"'No. 1 in China's beauty industry' Fan Wenhua took the lead in opening AI skin care"
In recent years, with the rapid development of biotechnology, computer-based and artificial intelligence-based emerging technologies such as computational biology and bioinformatics have been gradually applied in the field of drug research and development, and have begun to extend to the independent innovation of raw materials in the field of skin care.
In particular, with the improvement of consumption level and the rapid development of the facial care industry in recent years, consumers' expectations for skin care products are also escalating, and more and more people are beginning to seek more high-tech, higher-dimensional, more professional and comprehensive anti-wrinkle solutions.
On March 28th, Fan Wenhua, the head brand of facial care, officially announced the "New Generation of New Anti-Wrinkle Eye Facial Products" at the highest landmark in Guangzhou, "Xiaomanwaist", and Fan Wenhua, the founder of Fan Wenhua brand, Huang Shengyi, the brand spokesperson, and authoritative experts at home and abroad attended the press conference.
Take the lead in opening AI-targeted technology skin care
Join hands with the world's top skincare experts
As a leading brand with more than 6,000 facial care stores across the country, Fan Wenhua has taken the lead in making AI-targeted technology skin care and leading the new trend of AI technology skin care. At the press conference, Fan Wenhua signed a contract with the Aging Science Innovation R&D Center of the Yangtze River Delta Research Institute of Tsinghua University, Zhejiang Province, which has top Nobel Prize expert Michael Levitt, to bring consumers a revolutionary new skin care experience!
▍Fan Wenhua and Zhejiang Tsinghua Yangtze River Delta Research Institute Aging Science Innovation R&D Center officially signed a cooperation ceremony
At the press conference, Professor Carlo Vittorio Cannistraci, Director of the Complex Network Intelligence Center of the Brain and Intelligence Laboratory of Tsinghua University and Scientific Advisor of the Aging Science Innovation R&D Center (ACRDC) of the Yangtze River Delta Research Institute of Tsinghua University, Zhejiang Province, shared the development and application of artificial intelligence AI technology (CCNI) in the field of cosmetics and anti-aging, which is also a cutting-edge hot topic in the current cosmetics industry, such as the rational design based on computational biology and new microcirculation target structuresTargeted development of "peptides", as well as personalized formulation according to the consumer's skin microbiome status.
This also means that Chinese skin microbes and microecology have basically realized digitalization, and such digitalization combined with the development of peptide raw materials will produce more high-quality results in the field of skin care. Fan Wenhua is relying on more cutting-edge computational biology technology to carry out scientific research innovation and product upgrading, and uses AI science and technology to make the development of peptide ingredients more efficient, and has more systematic targets and efficacy pathways to support, and truly help consumers improve their skin in a targeted manner.
▍Professor Carlo Vittorio Cannistraci, Director of the Complex Network Intelligence Center of the Brain and Intelligence Laboratory of Tsinghua University and Scientific Advisor of the Aging Science Innovation R&D Center of the Yangtze River Delta Research Institute of Tsinghua University
A new generation of eye anti-wrinkle products debuted!
Leading the anti-aging market boom
According to the "2023 China Cosmetics Yearbook" produced by Qingyan Information, the market size of anti-aging cosmetics in 2023 will be 302.89 billion yuan, a year-on-year increase of 30.5%, and the market share will increase by 7.4 percentage points year-on-year. In addition, in January this year, in the 2024 No. 1 document "Opinions on Developing the Silver Economy and Improving the Well-being of the Elderly" issued by the General Office of the State Council, the development of the anti-aging industry was clearly proposed, and "promoting the research and development of cosmetic raw materials, formula and production process design and development" was written into the opinion. This is also the first time that the national level has supported anti-aging related industries, which shows the future development potential of the anti-aging market.
However, it is worth noting that there are still many consumers who lack more professional skincare knowledge and cannot accurately find more targeted skincare products for their skin condition and anti-aging needs. Therefore, more specialized facial anti-wrinkle solutions have become a "rigid need" for these consumers.
