

author:EV Vision
BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

In the automotive field, the number 7 has also been given a unique significance, and many car companies have adopted "7" as part of the naming of their models, and the first cause effect has played a key role behind this phenomenon.

The so-called first cause effect. In fact, it is a psychological phenomenon that describes the profound influence of impressions formed at the time of initial contact on subsequent interactions and evaluations. In order to gain a foothold in the fierce competition in the automotive market, emerging models often refer to the pioneers and successful cases in the industry, such as BMW's naming strategy, to name their own products, and use the existing successful image to enhance market awareness.

Among German luxury car brands, German cars have become the leaders in the traditional luxury car market due to their superior craftsmanship and design. Among them, BMW, Mercedes-Benz and Audi constitute the core lineup of German luxury cars. With its wide popularity and high sales volume, BMW is a leader in the German luxury car market.

For example, the BMW 7 Series, as the brand's top sedan, not only represents BMW's high-end manufacturing level, but also establishes a benchmark image of luxury cars in the hearts of consumers. Therefore, the "German BMW 7 Series" has become synonymous with luxury cars in the hearts of many people, and also makes the number "7" have a special meaning in the naming of cars.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

So, in the current domestic market, what are the models with the number "7", and do they still maintain the connotation of luxury?

Of course, there are many models with "7" in their names, so I won't go into too much detail here, but we will start from an objective and fair standpoint, and delve into several representative 7 models and its key words, to see that it will become your favorite car.

Xiaomi SU7

Keywords: "fire" before

It can be said that for the Xiaomi SU7 car, it has definitely attracted much attention in the market, whether it is the speculation about its price before the launch, or the overwhelming publicity, it has fully demonstrated the attractiveness of consumers to this car. Basically, once the Xiaomi U7 is mentioned, even people who don't know each other will immediately get together to discuss various topics about this model. So, why is Xiaomi SU7 popular?

First of all, as a new car, appearance is definitely the first criterion in the conditions of car selection. And this is also the primary reason why Xiaomi U7 "did not fire first".

As Xiaomi's first model, it did not choose an SUV model that was popular with many consumers in the market, but chose a more sporty pure electric sports car style.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

What's more, many people will associate its appearance with Porsche, so it is also called "Porsche". But it is undeniable that Xiaomi U7 does have an unparalleled beauty in terms of appearance, from the proportion to the line outline, it is stuck on the edge of "high appearance", which makes people stay on it for a long time at a glance.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

Lei Jun's love for cars may be one of the sources of inspiration for the design of this model, or perhaps more of a tribute.

Of course, appearance is only one of the reasons why it can be popular, Xiaomi U7Another highlight is its power and battery life.

In terms of performance parameters, the Xiaomi SU7 single-motor version of the model is capable of outputting a maximum power of 299 horsepower, and can accelerate from zero to 100 km/h in just 5.28 seconds, which can be said to be outstanding in its class from the perspective of the entry-level model.

The more powerful dual-motor version, which produces 673 hp and 838 Nm of torque, reduces the 0-100 km/h acceleration time to 2.78 seconds, which is not only the best in its class, but even comparable to some high-end supercars.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

In terms of battery and autonomy, the Xiaomi SU7 also performs well. The base model is equipped with a 73.6 kWh lithium iron phosphate battery that provides a range of 700 km according to CLTC test standards.

You can imagine that an entry-level model can dry up to 700 kilometers of range, and its price is still a little more than 210,000 yuan, which definitely stands out in its class. The long-range version is equipped with a larger-capacity 101kWh CATL ternary lithium-ion battery, which has a CLTC range of up to 800 kilometers, providing users with a longer driving range and higher travel convenience.

Finally, let's talk about the most core selling point of Xiaomi U7, which is its configuration.

First of all, I want to point out that Xiaomi knows how to engage in ecology, which can be seen from the intelligent cockpit configuration of Xiaomi SU7.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

The vehicle is equipped with a high-performance Snapdragon 8295 chip, a powerful hardware support that provides a solid foundation for the vehicle's intelligent cockpit system. Through the five-screen linkage technology, Xiaomi SU7 realizes the seamless connection between the in-vehicle system and a variety of devices, which greatly enriches the user's in-vehicle application experience.

