Recently, the winners of the 2024 German iF Design Award were announced, and the smart flower box and light travel series luggage of Guangdong Aihuashi Luggage Group Co., Ltd. stood out among nearly 11,000 entries from 72 countries and regions with excellent process design and excellent use core, and won the 2024 German iF Design Award.
It is reported that the German iF Design Award, together with the German "Red Dot Award" and the American "IDEA Award", is known as the "Oscar Award in the design industry", and is a globally recognized landmark award to recognize good design.
Products with a "poke" aesthetic are loved by consumers
Design is an art. Nowadays, design has been integrated into all aspects of people's lives, cities need design planning, houses need decoration design, and products need industrial design. For enterprises, adding industrial design has become an important way for products to be favored by consumers and recognized by the market.
Walking into the Aihuashi luggage exhibition hall next to Linghu Lake in Huicheng District, the reporter saw the two award-winning luggage products.
Huiqi Guangdong Aihuashi Luggage Group Co., Ltd. won the 2024 German iF Design Award for the smart flower box.
"The smart flower box provides users with emotional value, and the colorful atmosphere light is equipped with the Hongmeng system, which can be operated through the Huawei Smart Life APP, allowing users to change the color and form of the light according to their mood and the scene they are in, increasing the interaction between the product and the user, and reducing the loneliness during the journey. Cheng Qingling, the person in charge of the project of Aihuashi luggage products, introduced the industrial design characteristics of the product, "This bag not only breaks the monotonous way of travel, but also adds to the aesthetics of the product, and reflects the designer's attention to the details of life." ”
Another light travel suitcase focuses on appearance and function. The transparent gradient design of the cabinet is very novel and stylish. Through the translucent box, we can see the multi-functional storage area, where electronic products, valuables, dry and wet items can be carefully partitioned, which meets the personality and efficient storage needs of young users. Cheng Qingling introduced: "The design is inspired by X-ray objects, and adopts a translucent fashion appearance, which not only makes people recognize the internal items at a glance, reduces the inconvenience of security checks, but also satisfies the pursuit of modern consumers for personalization and fashion." ”
"This suitcase is too cool, right?", "Poke the aesthetics, the box is very wow", "Aihuashi is an old fan, this new product really amazes me"...... On an e-commerce platform, the reporter casually flipped through a few comments on the travel suitcase and saw the likes of these consumers. These "Made in Huizhou" products, which are full of industrial design, are loved by consumers across the country, and we are also very proud.
Huiqi Guangdong Aihuashi Luggage Group Co., Ltd.'s smart flower box, light travel series luggage.
Industrial design has become a "sharp weapon" for the transformation and upgrading of traditional industries
In addition to the German iF Design Award, this luggage company that grew up in Huizhou has also won many honors in the "Governor's Cup" Industrial Design Competition, Contemporary Good Design, and Kapok Design Award in Guangdong Province. For example, the expandable design of the suitcase, the design of the front lid, the design of the one-button brake, the load reduction function of the backpack, the innovative partition and the anti-theft design, etc., are all innovations and applications of Aihuashi bags in industrial design.
So, what different improvements does industrial design bring to enterprises?
"With the blessing of industrial design, Aihuashi bags are gradually transforming and upgrading to high-end, intelligent and green. As the head brand of China's luggage, Aihuashi's high-end products have spread all over the major sales channels. Deng Murong, brand director of Aihuashi, told reporters that at present, Aihuashi's sound and light intelligent control, positioning and tracking of smart bags have also achieved mass production, and at the same time, the application of environmentally friendly materials in bags has also been strengthened.
The reporter saw that the two award-winning products on the e-commerce platform, whether it is price or praise, are much higher than ordinary products. "That's the added value that industrial design brings. Deng Murong said.
Aihuashi luggage showroom.
Once upon a time, traditional enterprises such as furniture, bags, and clothing were once caught in the red sea of low-price competition. The reason for this is that these traditional industries are located at the lower end of the value chain, and the lack of investment in innovation and industrial design is an important reason.
In the case of more and more "volume" market competition, the role of industrial design, as the starting point of the value chain and the source of the innovation chain, has become increasingly prominent. More and more traditional enterprises in Huizhou like Aihuashi are aware of the importance of innovation and industrial design, and will improve industrial design and build brands as a "sharp weapon" for enterprise transformation and upgrading.
"We will continue to improve the strength of industrial design, adhere to independent research and development and innovation, optimize product structure, improve technical processes, so that products to develop in the direction of high-tech, high value-added, green and sustainable, and start the 'Huizhou brand' of China's luggage." Deng Murong said.
The level of industrial design of Huiqi has been continuously improved
Intelligent interactive intelligent cockpit, ultra-high-definition video display products, and bags with a sense of design...... In recent years, the industrial design of Huizhou enterprises has been continuously improved, and a large number of Huizhou enterprises such as TCL, Desay SV, Huayang Group, and Aihuashi have become "frequent visitors" of domestic and foreign industrial design awards.
The industry is more dynamic because of design, the city is more quality because of design, and life is better because of design. As a major manufacturing city, Huizhou's industrial economy continues to maintain an upward trend. Among them, "Huizhou Design" has played a silent role in moisturizing things, injecting new connotation and quality into the manufacturing industry.
In recent years, Huizhou has taken industrial design as an important way to increase the added value of products, improve the competitiveness of enterprises, and enhance the value chain of the industrial chain, and has successively introduced a number of supporting policies to support the development of industrial design, so as to accelerate the formation of new quality productivity in the traditional manufacturing industry in industrial design. According to the "Ten Articles of the Real Economy" (revised version), enterprises newly identified as national and provincial industrial design centers or industrial design research institutes will be given a one-time reward of 1 million yuan and 500,000 yuan respectively.
In 2023, the Industrial Design Center of Huizhou Huayang General Electronics Co., Ltd. was awarded the National Industrial Design Center. As one of the leading automotive electronics companies in China, Huayang GM began to promote product innovation through industrial design earlier, forming a rich intelligent cockpit and intelligent driving product line, which can provide competitive intelligent cutting-edge solutions for automotive customers. "Huayang General attaches great importance to industrial design and continues to invest in this field to create a more dynamic design innovation platform. Xu Huiqiang, chairman of Huayang General Motors, introduced that Huayang General Industrial Design Center has grown from about 10 people in the initial stage to now has a professional industrial design team of more than 80 people covering various disciplines.
Up to now, Huizhou has a total of 3 national industrial design centers and 12 provincial industrial design centers, which strongly support the city's industrial transformation and upgrading and the high-quality development of the manufacturing industry.
Text: Hui Bao all-media reporter Xie Baoshu
Picture/video Hui Bao all-media reporter Xiao Hong