(April 2, 2024, Beijing) – On April 2, the "Building Dreams, Shaping the Future, Dream Fund 10th Anniversary City Tour Exhibition" was officially opened at Beijing Huitong Luhua Sihui 4S Center. This year marks the 10th anniversary of the establishment of the China Soong Ching Ling Foundation Jaguar Land Rover China Youth Dream Fund (hereinafter referred to as the "Dream Fund"), and in Beijing, the first stop of the tour, Jaguar Land Rover China for the first time to the whole society, in the form of an offline film festival, focusing on education, social care, and Sino-British cultural exchanges, presenting the public welfare achievements of the past ten years, and many precious and moving video memories - along the way, Jaguar Land Rover China has injected more than 100 million yuan into the Dream Fund, benefiting nearly 700,000 Chinese youth. At the same time, Jaguar Land Rover China has also set up a "Dream Building Corner" in dealer stores for the first time, with permanent corporate social responsibility exhibitions and cultural and creative peripherals, deeply integrating public welfare communication into daily life. In the future, the tour will continue to enter dealerships across the country, calling on more partners to join the ranks of public welfare, expand Jaguar Land Rover's public welfare ecosystem, and create a more warm neo-modernist luxury brand.
Yan Wang, Executive Vice President, Public Relations & Communications, Jaguar Land Rover China, said: "Jaguar Land Rover and the Dream Fund are based on empowering children to grow up healthy and happy, with the important mission of 'lighting up dreams' and inspiring children's lifelong development. This requires us to join hands with caring people from all walks of life to expand the possibilities of public welfare in the process of calling for public participation, so that public welfare projects have both 'warmth' and 'new ideas', which is also the main intention of this city tour. ”
The opening ceremony of the 10th anniversary city tour exhibition of the Dream Fund
Break the circle linkage, and link love and dreams across space
The 10th Anniversary Film Festival of the Dream Fund interprets Jaguar Land Rover's philanthropic philosophy of "Light Up Dreams" – not only to provide material help to children, but also to bring them the inspiration of dreams in public welfare, and to help children grow up in a longer period of time. This exhibition also presents the most touching and precious video materials of the Dream Fund in the past ten years, including children with eye diseases who saw their father's face for the first time, children who celebrated Children's Day for the first time at Hope Primary School, and football teenagers who chased their dreams on the green field. Jaguar Land Rover hopes that with the help of the visual experience given by the image, more caring people can enter the hearts of children, see their dreams, and spread the power of public welfare to the hearts of more people.
Dream Corner
After the official festival, the exhibition will be streamlined and permanently set up in the store as a valuable asset of the "Dream Corner", telling the story of the Dream Fund to all those who come and go to the store. In addition, the "Dream Building Corner" will also display CSR-themed cultural and creative peripheral products, which are inspired by the paintings of the children in the daily classroom of Hope Primary School, and will be sold for charity after secondary creation, and all the proceeds will be used to support the school's related construction and innovate to help the sustainable operation of public welfare.
Dream Fund 10th Anniversary Film Festival
Adhering to the core concept of "customer-centric", following the latest global CI design standards of Jaguar Land Rover, the exhibition hall breaks through the traditional design language to create a completely different luxury style. The store adopts a flexible and changeable space layout, which divides the exhibition area, rest area, and delivery area more reasonably, realizing the perfect balance between open layout and private space. The addition of the "Dream Corner" and the 10th Anniversary Film Festival not only provides a diversified scene experience for users visiting the store, but also injects British luxury texture and brand temperature into customer touchpoints, and also helps Jaguar Land Rover's corporate social responsibility to enter the public eye, arousing more users' attention to young people.
Dream Fund 10th Anniversary City Tour Exhibition - Beijing Station
From dreaming to realizing dreams, ten years of deep cultivation have finally yielded fruitful results
Adolescents are in a critical period of physical, mental, and self-conscious development, and their healthy growth is the hope of the country and the future of the nation. Over the past ten years, Jaguar Land Rover has been aware of its responsibilities, responsibilities and actions, relying on the Dream Fund, focusing on education, social care, and Sino-British cultural exchanges, to escort the dream journey of Chinese youth. In the field of education, the Zhaotong Hope Primary School project in Yunnan Province has provided educational opportunities to 6,500 children in 32 local villages. Since 2016, Jaguar Land Rover has joined hands with the NGO "Teach for China" to carry out the "Dream Classroom" volunteer teaching project, and has sent more than 30 volunteer teachers to the school, and the school's teacher-student ratio has increased from 1:40 to 1:19.
Yunnan Zhaotong Jaguar Land Rover Hope Primary School
In the field of social care, the youth vision care project has covered nine provinces in Yunnan, Xinjiang, Guizhou, Sichuan, Ningxia, Gansu, Jiangxi, Qinghai and Inner Mongolia, with a total investment of 30 million yuan, providing free vision screening for more than 290,000 children. Adhering to the public welfare concept of "teaching people to fish", the project not only provides vision screening, corrective training and surgical treatment for children in various places, but also donates ophthalmic medical equipment to grassroots hospitals, and cooperates with Tongren Hospital to provide professional ophthalmology training for local doctors, so as to achieve continuous improvement in the vision health of adolescents by simultaneously improving the software and hardware strength of ophthalmology in the recipient areas.
Youth Vision Care Project
In the field of Sino-British cultural exchanges, the Jaguar Tottenham Hotspur Campus Football Project carries out a Sino-British football cultural exchange trip every year, and through the "trinity" training model, the youth training concepts and football skills verified by international competitions are brought to Chinese young players and grassroots physical education teachers, so that Beijing, Guangzhou, Chengdu, Shanghai, Xi'an, Nanjing, More than 160,000 teachers and students in Shenzhen and other places have benefited, and more than 200 outstanding young players have been provided with the opportunity to go to the UK for training, which has strengthened cultural exchanges between China and the UK, while conveying the spirit of sportsmanship and inspiring more and more Chinese youth.
Chinese young players experience British football culture
He who gives a spark will have a torch in his heart. Looking back on the past decade, Jaguar Land Rover's dedication to hard work, innovative thinking and long-term long-term commitment have helped many young people to pursue their dreams and keep them in love with life even in the face of adversity. Standing at the starting point of the decade, the Dream Fund will continue to work hard and involve more forces to join in public welfare undertakings from the inside out, so that public welfare will become a common practice in the whole society.