Its application ecosystem includes not only mainstream in-vehicle applications, but also tablet and mobile applications, ensuring that users can enjoy similar convenience in the car as mobile devices.

In addition, the Xiaomi SU7 is also commendable for its compatibility with Apple devices, supporting CarPlay and airplay, and even allowing the Apple iPad to be used directly in the car and as a rear expansion screen, which is undoubtedly a huge attraction for users of the Apple ecosystem.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

In terms of intelligent driving technology, Xiaomi SU7 offers two intelligent driving system configurations, including Pro pure vision version and Max vision + lidar version to meet the needs and budgets of different users.

All models are equipped with intelligent driver assistance functions as standard, and support valet parking service, which means that the vehicle can autonomously complete precise parking tasks, including mechanical parking spaces and extremely narrow parking spaces, greatly improving the convenience of driving. The maximum cruise speed can reach 23km/h, which is excellent in its class, showing the leading position of Xiaomi SU7 in intelligent driving technology.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

Some people say that Xiaomi SU7 was born with a "golden key", and this sentence is true.

As the first car product of the well-known brand Xiaomi, it not only inherited the high popularity of the brand and the strong influence of Lei Jun, but also benefited from the extensive attention in the industry and the active market warm-up strategy, thus gaining huge traffic and discussion.

Although there is some controversy about the SU7's product power and pricing, this does not affect its competitiveness in the market. In fact, the SU7 achieved 50,000 pre-sales in just 27 minutes, which is a significant sales figure that fully proves the product strength and market recognition of Xiaomi SU7.

In short, the Xiaomi SU7 has successfully gained a foothold in the market with its unique brand advantages and solid product power, showing its competitiveness that cannot be underestimated.

The new Denza N7

Keywords: persuasion

For this car, everyone will definitely be familiar with it.

As a model close to a hunting SUV, the Denza N7 has been attracting a lot of attention in the market since its launch in July 2023. This attention is not only reflected in the recognition of its excellent performance, but also in the in-depth discussion and controversy over the details of the vehicle.

However, DENZA attaches great importance to the feedback from users, and actively adopts the opinions and suggestions of users, and optimizes and adjusts the products accordingly.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

For example, when the DENZA N7 was first launched, its front face design sparked discussions among some users. Although the shape of the "dragon beard" shows a unique style and is highly consistent with the overall design concept of the DENZA N7, some consumers still think that it is slightly exaggerated, and this design seems to be different in the contemporary society that pursues "simple beauty".

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

Therefore, in the new DENZA N7, we decided to do away with this iconic design and adopt a more minimalist style. After comprehensive refinement and innovation, the new DENZA N7 has a more aggressive appearance and a more energetic look.

In addition to the exterior, the all-new Denza N7 has also undergone changes to the configuration of some vehicles.

First of all, in terms of driving experience, the all-new DENZA N7 has been upgraded with an electric four-way adjustable steering wheel, which allows the driver to easily find the best driving position. The addition of auto-dimming exterior mirrors and streaming media interior mirrors further enhances driving safety and convenience.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

The front passenger seat is also impressively equipped with an entertainment screen, a soft vanity mirror, heated seats, suction ventilation and a 10-point massage function, providing passengers with the ultimate pampering experience.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

In addition, the rear seats are newly equipped with electric backrest adjustment, suction ventilation, 10-point massage and rear armrest screen, so that rear passengers can also enjoy a distinguished riding experience.

In terms of safety, the all-new DENZA N7 has built a comprehensive safety architecture, through leading technology, structural optimization and material use, to ensure that every trip is fully protected.

In terms of intelligence, the N7's intelligent cockpit provides a full-scene intelligent interactive experience. The DiLink system is equipped with advanced 6nm process chips and 5G intelligent network connection system, the design of the smart six-screen makes the information display more intuitive, and the upgrade of the full-scene intelligent voice system, including new voice shortcuts, multi-vehicle smooth connection and other functions, makes the interaction more convenient.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

Intelligent driving has also been significantly improved on the DENZA N7.

The new car is equipped with the "Eye of the Gods" high-end intelligent driving assistance system, as well as 33 integrated driving and parking sensors, including ultra-long-range high-precision dual lidars, supporting a variety of driving assistance functions, such as high-speed pilot, city pilot, short-distance valet parking, etc., and continuously enhancing the function through OTA upgrades. The addition of Sentinel Mode provides an extra layer of security for the vehicle.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

In terms of suspension system, the all-new DENZA N7 adopts the Yunnan-A intelligent air body control system, which has been upgraded from a single-chamber air suspension to a dual-chamber air suspension to improve its adaptability to the road surface.

