In recent years, the Chinese film market has shown vigorous vitality, producing many outstanding works that have been widely praised by the public. The recently released audience satisfaction ranking of popular domestic movies from the second half of March to the first half of April 2024 has attracted great attention from the society. It is worth noting that "The World of Grass and Trees" achieved a high evaluation of 82.9% during the Qingming Festival, ranking first on the list, showing the outstanding performance of mainland film production standards and audience satisfaction. In addition, films such as "Galaxy Writer", "Yellow Sparrow is Behind" and "Big "Anti" Faction" also won warm applause from the audience, injecting new vitality into the film market.
"Grass and Trees": Anti-pyramid scheme movieThe Chinese film "The World of Grass and Trees", with anti-pyramid marketing as the core theme, won a high score of 82.9 and wide acclaim for its high-quality reputation. The film is closely related to the social focus issue "anti-fraud 2.0", directed by the famous director Gu Xiaogang (representative work "Spring River Plumbing"), and invited Wu Lei, Jiang Qinqin and other well-known movie stars to participate, which has attracted much attention. The film deeply analyzes the shady scenes of pyramid schemes, conveys anti-pyramid schemes, and vividly depicts the inner struggles of small people, which arouses strong resonance and recognition from the audience.
Director Li Kuo and Shan Dandan directed "Galaxy Writer" is the first theatrical film starring three young actors, including Song Muzi, He Wenjun and Li Fei. With its unique comedic expression and fascinating script plot, it won the praise of "Comedy Version Story Creation Tutorial". The audience gave high praise to the innovation of the film, and the freshness score was among the best among the four works.
"The Yellow Sparrow is Behind": A suspenseful crime genre film As a criminal mystery film, "Yellow Sparrow Behind" reveals the close connection between law and morality with a number of intricate cases and dramatic plots, and the audience gave it a high evaluation of 81.8 points. Although it is slightly lacking in innovation, this work has a high level of appreciation and profound ideological connotation, and it ranks second among the four major movies.
"The Great "Anti" Faction": Bao Bell's comedy workAlthough the comedy film "The Big "Anti" Faction" directed and starred by Bao Bell is slightly lacking in creativity, it still shows a good sense of entertainment and joy.
Comparison of domestic films and imported big IP commercial filmsCompared with foreign masterpieces in the same period, some mainland film works are slightly inferior in terms of investment quota and audience feedback. However, despite this, these domestic films are unique in their diversified themes, coupled with novel and unique audio-visual expressions, bringing a more diverse viewing experience to the general audience, and strongly promoting the movie-watching boom during the Qingming holiday in the mainland.
On the whole, the performance of "The World of Grass and Trees" in terms of audience viewing experience, deep ideological exploration and social influence is better than that of the other three competing products. Although "Galaxy Writer" and "Yellow Sparrow Behind" do not have significant disadvantages, they are eye-catching because of their viewing value and depth of thinking.
Segmentation dimension evaluation and audience recognition Based on the evaluation criteria, "The World of Grass and Trees" has performed well in many aspects and has been widely recognized by the industry. In contrast, "Galaxy Writer" has won the love of the audience with its light-hearted and humorous plot and breakthrough comedy techniques.
An overall review of the Marché du Film in 2024Recently, the phenomenon of "weekend files" has continued to heat up, and during March and April, low-cost domestic films and high-end imported IP giants have been released, which has stimulated the vitality of the film market. The data shows that the number of visitors during this period increased sharply to 39.5%, and the growth rate on the day of Qingming Festival reached an astonishing 65.6%, which is a strong testament to the prosperity of the market and the strong interest of the audience.
Conclusion and outlookIn the contemporary Chinese film industry, there are both opportunities and difficulties. Domestic films have emerged due to the rich variety of themes and innovative expressions, leading the market trend. It is gratifying that excellent works emerge one after another, laying a firm foundation for the future development of the Chinese film industry.