▍Fan Wenhua's new generation of eye anti-wrinkle products
It is not difficult to see that the "new generation of eye anti-wrinkle products" released by Fan Wenhua this time is aimed at this market pain point, aiming at the problems of loose facial skin, increased eye wrinkles, loss of elasticity and roughness caused by irregular work and rest, frequent staying up late, and aging. The combination of Chinese and Western ³", from the eyes to the face, can help consumers achieve anti-wrinkle effects in a more scientific, professional and systematic way.
▍Brand spokesperson Huang Shengyi participated in the launch of the new product
▍ The left is the brand spokesperson Huang Shengyi, and the right is the brand founder Fan Wenhua
Innovative combination of Chinese and Western facial treatments
Recommended by the world's most authoritative skincare experts
According to Yang Xia, founder and chairman of Shanxi Jinbo Biopharmaceutical Co., Ltd., type A type III homologous collagen is the leader in collagen and the best collagen in the world, its biggest advantage is that it has a 164.88° triple helix structure consistent with the human body, and the arginine triangle can effectively bundle the three chains of collagen together, which also makes Fan Wenhua's new anti-wrinkle products have higher stability.
▍Yang Xia, founder and chairman of Shanxi Jinbo Biopharmaceutical Co., Ltd
At the same time, the activity of type A and III homologous collagen is 1.83 times that of human collagen, which can promote collagen regeneration, improve wrinkles and gloss, and is 100% consistent with the human collagen sequence, which also allows it to accurately combine with skin collagen, which is more skin-friendly and has higher stability and more accurate anti-wrinkle effect.
According to Dr. Li Junxiang, deputy director of the Aging Science Innovation R&D Center of the Yangtze River Delta Research Institute of Tsinghua University, Zhejiang Province, the Biocorrectide™DC rejuvenating peptide in Fan Wenhua's new anti-wrinkle product is a peptide molecule based on computational biology and the rational design of the new microcirculation target structure。 In terms of efficacy design, it can synergize with various classic anti-dark circle raw materials.
▍Dr. Li Junxiang, Deputy Director of the Aging Science Innovation R&D Center of the Yangtze River Delta Research Institute of Tsinghua University, Zhejiang
Professor Cheng Jianhua, professor and doctoral supervisor of the School of Environment and Energy of South China University of Technology, expressed his appreciation for Fan Wenhua's new anti-wrinkle product with multiple vegetable oil essence 8. For example, Fan Wenhua Facial Anti-Wrinkle Treatment Combo includes two vegetable oils, Meadowfoam Seed Oil and Camellia Seed Oil. Among them, Meadowfoam seed oil contains more than 98% of long-chain fatty acids with antioxidant effects, which can form hydrates in the epidermal layer, thereby improving the skin's natural water-locking power and improving skin texture.
▍Cheng Jianhua, professor and doctoral supervisor of the School of Environment and Energy, South China University of Technology
It can be said that in the fiercely competitive anti-wrinkle track, Fan Wenhua has made a new breakthrough in the field of anti-wrinkle through a series of innovations, a direct sense of science and technology in the product ingredients, a combination of care from the eyes to the face, and a core of "combination of Chinese and Western". The release of the "New Generation of Eye and Face Anti-Wrinkle Products" is not only an expansion of Fan Wenhua's existing product matrix, but also will meet and delineate the vast number of consumer groups with anti-wrinkle needs, and better consolidate Fan Wenhua's professional position as a facial care expert.
Chinese technique blessing effect
"Combination of East and West" further amplifies the efficacy of the product
In addition to making efforts in scientific and technological products, Fan Wenhua also further amplifies the efficacy of products through the care mode of "combining Chinese and Western ²", and further optimizes the absorption of the skin by combining it with professional "Chinese lifting and firming" techniques, which is another core competitiveness of Fan Wenhua's "new generation of eye and face anti-wrinkle products".