The application of the preview system enables the suspension to be adjusted in advance when the vehicle passes through uneven roads such as speed bumps and manhole covers, reducing body vibration and improving comfort;

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

In terms of powertrain, the all-new DENZA N7 is based on the upgraded version of the e-platform 3.0, which adopts an 800V high-voltage architecture and is equipped with high-power dual-gun supercharging technology, which realizes fast charging and can replenish the cruising range of 350km in just 15 minutes.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

The intelligent pulse self-heating technology effectively solves the challenges of winter car use, ensuring the performance and comfort of the vehicle in cold environments.

After a series of elaborate optimization designs, DENZA Auto Company, as a company that pays attention to market feedback, responds to consumers' expectations with practical actions. For an automaker, improving an already mature product not only means an increase in manufacturing costs, but also a range of far-reaching consequences.

However, DENZA Auto has shown its determination to change, and this "obedient" attitude and spirit of responsibility are indeed worthy of reference and learning from some car companies.

Zhijie S7

Keyword: delivery

In November last year, this new model cooperated by Huawei and Chery Automobile, the Zhijie S7, was officially announced. This move not only marks the further expansion of Huawei's influence in the automotive field, but also injects new vitality into the automotive industry.

Since its launch, Zhijie S7 has won wide recognition in the market with its excellent performance and cutting-edge technology, and the number of orders has continued to rise. Its popularity is on par with the pomp and circumstance of the Huawei phone P60 when it was released, however, there has been a lot of speculation in the market due to the lag in its delivery. In this regard, the official has made a clear response.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

It is reported that the reason for the delay in delivery is the adoption of new platforms, supply chains and technologies.

In the initial stage, the supplier's product yield rate did not meet the standard for mass production, which affected the production schedule of some parts and software, and ultimately led to the delay of the overall delivery. Officials said that they are actively taking measures to solve the current problem and ensure that the product is delivered to customers as soon as possible.

In addition, there are also rumors in the market that Chery and Huawei are not cooperating smoothly, but the two sides have repeatedly and clearly denied this. In particular, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, emphasized in an interview with the media that Huawei has provided Chery with a lot of valuable experience and knowledge, and expressed his desire to have a deeper understanding of Huawei's internal logic. He also made it clear that "our cooperation with companies such as Huawei is currently very smooth. ”

However, with the spring blossoms, the problem of difficult delivery has been turned.

On April 11, Huawei once again launched the first model in the smart car mode developed in cooperation with Chery Automobile at its HarmonyOS Ecosystem Spring Communication Conference, the Zhijie S7. Compared to the initial launch in November last year, the core focus of the conference was on product configuration enhancements, price optimization, and the initiation of large-scale delivery, while emphasizing the core position of the Zhijie project in the company's strategy.

It is understood that the price range of the secondary listing of Zhijie S7 is 249,800 yuan to 349,800 yuan. The entry-level model has added the basic version of Huawei's HUAWEI ADS visual intelligent driving assistance system, while the equipment of other models has also been comprehensively upgraded. In addition, the prices of the original three models, the Max, Max+, and Max RS, have been directly reduced by 20,000 yuan. This initiative aims to provide consumers with a better choice of products at an affordable price.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

Although the delivery of Zhijie S7 encountered bumps in the early stage, it cannot be denied that this model with the highest amount of "Hua" has two brushes in all aspects of performance.

Zhijie S7 is equipped with Tuling intelligent chassis, Hongmeng 4.0 cockpit system, Huawei DriveONE 800V high-voltage power system, giant whale high-voltage battery platform, and that super bull 192-line lidar, these are all black technologies that Zhijie S7 debuted in, and then slowly popularized to other Huawei models.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?
BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

Among these cutting-edge technologies, intelligence is the most eye-catching signboard of Zhijie S7, whether it is the ceiling Hongmeng cockpit of the car machine system, or the Huawei ADS 2.0 of intelligent driving, or the Turing chassis in the field of driving control, it provides users with a full range of experience from all angles.

