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According to Global Net Finance on April 10, in 2023, the sales of Coconut Tree Group will be 5 billion yuan, a year-on-year increase of 3.08%, and the taxes paid will be 682 million yuan, a year-on-year increase of 15.39%!
In the fierce competition in the domestic beverage industry, this achievement is particularly rare.
Moreover, in some doubts about "rubbing the edge" and "changing the commander", it is even more remarkable that Coconut Tree Group can still create such outstanding performance.
Coconut tree spokesperson Xu Dongdong
At present, the homogenization of products in the domestic beverage industry is serious, and the competition in the industry is becoming more and more fierce. Since 2013, the operating income of Coconut Tree Group has been hovering around 4 billion, and the growth rate has slowed down significantly, and even negative growth has occurred in several years.
In order to survive and stand out from the fierce competition, Coconut Tree Group began to experiment with a different operating model.
In 2023, Coconut Tree will open an online live broadcast room, and when the aesthetic tendency of mainstream media is becoming more and more homogeneous, Coconut Tree Group chooses to step out of the framework of "mainstream media aesthetics" and boldly try different styles of live broadcast room anchors.
Coconut tree spokesperson Xu Dongdong
Coconut Tree's Douyin live broadcast room quickly exceeded one million fans, and the advertising spokespersons and models of Coconut Tree Group are known for their unique distinctive features, with beauties dominated by plump bodies and handsome guys featuring toned bodies. This style, which is different from the mainstream aesthetic standards, has attracted the attention and love of the majority of netizens.
This style is known as "coconut tree style" by netizens, and this unique aesthetic style has also become one of the keys to the success of Coconut Tree Group.
Coconut tree spokesperson Xu Dongdong
Although some people criticize "too earthy" and "rubbing edges", most netizens expressed their love for this "sunshine, health and beauty".
The person in charge of the live broadcast room of Coconut Tree Group said: "We focus on the original taste, men have a man's taste, women have a woman's taste, and coconut water has the taste of coconut water. ”
This insistence on the original concept further highlights the characteristics of Coconut Palm Group, and also further meets the needs of consumers for health and nature.
Coconut tree spokesperson Xu Dongdong
Coconut Palm's sales performance is not only due to its unique brand image, but also due to its in-depth insight into consumer needs and focus on the production of good products.
In the current market environment, consumers have begun to resent the aesthetic tendency of girls to pursue white and thin and young and boys to be feminine. However, this aesthetic is neither "healthy" nor "sunny". Coconut Tree Group keeps up with the trend of the times, brings a new aesthetic experience to consumers, and also allows it to obtain rich returns.
The unique style of Coconut Tree Group's advertising spokesperson and live broadcast room anchor is the key to its successful brand image in the market.
Coconut tree spokesperson Xu Dongdong
Coconut Palm Group has made a name for itself in the market with its unique style, however, in order to be sustainable, companies need to focus more on producing good products that consumers love.
It is believed that in the coming time, Coconut Tree will meet the changing needs of consumers with higher quality and innovation, and continue to succeed in the fierce market competition.
Coconut tree spokesperson Xu Dongdong
Coconut tree spokesperson Xu Dongdong
Coconut tree spokesperson Xu Dongdong
There is no vulgar inducement in the picture, source: Coconut Tree Group, Maoyan Film, New Weekly.