According to the March sales data released by the Passenger Car Association, the retail sales of the domestic narrow passenger car market in March reached 1.69 million units, a year-on-year increase of 6.2% and a month-on-month increase of 53.1%. In the new energy market, the sales volume of new energy vehicles reached 712,000 units in March, a year-on-year increase of more than 30%, and a month-on-month increase of 83.3%. What is the performance of new energy car sales in March? Let's take a look.
I have to say that BYD's products have been in full bloom in the new energy market, all of them are explosive, in the TOP15 of the new energy car sales list in March, BYD not only occupies 5 seats, but also occupies the top four, which is a record that no brand has never done. The Qin PLUS won more than 50,000 sales with the plug-in hybrid and pure electric versions, and the sales of the second-place Seagull and the third-place Han together were not as good as the Qin PLUS.
Tesla's Model 3 sales in March did not bring us much surprise, and the Hongguang MINIEV and Changan Lumin also achieved good results in the new energy market, with both of them selling more than 10,000 units. The sales volume of ZEEKR ZEEKR001 still did not exceed 10,000, and Hongqi E-QM5 was at the bottom of the TOP15 list. Let's take a look at the top 5 performances.
No. 1: BYD Qin PLUS
Sales in March: 50,394 units
Price: 79,800-179,800 yuan
The reason why BYD Qin PLUS has such a record, in addition to its good reputation in the new energy market, has a lot to do with the preferential policy of 79,800 Qin PLUS DM-i launched in February, which detonated the market and was extended in March. What's more, orders were delivered in March, achieving a brilliant record of 50,000 units in March, a result that was difficult to achieve even for the Tesla Model 3 at its peak. The 79,800 Qin PLUS DM-i has truly achieved "lower electricity than oil" at the price level, which also puts great pressure on Nissan Sylphy and Volkswagen Lavida in the oil car market.
No. 2: BYD Seagull
March sales: 27,866 units
Price: 69,800-85,800 yuan
BYD Seagull is currently BYD's lowest positioning product in the new energy market, and the price is very close to the people, so the car has become an Internet celebrity product in the market once it is listed, and it is perfect to use it as a home commuter or commuter. In addition, Seagull has also launched the Glory Edition model, and the price of 69,800-85,800 yuan has dropped again compared with the 2023 model, and the attraction has naturally increased a lot. Of course, the appearance of the Seagull also absorbed the sales of the Dolphin, after all, it is also a BYD product, although the Seagull is a lot smaller, but fortunately, it is cheap, which also led to the sales of the Dolphin in March was only 12,000 units.
No. 3: BYD Han
Sales in March: 20,376 units
Price: 169,800-299,800 yuan
BYD Han has always been a top-notch presence in the field of medium and large sedans, and it is difficult for even luxury brands to shake its position. Now BYD Han has also launched the Glory version of the model, and the entry price of the DM-i model has come directly to 169,800 yuan, which has greatly improved the cost performance of the car and attracted the attention of many Di fans. Less than 170,000 can buy such a powerful medium and large plug-in hybrid car, and only BYD Han DM-i can do it. In addition to further reducing the price, BYD Han is also richer in configuration, and the whole system is also equipped with 50W mobile phone wireless charging, on-board ETC, electric tailgate, seat ventilation and heating and other configurations, these very practical configurations will also make users' daily travel more convenient.
4th place: BYD destroyer 05
March sales: 18,803 units
Price: 79,800-128,800 yuan
As one of the star models of BYD Ocean Network, the sales performance of the destroyer 05 is also very good, although the sales have not exceeded the 20,000 mark, but with the influence of the Glory version of the model, it has increased significantly compared with the previous sales performance, and its sales in March have increased nearly 3 times compared with February. It is worth mentioning that the destroyer 05 only provides a plug-in hybrid version, and there is no pure electric model to choose from.
5th place: Wuling Hongguang MINIEV
March sales: 16,046 units
Price: 32,800-99,900 yuan
As of February 2024, the cumulative sales of the Hongguang MINIEV family have exceeded 1.2 million units, making it the best selling mini car in the new energy market. Thanks to the relatively affordable price of Hongguang MINIEV, many users will choose the car as a daily means of transportation, especially in third- and fourth-tier cities. In addition, the design of Hongguang MINIEV is also very cute and cute, which has a strong attraction to female users. Most importantly, Hongguang MINIEV also has a high potential for retrofitting, so it also attracts users who like to mod.
Write at the end
Judging from the sales of new energy cars in March, BYD has become the biggest winner, not only occupying 5 seats in the TOP15 list, but also winning the top four, and there are 3 products with sales of more than 20,000 units, and Qin PLUS's sales of more than 50,000 units, so it can be seen that BYD's products have become explosive, and I believe that their sales will rise in April. In the sales of new energy cars in March, which model are you more optimistic about?