Recently, major car companies have announced their own model sales report cards, BYD's best-selling model Song PLUS Glory Edition sold a total of 41,569 units in March. According to the release of the sales list of head platforms such as Chedi, the Song PLUS DM-i model won the first place in the plug-in hybrid SUV sales list (wholesale volume) in March with monthly sales of 30,325 units. Since the launch of the Song PLUS Glory Edition at the end of February, the strength of the champion model has been further improved, and the sales volume of the entire model series has reached 900,000 units on the third anniversary of its launch.
Tried and tested, Song PLUS DM-i has been on the market for three years, and the industry has been well received
Since its launch in March 2021, the Song PLUS DM-i has not only become a "phenomenal" popular model in the auto market, but also played a leading role in promoting the new energy transformation of the domestic auto market. With its leading DM-i super hybrid technology and comprehensive and balanced product strength, Song PLUS DM-i has long been the sales champion in the A-class SUV and plug-in hybrid SUV market, breaking the monopoly of the joint venture brand on the compact SUV market in one fell swoop, changing the market segment pattern, and successfully realizing the large-scale replacement of traditional fuel vehicles in this class.
After three years on the market, Song PLUS DM-i has been tested by the market and users for a long time, and has been repeatedly praised in various open and professional tests. Take the recently announced winter test projects of Chedi and Autohome, and the results of Song PLUS DM-i are also bright enough among many models. In the December 2023 Winter Test of Che Emperor, the Song PLUS DM-i ranked second in the list of pure electric range achievement rate of plug-in hybrid/extended range models with a pure electric range achievement rate of 63.8%, and won the third place in both fuel consumption and pure electric range, with excellent battery life and energy consumption. In the winter test results announced by Autohome in March this year, Song PLUS DM-i stood out from more than 60 mainstream new energy models, and performed well in the projects of "pure electric battery life", "fuel consumption of power loss" and "heating up of air conditioning energy consumption".
The product value is further advanced and strongly leads the new era of "low electricity than oil" for SUVs
At the end of February, Song PLUS complied with market demand and launched a more competitive Song PLUS Glory Edition, strongly leading the new era of "electricity is lower than oil". The value of Song PLUS products has been upgraded again, refreshing the value benchmark of independent new energy SUVs.
Song PLUS conducts in-depth demand research and analysis based on a huge user group every time it is updated to ensure that various upgrades can perfectly meet user needs and accurately solve user pain points. For example, the Song PLUS DM-i Glory Edition added the 71KM luxury type, which lowered the price to 120,000 yuan, greatly reducing the threshold for car purchase, and at the same time, it is also a useful supplement to the existing model lineup, which can cover a wider range of consumer groups.
The choice of 900,000 users and the referral rate of more than 50% of car purchases all prove the excellent reputation of Song PLUS. At the same time, Song PLUS's word-of-mouth scores on major platforms far exceeded the average and dominated the list for a long time. The NPS value of Song PLUS remained high, significantly higher than the industry level. According to user survey data, the net promoter score of Song PLUS is as high as 98%, and the willingness of car owners to recommend is very high.
Conclusion: It has been more than three years since it was listed, and the popularity and reputation of Song PLUS have always remained high, and Song PLUS Glory Edition has maintained the sales champion of plug-in hybrid SUV in March with continuous advanced product value, and achieved a good result of 900,000 cumulative sales of the whole series. With a good reputation of 900,000 users and a huge volume advantage, Song PLUS Glory Edition will continue its hot sales momentum and launch an impact on the goal of one million vehicles.