Take high-end intelligent driving as an example, the recently updated City NCA function of Zhijie S7 is a highlight.

It breaks the dependence of traditional intelligent driving on high-precision maps, and realizes intelligent navigation assistance nationwide, which is in front of other car companies when they are still competing for the number of cities covered.

The reason why Zhijie S7 has excellent performance and intelligent driving ability is mainly due to its advanced perception hardware and intelligent algorithms. The vehicle is equipped with Huawei's self-developed 192-line lidar, 11 high-definition cameras, 3 millimeter-wave radars, and 12 ultrasonic radars, all of which work together to ensure the vehicle's perception capability in various complex environments.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

In terms of algorithms and software, Zhijie S7 realizes the accurate identification of various obstacles through the innovative combination of BEV network + GOD network, including rows of special-shaped obstacles such as cones and barrels, stationary water barriers, etc., and its obstacle recognition rate is as high as 99.9%. At the same time, the introduction of RCR network 2.0 enables Zhijie S7 to realize autonomous navigation and driving in complex road conditions without the need for navigation maps, which greatly improves the intelligent level of the vehicle.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

It is worth mentioning that the Zhijie S7 is supported by Huawei's powerful AI training cluster. Huawei has built a rich scenario library on this cluster, and has continuously iterated and optimized intelligent driving algorithms and scenario strategies by conducting simulation tests of more than 12 million kilometers per day. This makes the Zhijie S7 become smarter and adapt to various driving environments in the process of continuous learning and growth.

In addition, the Zhijie S7 is also equipped with the HUAWEI ADS 2.0 high-end intelligent driving system, which not only improves the intelligent driving strength of the Zhijie S7, but also puts it in a leading position in the industry. At the same time, the capabilities of the omnidirectional collision avoidance system have also been significantly improved, including forward AEB, lateral active risk avoidance and rearward active safety, which together enhance the active safety of the Zhijie S7 in various scenarios.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

The latest launch of the Zhijie S7 marks a new breakthrough in intelligent driving technology. In particular, the HUAWEI ADS Basic Edition, Huawei's visual intelligent driving solution, was introduced for the first time, enabling the Zhijie S7 to achieve easy driving on highways and urban expressways across the country, and provide intelligent parking functions. This solution has surpassed Tesla in terms of visual intelligence driving ability, bringing a more excellent driving experience to the Zhijie S7. It is worth mentioning that even the entry-level version of the Zhijie S7 Pro will be equipped with this set of HUAWEI ADS visual intelligent driving solution without LiDAR, so that more users can enjoy the convenience and safety brought by intelligent driving.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

Therefore, it is worth the long wait.

To sum up, for the Zhijie S7 car, although it caused some consumers' worries and anxieties in the early stage, as the delivery date approaches, this anxiety is expected to translate into love and expectation for the Zhijie S7. At the same time, Zhijie S7 is also constantly striving to improve itself in order to enter a full-scale sprint stage. As for whether it can become the next Huawei hit, it will take time to test and feedback from the market.

一汽-大众iD7 VIZZION

Keywords: evolution

Volkswagen, as a traditional leader in the domestic fuel vehicle market, has always maintained a positive follow-up attitude in response to the transformation trend of gradual electrification of the domestic automobile market. For example, the ID pure electric family launched before has still been recognized by many consumers in the fiercely competitive new energy market in China, and its sales volume is relatively objective.

However, with the rapid development of domestic new energy technology, especially the rapid development of intelligence, it is obvious that the early ID family has not been able to keep up with the pace of the industry, so FAW-Volkswagen ID.7 VIZZION is here.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

Anyone who has ever driven a Volkswagen electric car knows that from the ID.3 to the ID.6, it has always been known for its solid chassis, handling and high quality, which are quite similar to traditional fuel vehicles, and relatively speaking, Volkswagen is more conservative than those new brands that are unconventional.

HOWEVER, IF YOU LOOK AT FAW-VOLKSWAGEN'S NEW ID.7 VIZZION, YOU CAN SEE THAT VOLKSWAGEN HAS MADE SOME ADJUSTMENTS IN THE IDEA OF BUILDING CARS, WHICH CAN ALSO BE CALLED EVOLUTION.

