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Maoqiong Liquor: The original Moutai subsidiary factory was brewed with ingenuity, and Mr. Ji Keliang supported it

author:Guizhou Culture Network

Mao Qiong wine, which was born in the 80s of the 20th century, came into being with the spring breeze of China's reform and opening up. Prior to this, it was extremely difficult for ordinary people to taste good wine brewed by the government, either brewing it themselves or buying it with a wine ticket, and ordinary people could not get the wine on the market at all.

In such a context, the original Moutai affiliated distillery seized the opportunity of reform and launched "Maotai Qiongjiu" by using exquisite production technology and excellent winemaker team. As soon as this wine came out, it caused a sensation in the market.

Maoqiong Liquor: The original Moutai subsidiary factory was brewed with ingenuity, and Mr. Ji Keliang supported it

In 1989, at the tasting of the Peace Hotel in Shanghai, Mao Qiong Liquor stood out among many fine wines, and won unanimous praise from industry experts for its soft color, mellow sauce aroma and unique taste, and became famous. Immediately afterwards, Maoqiong liquor quickly sold well in 12 southern provinces, in short supply, and was even praised by many media such as Yangcheng Evening News, Liberation Daily, and Xinmin Evening News.

At that time, the price of Moutai liquor had not exceeded 100 yuan, and the price of a single bottle of Moutai liquor had reached 120 yuan, which shows its popularity and market recognition. This "Mao Qiong Liquor", which was brewed with the support of Mr. Ji Keliang, reached its peak at the beginning of its listing.

Maoqiong Liquor: The original Moutai subsidiary factory was brewed with ingenuity, and Mr. Ji Keliang supported it

However, the good times were short-lived. In 1991, with the departure of Mr. Ji Keliang, Maoqiong Liquor began to pay no attention to marketing, and slowly fell silent, and gradually became a local famous liquor in Guizhou. Despite this blow, fortunately, Ji Lao's wife took over the position of chief brewing technician of Mao Qiong Liquor, retaining the original winemaker team and winemaking process, so that the quality of Mao Qiong Liquor has been maintained.

Maoqiong Liquor: The original Moutai subsidiary factory was brewed with ingenuity, and Mr. Ji Keliang supported it

There are many fine wines in Guizhou, and after a hundred years of development, the selected famous wine brands are endless. However, many brands have faded into the past, and can only be glimpsed in the cabinets of wine collectors. However, the persistence and existence of "Maoqiong Liquor" not only allowed wine lovers to relive the unique charm of "Moutai", but also met the market's expectations for high-quality wine. In the new era, this wine, born in the last century, still exudes an elegant aroma that continues to waft among people's taste buds.