According to Fan Jingqiang, a member of the Standing Committee of the Meridian Health Care Branch of the Guangdong Health Care Association, the Chinese techniques developed by Fan Wenhua are mainly based on 9 facial care lines and 16 major care parts, combined with traditional massage actions such as pressing, lifting, dialing, and pulling, to create a set of "Fan-style techniques".
▍ Fan Jingqiang, Standing Committee Member of the Meridian Health Care Branch of Guangdong Health Care Association
As far as this new product is concerned, including Fan Wenhua Collagen Firming and Lifting Program Set, Fan Wenhua Light Line Firming Eye Massage Milk, Fan Wen Hua Light Line Firming Eye Serum, etc., are all special store products. After consumers enter the store to complete the steps of makeup removal and cleaning, Fan Wenhua store will use corresponding professional products and massage techniques for different parts according to the consumer's skin condition and type, so as to promote the absorption of the product at the same time, so that the consumer can get a greater degree of physical and mental relaxation, and improve the consumer's skin and physical and mental state from the inside out.
In addition, Fan Wenhua stores will also match products such as collagen firming essence cream, neck lifting and firming mask, and double-tube peptide eye cream that can be used at home, extending skin care from the store to consumers' daily life and helping consumers continue to consolidate their skin condition.
As a result, with the help of Fan Wenhua store, consumers have completed the closed loop from professional care to daily care, and can improve dry lines, fine lines and other problems from a more professional and targeted perspective, and carry out a full range of skin anti-wrinkle care.
The national goddess Huang Shengyi praised the new anti-wrinkle products
It is highly recommended by many skincare experts to experience it in advance
Fan Wenhua brand spokesperson, national goddess Huang Shengyi also attended the scene to witness this moment of honor, Huang Shengyi said on the spot: "Fan Wenhua has more than 6,000 stores, the more stores for consumers, the more convenient it is I also like and enjoy Fan Wenhua's Chinese technique very much, and will massage at the facial point, without us having to worry a lot, the whole one-stop service is really very convenient. ”
▍Brand spokesperson Huang Shengyi shared new anti-wrinkle products for the eyes
Huang Shengyi was also very pleasantly surprised after experiencing the new anti-wrinkle products in advance: "The new anti-wrinkle products are really helpful for anti-wrinkle and skin firming, and it uses very cutting-edge anti-wrinkle products and facial lifting techniques to better lift the skin of the face and eyes, so that our skin is full of collagen and young." ”
▍Brand spokesperson Huang Shengyi shared the experience of using new anti-wrinkle products
Fan Wenhua's new anti-wrinkle product has not only been praised by celebrities, but many professional skin care bloggers have actively recommended planting grass after experiencing it, and also attracted a large number of consumers of different ages, detonating a new trend of professional anti-wrinkle skin care.
Many skin care bloggers said at the scene: "Like we stay up late, the skin is not so firm, nasolabial folds, forehead lines, eye lines, are easy to grow, Fan Wenhua has experienced this set of eye anti-wrinkle products, the effect is really good, go to Fan Wenhua store once a week to do care, and then with daily home skin care, light lines and firmness are obvious." ”
▍Professional skin care bloggers praised Fan Wenhua's new anti-wrinkle products
The largest number of beauty stores in China
The number of stores nationwide exceeded 6,000
Fan Wenhua's professionalism comes from her 36 years of dedication to facial care and 5 insistence on higher quality, as Fan Wenhua, the founder of the brand, said: "Today, the launch of Fan Wenhua's new generation of anti-wrinkle products for the eyes and face at the top of China's highest landmark - Xiaomanjiao, represents Fan Wenhua's highest determination to give customers a better facial care experience, more cutting-edge technology products, and more significant product effects." ”
▍On the left is Zhang Xin, the general manager of the brand, and on the right is Fan Wenhua, the founder of the brand
At the new product launch conference, Fan Wenhua also officially announced the latest store opening data. Frost & Sullivan, a global growth consultancy, awarded Fan Wenhua the "Fan Wenhua Facial Care No. 1 in the National Beauty Industry Store Scale"¹ Market Position Certification, which means that from the current beauty industry, this store size has made Fan Wenhua a leader and representative of professional facial care stores.
