Nanpai Information: How to let users understand the second-hand luxury goods in the shopping cart more clearly, more comprehensively and more transparently? Hongbrin has added a video explanation function to display the relevant styles of the product in an all-round way, explain the characteristics of the product and give wearing suggestions, so that users can buy more assured, which is the first in the second luxury platform. In addition, in order to allow users to understand the product rating criteria at a glance, in the first half of last year, Hongblin launched the color-quality evaluation module structure and the 3D display function of the rating criteria, which is also exclusive to the second-luxury platform.
When browsing in the Red Bolin APP or applet, you can see a small corner mark of "with explanation" appear in the upper right corner of many products, which is the video explanation function launched by Red Bling. Click on the product with this badge to enter the product detail page, and you will see the video button at the top, and click to watch the video explanation.
It is understood that the video explanation function mainly covers the hot-selling styles of the classic series of big brands in the early stage, and the anchor of Hongblin personally appears, which can give users a stronger sense of familiarity and intimacy, and can be more intuitive and specific to understand the whole picture of the product through the video than the picture;
The explanation video is generally within one minute, covering brand and style characteristics, multi-angle display of products and wearing suggestions, etc., so that users can intuitively and vividly perceive the product, and effectively know the leather color and sense of use of the product, so as to help the purchase decision.
In order to create a more reassuring, reassuring and worry-free shopping environment for users, Hongblin has continuously upgraded the user experience, completed the structuring of the color evaluation module in the first half of last year, and launched the 3D display function of color evaluation, so that the rating criteria are clear at a glance.
On the product detail page of the Hongbulin APP and Mini Program, there is a special "Condition Evaluation" module, which displays the details of the product in a structured manner, and users can click on different positions of the product to clearly understand the situation of each defect through the picture.
In addition to the all-round picture display of the product, in the Hongblin color evaluation section, there is a color description button, click to enter the rating 3D display page, 3D scrolling to present the 360° details of the product, explaining the rating criteria. If you want to know more about a particular blemish, you can tap on the screen to lock the blemish and see the details of the 3D display to learn more about the rating criteria. The structured picture display of the color module and the 360° scrolling detail rating standard description of the 3D function allow users to more intuitively perceive the difference between the different product colors of 99 new, 95 new, 90 new and 85 new, and can clearly understand the location of the defects and the specific defects.
The video explanation function and the structural and 3D display function of the color evaluation module are the first in the second luxury industry, and these product functions of Hongblin further promote the transparent and standardized development of second-hand luxury goods transactions. At the same time, these innovative services also further enhance users' trust in the platform, allowing users to buy with more peace of mind.