First of all, the car's central control screen has been made larger, reaching 15.6 inches, and the latest HMI system is built-in. Moreover, its small instrument panel and AR HUD display function are also a trend in new energy vehicle technology.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

TALKING ABOUT THE CAR MACHINE, THE ID.OS 2.0 ON THE FAW-VOLKSWAGEN ID.7 VIZZION IS NOT A SIMPLE UPGRADE, BUT A REDESIGN FROM THE UNDERLYING ARCHITECTURE TO THE INTERACTION LOGIC TO THE INTERFACE. In addition, this car also has an intelligent air conditioning system, which can automatically switch on and off according to the outside temperature change, and can also sense the temperature in advance when the car key is approaching, this kind of intelligent small function is a new breakthrough point for traditional car companies like Volkswagen.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

IN TERMS OF INTELLIGENT DRIVING, THERE WERE CONCERNS THAT JOINT VENTURE ELECTRIC VEHICLES WOULD NOT WORK IN THIS REGARD, BUT THE ID.7 VIZZION'S PERFORMANCE IS REMARKABLE.

Its Travel Assist 3.0 driving assistance system, including lane change assist, adaptive cruise, lane keeping and other functions, is mature and stable, which is considered the mainstream level in the industry.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

The public has always attached great importance to safety.

The FAW-Volkswagen ID.7 VIZZION has put a lot of effort into the body, battery, driving and privacy safety. The car was built to C-NCAP Five-Star and C-IASI Good standards, and was tested 73 times in a crash test and 32 new vehicles.

The body is made of high-strength steel and aluminum mixed materials, with high-strength steel accounting for more than 81%, and the body stiffness is also very high. There are also special sill structures and reinforced beams, all for better protection of the body and battery.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

In terms of batteries, each cell has been strictly monitored, and the control parameters are higher than the industry standard. The battery housing structure is also resistant to external impacts, isolating the risk of internal fire.

Another point to mention is that in terms of comfort, the seat of FAW-Volkswagen ID.7 VIZZION is made of environmentally friendly water-based memory foam, which has a good feel and safety, and the seat design is also based on the body shape and habits of Chinese consumers.

In addition, in view of the disadvantages of the more popular canopy due to the light transmittance or inability to block ultraviolet rays, Volkswagen Needle has developed the Sky view intelligent light sensing canopy, which is also used for the first time on the FAW-Volkswagen ID.7 VIZZION, which solves some common problems.

So looking at it, in fact, the exterior and interior design of the FAW-Volkswagen ID.7 VIZZION is still quite attractive, especially the details are also in place, plus those high-tech configurations, it is really eye-catching, and this car as a flagship model, the strength should not be underestimated.

Jiyue 07

Keywords: the most beautiful hatchback

When it comes to the Jiyue brand, many people's first reaction may be Geely's sub-brand. That's right, but don't forget, Jiyue is backed by Baidu, a big man in the Internet industry.

Geely manages to build cars, Baidu manages intelligence, and the two jointly launched Jiyue 01, which is indeed quite capable of fighting.

From the perspective of configuration, Jiyue 01 can be said to occupy all the technical advantages of Geely and Baidu, including the SEA vast architecture platform jointly developed by Geely and Volvo and Baidu Apollo high-level autonomous driving, plus Qualcomm 8295 chip, CATL 100kwh battery, it can be said that there should be.

It's just that during the period of its listing, domestic smart cars are in a state of "involution", so this is a big challenge for Jiyue 01, for which Jiyue has adjusted its strategy from the new, and has created a second mass production model - Jiyue 07, and plans to go on the market in 2024, and it is also expected to compete with Xiaopeng P7, Zhijie S7, Krypton 007, Xiaomi SU7 and other products.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

It should be mentioned here that the models of Jiyue are named after galaxies, for example, the first car is called "Mars", and the Jiyue 07 is called "Venus", which is the goddess of love and beauty, and also represents the pursuit of this car in terms of design and intelligence.

Xia Yiping, CEO of Jiyue, said that they are confident that this car will become the most beautiful smart hatchback sedan in 2024.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

Take a closer look, the exterior color of the Jiyue 07 is very eye-catching, the body lines are slender and elegant, the hatchback design is not only good-looking, but the trunk space is also large, which is quite suitable for urban life and outdoor activities. The doors don't have handles, they're electrically inductive, and there's a liftable rear wing at the rear, which looks quite sporty.

