With the vigorous development of the new energy vehicle market, a fierce price war is quietly unfolding. This price war has not only reshaped the pattern of the automotive industry, but also made traditional fuel car companies face unprecedented challenges. In this context, some 4S store sales staff began to change careers, and even appeared "running Didi" and "selling lottery tickets" phenomenon, which undoubtedly reflects the plight of fuel car companies under the impact of the new energy wave.
The sales of joint venture vehicles will be transferred to 4S stores of domestic vehicles
It is understood that the phenomenon of changing careers of joint venture brand car sales personnel is becoming more and more common. Some of them chose to join the 4S stores of domestic new energy vehicle brands and continue to work in car sales. Behind this change is a fundamental change in the competitive situation between joint venture and domestic vehicles in the market. Joint venture cars used to be known for their reliable quality, high stability and high residual value rate, but with the continuous improvement of domestic cars in terms of configuration, performance and fuel economy, consumers' perceptions are gradually changing. Salespeople's market insight and adaptability have become key to their career development.
BYD's rapid expansion and sales challenges
In this change, BYD, as a leading brand of domestic new energy vehicles, its rapid expansion is particularly eye-catching. However, there are also some problems behind the expansion. It is reported that some BYD sales personnel have rushed to work without adequate training, which has led to a lack of professional knowledge and sales skills. Despite this, BYD's sales performance has not been greatly affected, and salespeople can still get good income through sales commissions.
The transformation path of fuel vehicle companies
In the face of the rise of new energy vehicles, fuel car companies have to start thinking about the road of transformation. Some companies have begun to increase investment in the research and development and market of new energy vehicles, trying to maintain their market position through technological innovation and product upgrades. At the same time, they are also exploring new business models, such as shared mobility and electrification, to adapt to changes in the market.