In recent years, in the complex and changeable macro environment at home and abroad, the fully sealed piston compressor industry has experienced significant fluctuations. Changhong Huayi Compressor gives full play to its largest scale advantage in the global industry, and has achieved sustained and steady growth in the wind and waves of the market. In 2023, the sales volume of Changhong Huayi's fully sealed piston compressors will exceed 70 million units, and it has maintained the world's No. 1 market position for 11 consecutive years, and its leading position in the industry is stable.
During the China Refrigeration Exhibition, Cui Lei, Minister of the Marketing Department of Changhong Huayi Compressor Co., Ltd., accepted an interview with Industry Online and gave us a detailed introduction to Changhong Huayi's future development plan.
Bigger and stronger global compressor market In 2024, under the background of the complex and changeable global macro environment, the compressor industry will become more competitive. In terms of global market demand, in the short term, due to multiple factors such as centralized overseas orders and early overdraft, there was a burst of orders in the first quarter.
For the long-term development of the future, Minister Cui Lei said: We can still see that new opportunities are bred in the challenges of the fully sealed piston compressor industry. First of all, more attention is paid to the "certainty of market development", consumers have the yearning for the pursuit of a better quality of life, the demand for refrigerators and freezers is maintained, and the market demand of the "Belt and Road" countries still has great potential to be tapped. At the same time, the continuous introduction of domestic and foreign environmental protection policies and policies to stimulate consumption has led to the gradual release of market demand. The global market is moving towards a more structured and larger "certainty".
In addition to the traditional fully sealed piston compressor products, Changhong Huayi also has electric compressors and DC compressor products for new energy vehicles. With the rapid development of new energy vehicles and the increase in consumer demand for self-driving tours and outdoor activities, there are still more development opportunities in the fields of mobile air conditioning and on-board refrigerators in the future, which will promote the development of electric compressors and DC compressors for new energy vehicles in upstream components.
According to Minister Cui, "Changhong Huayi is classified by business type and combines superior forces to carry out business development. At the same time, we pay attention to market experience, summarize a set of operating rules for the development of the B2B industry and continue to improve them, so as to provide guidance and help for the development of Changhong Huayi's new business. In addition, the hermetically sealed piston compressor also has good development potential in the field of ultra-low temperature. ”
Deeply cultivating the subdivided product field and empowering enterprises to develop high-efficiency inverter compressors is one of Changhong Huayi's advantageous products. In the context of the global low-carbon development trend and the "dual carbon" policy, the EU will start to implement the world's first "carbon tariff" in 2023, and F-grade refrigerators and freezers will be withdrawn from the EU market from March 1, 2024. With the increase in the demand for high-efficiency compressors for the purchase of complete machines, the demand for high-efficiency and inverter compressors will be gradually released in the future.
In order to meet the requirements of the "double carbon" policy, Changhong Huayi continues to research high-efficiency and frequency conversion technology, guides customer needs at the market end, and regularly carries out cooperation projects with downstream machine enterprises to guide customers to upgrade their product structure. Minister Cui introduced: "At present, Changhong Huayi's new product development, production line transformation, and supply chain construction are all carried out around high-efficiency and inverter products to ensure that the proportion of high-efficiency compressor sales continues to increase. ”
Changhong Huayi's planning of frequency conversion products has carried out a lot of work and exploration from the past "full specifications" to the current "full functions and scenarios". According to industry online statistics, in 2023, Changhong Huayi's China inverter compressor sales will exceed 17 million units, accounting for more than 48% of the market share in China's inverter compressor market, ranking first in the country.
Commercial compressors are another advantageous product of Changhong Huayi. According to industry online statistics, in 2023, Changhong Huayi's sales of commercial compressors in China will be close to 8 million units, ranking first in the industry, and its position in the global commercial compressor market is also steadily improving. Cubigel brand is the core of Changhong Huayi's commercial business, with a history of more than 60 years, and the core value it advocates is "professional trust, green environmental protection, innovation-driven, and product leadership", which guides Changhong Huayi's technology development route and the underlying logic of market operation.
The Cubigel brand mainly produces R290 compressors, and Minister Cui said: Changhong Huayi focuses on the brand building of "global light business experts", and achieves the recognition and trust of customers through continuous improvement of professional capabilities. Changhong Huayi's corporate mission of "protecting the earth's ecological environment" is highly consistent with the core value of "green environmental protection" advocated by Kubing. At present, Cubigel has become a global high-end light commercial compressor brand, and is the preferred and preferred brand for mainstream high-end customers. In the future, we will continue to carry out technological innovation, strengthen the supply chain and intelligent manufacturing center, maintain a dominant position in the market, and establish the image of hundreds of young business experts.
In terms of commercial inverter compressor products, Changhong Huayi first developed the R290 high-efficiency commercial inverter compressor in 2018, and since 2020, it has held a series of new product launches such as "Cool Ice Double Star, Cool Ice Craftsman Star, Cool Ice Smart Star, and Cool Ice Star Chain" in the annual meeting of China's light commercial refrigeration industry for 4 consecutive years. At present, Changhong Huayi inverter commercial compressor products have formed a series of products in market demand. According to industry online statistics, the sales volume of Changhong Huayi commercial inverter compressors ranks first in the country.
NUD125FSC intelligent ultra-efficient light commercial inverter compressor
During the refrigeration exhibition, Changhong Huayi exhibited the NUD125FSC intelligent ultra-efficient light commercial inverter compressor that won the "Refrigeration Exhibition Innovative Product Award", which applied R290 environmentally friendly refrigerant. For the future planning of this field, Minister Cui said: The current plan is to complete the product array, strengthen the manufacturing system, improve professional capabilities, and wait to achieve the "great prosperity" of inverter products in the light commercial market.
At present, the research and development of Changhong Huayi environmental protection refrigerant is mainly R290 working fluid, which is jointly developed and successfully marketized with the whole machine enterprise in R1234yf and mixed hydrocarbon refrigeration working fluid. In addition, Changhong Huayi Commercial R&D Center is also actively carrying out forward-looking research and will announce the research results at the right time.
At the end of the interview, Minister Cui said that in 2024, Changhong Huayi will continue to focus on "strengthening its main business" and achieve healthy growth in scale, and further increase the proportion of "green" (high-efficiency, inverter, differentiated) compressors in terms of product structure. In 2024, Changhong Huayi will also closely follow the needs of downstream customers, promote the rapid market transformation of new compressor products with "intelligence, miniaturization, high energy efficiency ratio, high reliability and low noise", and carry out joint forward-looking technical research with customers to help the development of the refrigeration industry.