The configuration in the car is also quite advanced, with intelligent AI headlights and voice interaction functions, as well as the first pure vision high-end intelligent driving technology in China, without the use of roof lidar, which reduces wind resistance and makes the body lines smoother.

Frank Wu, the head of design at Jiyue, is an experienced designer, and he says that Jiyue 07 is one of his most satisfying creations, combining sexy looks with cutting-edge smart technology. This car not only has an attractive appearance, but also has powerful intelligent functions, which can self-learn and iterate to improve intelligent driving and interactive experience. It seems that Jiyue 07 is planning to make a big show in the market in 2024.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

As for the power part, the Jiyue 07 can refer to the Jiyue 01, which is expected to provide two versions: single motor and dual motor, with a single motor comprehensive power of 200kW and a dual motor comprehensive power of 400kW. As for the endurance performance, due to the coupe body design, it is expected that the drag coefficient will be lower than that of the Jiyue 01, and the cruising range performance will be better.

At present, now all major car companies are working intelligence, which has almost become the key to determining victory or defeat.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

And the price war is also hot, and everyone is desperately trying to reduce prices. In this case, the previous Jiyue 01 with its intelligent driving technology, reasonable price and unique design style, although it showed the strength of this new brand, but it is far from a foothold.

Now, everyone is paying attention to the upcoming Jiyue 07, wanting to see if this car can stand out among many independent brands of "7" series sedans and bring more new choices to consumers.

After all, there are many cars of the same type on the market, consumers naturally want to have more good cars to choose from, if the pole 07 can continue to maintain the advantages of the pole 01 in intelligence, cost performance and design, and bring some new highlights, then it is likely to become a dark horse in the market.

ZEEKR 007

Keyword: disruption

Speaking of which, the models of the Zeekrypton brand are quite individual.

At the beginning, the ZEEKR 001 was a hunting SUV, with a very high body and a width of two meters, giving people the feeling of a sports car.

Later, they launched a pure electric MPV, the price was set at about 500,000, apparently wanting a piece of the high-end market. Although this market is not easy to beat, and fuel vehicles like the GL8 century are not particularly easy to sell, Zeekr dares to try, and this momentum is still quite worthy of praise.

As for the Zeekr X, this car is small and has a lot of energy, and I want to tell you that the car can also be made of high quality. Although 001 sells well, the sales of 009 and X are not so hot, and I feel a little overwhelmed.

Therefore, if ZEEKR wants to seek further development in the market, it may need to think about launching models closer to the market. This will help to attract a wider consumer base and improve sales performance, so as to strengthen its position in the fierce market competition. As long as ZEEKR can continue to adjust its market strategy and gain in-depth insight into consumer needs, it will be able to achieve more significant achievements in the future.

So ZEEKR 007 came.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

ZEEKR 007, this car is unique in the ZEEKR family, it is not only a new car, but also a bold innovation in design. Its appearance not only redefines the design language of ZEEKR, but also occupies a place in the medium-sized luxury car market of 200,000 to 300,000 yuan, showing the precise positioning of the ZEEKR brand in the market and its deep understanding of consumer needs.

I remember when I saw ZEEKR 007 for the first time at the Guangzhou Auto Show, I found that the appearance of this car was completely different from the previous models of ZEEKR, and it was unveiled in a new design style, which left a deep impression.

The front face design of ZEEKR 007 is particularly eye-catching, with hidden light strips and headlights, with a touch of black "chin", reminiscent of superheroes in the movie, simple and futuristic.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

The lighting design of ZEEKR 007 is a visual feast. The 90-inch ZEEKR STARGATE integrated smart light curtain is not only amazing in size, but also full of technology. It has the ability to customize the display to the user's preferences and become the focal point, whether at night or in an underground garage.

The sleek lines of the body and the design of the rear are equally distinctive. The clam-style tailgate and the tiny taillight bar create a simple and stylish visual effect. Although I personally think there is still room for improvement in the rear design of this car, this is also the charm of the design, and everyone's aesthetic is unique.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

The sound and light effects in the car are equally impressive.