▍Fan Wenhua Facial Care is the largest beauty store in China¹
At the same time, Frost & Sullivan also issued a certificate to Fan Wenhua with the certificate of "Fan Wenhua Whitening and Spot Cream has exceeded 600,000 pieces"4, and the industry's leading brand has a double harvest of hot sales potential and good reputation.
▍The cumulative sales of Fan Wenhua Brightening and Spot Cream exceeded 600,000 pieces4
It is worth mentioning that in the list of beauty brands released by Forbes China in March this year, Fan Wenhua facial care was awarded the "2023-2024 Forbes Top 100 Chinese Beauty Brands". Since the establishment of the brand in 1988, Fan Wenhua has been breaking through herself step by step, moving towards the position of a leader in facial care and even the beauty industry, becoming synonymous with facial care benchmarks.
▍Fan Wenhua facial treatment was awarded "2023-2024 Forbes China's Top 100 Beauty Brands"
It is also Fan Wenhua's continuous innovation in facial care methods, transparent service models, and the industry's first¹ store scale that allow it to penetrate into every corner of consumers' lives step by step. If you look closely, you can see Fan Wenhua's exquisite façade and clean and tidy care facilities, whether it is in a shopping mall, a community house, or a street or alley, which can not only give consumers more care choices, but also virtually reduce their consumption decision-making costs.
For consumers, whether they are out shopping, returning home from a day's work, or even on a business trip, they can receive professional care from Fan Wenhua anytime and anywhere, and Fan Wenhua has become an inseparable and important part of their lives.
Fan Wenhua has grown from a facial care shop to the largest beauty store in the world¹, and has also used her personal experience and market experience to lead the facial care industry to develop in a more refined, professional and transparent direction. In the next 36 years5, Fan Wenhua will continue to rejuvenate the brand with excellent products and services.
Note: The "anti-aging" and "anti-aging" mentioned in this article refer to anti-wrinkle, firming and other effects.
1. Source: Frost & Sullivan based on the statistics of the number of physical stores in the beauty industry in Chinese mainland as of March 2024. Beauty stores refer to single-brand and multi-brand stores in the beauty industry, with product marketing and care services as their main business. The survey will be completed in March 2024.
2. Medium: refers to Chinese professional massage techniques.
3. West: refers to supramolecular and other technologies, and Fan Wenhua's ten products adopt supramolecular technology.
4. Source: Frost & Sullivan, according to the statistics of the sales volume of Fan Wenhua Whitening Spot Cream products in Chinese mainland, as of March 2024, the cumulative number of more than 600,000 pieces. The survey will be completed in March 2024.
5. Refers to the founder Fan Wenhua who has been engaged in the skin care industry since 1988 and will be in the skin care industry for a total of 36 years until 2024.
6. Type III collagen + small molecule collagen contained in the ingredients of Fan Wenhua Collagen Firming Essence Cream. Refers to the type III collagen + hydrolyzed collagen in the ingredients of Fan Wen Hua Collagen Firming and Lifting Program Set, Fan Wen Hua Firming and Reducing Wrinkle Serum, Fan Wen Hua Collagen Firming Essence Water, Fan Wen Hua Collagen Firming Essence Serum, Fan Wen Hua Collagen Firming Essence Milk, Fan Wen Hua Collagen Firming Exclusive Gift Box, and Fan Wen Hua Collagen Firming Essence Mask product ingredients.
7. Polypeptide refers to arginine/lysine polypeptide and acetyl hexapeptide-8 in the ingredients of Fan Wenhua Collagen Firming Serum.
8. Refers to the essence of vegetable oils such as camellia seed oil, avocado tree fruit butter, meadowfoam seed oil, geranium oil and other vegetable oils.