With the release of Xiaomi Auto SU7, Xiaomi's "people, cars, and homes" have completed the last piece of the puzzle and formed an ecological closed loop. So far, the number of eco-chain companies connected to Xiaomi has exceeded 500, involving smart devices, home, games, real-time communication, sports entertainment, energy vehicles, Internet and other fields. With the support of Xiaomi, these companies have made full use of the advantages of the Xiaomi platform to grow rapidly.
In the field of home furnishing, Kang Lijie Kitchen is known as the "Xiaomi model of the bathroom industry", and has also explored a unique set of open business models. Kang Lijie Kitchen takes users as the center, takes technological innovation as the foundation, actively absorbs effective external innovation forces, jointly builds a development platform, and quickly enters the terminal through more than 30,000 sales outlets across the country. While achieving others, Kang Lijie also makes the company's own innovation power rapidly enhanced.
The traditional business model has flaws, but the roots and barriers are deep
Because in the traditional business model, the bathroom manufacturer is not directly facing the consumer but the middleman and retailer, so the manufacturer can not understand the consumer's evaluation and suggestions and requirements for the product first-hand, so it has a certain lag, which has also become the fatal flaw of the business model of the traditional bathroom enterprise. However, after years of production accumulation and technology precipitation, traditional bathroom enterprises have established a deep foundation and barriers.
Based on these current conditions, Kang Lijie has evolved the unilateral system of "enterprise-customer" into a multi-party cooperation of "enterprise-customer-platform". In Kanglijie's ecosystem, there are mainly upstream and downstream processing plants, and have independent equipment technology and a stable industrial environment. Due to the stable internal technological development of Kang Lijie and the formation of a mature integrated supply chain with the outside, it can save production costs and improve industrial efficiency in the research and development process, so as to appropriately reduce the sales price and create cost-effective kitchen products for customers.
30,000+ sales outlets, effectively integrating consumer resources
The reason why it can support a huge product matrix is due to the huge channel network established by Kang Lijie. Compared with other sanitary ware companies, Kang Lijie has one of the biggest advantages, the channel network created by itself saves a lot of customer traffic costs, gathers a large number of effective consumer resources, and becomes the largest core resource of the enterprise.
With the county and township markets as the main position, Kang Lijie currently has 150 prefecture-level agents in the country, with about 200 terminal sales outlets for each agent, and a total of about 30,000 sales outlets nationwide. In an interview, Chen Chunhua, general manager of Kang Lijie, once said that Kang Lijie's marketing goal is "to have a Kang Lijie in all towns and villages in China by 2025". The vast county and township consumer market has a good foundation and great potential, which contains huge consumption potential, providing fertile soil for the growth of Kanglijie ecological chain enterprises.
Open business model, become your own master
Achieving others is Kang Lijie's deepest impression on the ecological chain enterprises, and it also makes these companies unwilling and unwilling to leave Kang Lijie. In the bathroom industry, Chen Chunhua, general manager of Kang Lijie, can be regarded as one of the most honest and decent entrepreneurs, otherwise Kang Lijie's ecological chain would not have reached today's scale.
In order to build a benign ecological chain platform, Chen Chunhua even proposed a "zero mark-up model", so that traditional manufacturing enterprises that lack marketing capabilities can enter the homes of end users through Kang Lijie's brand and sales network, and jointly expand the market and share value through collaboration.
Kang Lijie is no longer confined to unilateral thinking, constantly breaks through the inherent boundaries, actively integrates internal and external knowledge and resources, carries out multi-dimensional development, and explores a better profit model. Nowadays, the sanitary ware industry is entering a period of transformation, and all enterprises are exploring ways to break the situation. The open ecological chain profit model built by Kang Lijie has important reference significance for the sustainable and healthy development of enterprises and has attracted widespread attention in the industry.