ZEEKR 007 is equipped with 14 Ice Block atmosphere lights, which can change colors according to the rhythm of the music, creating a different atmosphere for the cockpit. THE ZEEKR SOUND SYSTEM ALSO PERFORMS QUITE WELL, ADDING A LOT OF FUN TO THE DRIVING EXPERIENCE.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

In terms of power and handling, the ZEEKR 007 also performs well. It offers two battery options with different capacities, whether it is a single-motor rear-wheel drive or a dual-motor four-wheel drive front and rear, both of which can provide strong power output and decent range. In actual driving, the car's electric valve pedal tuning focuses on linearity, providing both wild acceleration and a comfortable driving experience.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

In terms of handling, ZEEKR 007 adopts a front double wishbone and rear multi-link suspension structure, with electromagnetic dampers, so that the vehicle can maintain stability when dealing with various road conditions. In terms of intelligent technology, ZEEKR 007 is equipped with a wealth of assisted driving functions, including automatic parking, etc., making driving easier.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

In general, ZEEKR 007 is a model that shows the strength of the ZEEKR brand in terms of design, technology, handling and other aspects. Although facing fierce market competition, I believe that with its excellent product strength, ZEEKR 007 has the potential to occupy a place in the market.

Question M7

Keywords: far ahead

On the first day of every month, people in the car circle pay special attention, because this is when the major brands will announce the sales data of the previous month.

In March 2024, the Wenjie brand delivered 31,727 new vehicles, of which 24,598 units were the new M7 and 6,243 units were the M9, making it the leader in sales of models with more than 500,000 yuan. This achievement has made Wenjie once again stand at the top of the new power brand, and the new M7 is also firmly on the throne of the sales champion.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

When it comes to new energy vehicles, the new M7 is no longer just a car, it represents the perfect combination of technology and luxury. Since its launch, the new M7 has quickly occupied a place in the market with the characteristics of "large space, great wisdom and ultra-safety", and has become the first choice for many people to buy a car.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

The continuous growth in sales is a testament to the position of the new M7 in the market. Nowadays, people buy cars, not only for transportation, but also for intelligent experience and quality of life. The new M7 keeps up with market demand and meticulously polishes every detail, bringing users a more refined car experience.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

Intelligent driving systems are now an important criterion for measuring the intelligence of automobiles, and the HUAWEI ADS 2.0 advanced intelligent driving system on the new M7 is one of its big selling points. This system can be upgraded online through OTA, allowing users to enjoy an unprecedented intelligent driving experience. ADS 2.0 uses various sensors to sense the surrounding environment in an all-round way, and Huawei's algorithms can accurately identify various obstacles to ensure driving safety.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

The recent OTA upgrade allows the new M7 not only to intelligently navigate on highways, but also to easily cope with various complex road conditions in urban areas, without the need for high-precision maps, and can be driven anywhere.

Not only that, but the reason why the new M7 is so popular is also because of its meticulous care for the needs of users.

The design of the intelligent cockpit it is equipped with is very user-friendly, and the mobile phone can be navigated with a touch, allowing users to enjoy smart travel from the moment they get in the car. The new M7 has enough space for family travel, safety is reassuring, and the recent upgrade has added an omnidirectional collision avoidance function. These practical and advanced features have made the new M7 an undefeated legend in sales.

BMW's "7 Series" is no longer lonely, and new energy has also entered the "7" war?

Therefore, the new M7 has only been on the market for more than half a year, and more than 120,000 units have been sold, and the results are quite good. This is not only an honor, but also a responsibility. After all, so many car owners have chosen the new M7, which shows that everyone has confidence in this car and has expectations for the Wenjie brand.

In the end, the number "7" has a rich meaning in traditional Chinese culture, and in the automotive industry, it is also given a special meaning. Many car companies choose "7" as part of the model naming, which reflects the influence of the first cause effect, that is, the importance of the first impression to the subsequent evaluation.

As a benchmark in the luxury car market, the BMW 7 Series has become synonymous with luxury. In China, models with the number "7", such as Xiaomi SU7, Denza N7, Zhijie S7, FAW-Volkswagen iD7 and Zeekr 007, have all shown competitiveness in their respective market segments. These models have not only made breakthroughs in design, intelligence, and power performance, but also made positive responses to market strategies and user needs.

With consumers' increasing pursuit of intelligence and quality of life, whether these models can continue to maintain their leading position in the market depends on their future innovation and market performance.