On April 11, Shenzhen, a city of miracles, once again became the focus of the industry's attention, and the 2024 National Dealer Conference was held here. On the basis of the impressive achievements of the "top three in the industry" in 2023, in 2024, Leijing Electric will take advantage of the victory and officially launch the "fast manufacturing strategy", focusing on promoting the long-term development of the brand, aiming to reach the top of the industry through the four major rapid manufacturing improvements of brand, product, channel and market!
Take advantage of the victory and pursue
The top three in the industry are at the top of the industry
In 2023, as the first year of the establishment of the Leijing brand, relying on the group's various high-quality resources and under the correct guidance of the "racing strategy", Leijing Electric has successfully ranked among the top three in the microelectronics industry and become the first brand in terms of breakthrough growth rate. In 2024, standing at the starting point of a new journey, Leijing Electric will focus on the value of products to consumers, continue the long-term brand layout, firmly take users and market demand as the starting point, do a good job in its own core thinking and decision-making, and reach the peak of the industry!
In order to achieve this grand goal, Leijing Electric officially released a new brand English name - "REJNG" at the meeting, giving the brand a deeper connotation! "REJNG", a new English name, contains multiple meanings such as Renovation, Joy and Ing, so that consumers can more intuitively perceive: Leijing is a sustainable and vital brand, and injects majestic power into the road of Leijing's king attack with a new image!
Improvement across the board
The fast-track manufacturing strategy was officially launched
At the same time as the release of the new English name of Leijing Electric, the 2024 "Quick Manufacturing Strategy" was officially launched. The core of the strategy is to empower and empower dealer partners across the country through the shaping and improvement of the four levels of brand, product, channel and market, and work together to create the glory of the king and go to a wonderful future!
At the level of "quick manufacturing strategy" brand speed manufacturing, the "I am the champion" pentathlon galvana jointly created by Leijing Electric and Henan Radio and Television City Channel, Shandong Radio and Television Sports and Leisure Channel, and Jinan Newspaper was officially launched. This marketing event is not only the first marketing IP activity of Leijing Electric, but also the first activity to create the Plaza Games in China, which effectively combines product advantages with sports, allows users to perceive the excellent performance of Leijing products through sports, enhances user viscosity, and enhances brand voice with the influence of the three provincial authoritative media, enabling the terminal to drive sales growth.
At the level of channel speed-up, Leijing Electric will increase investment in channel construction in 2024 and officially launch the "Gold Standard Channel Strategy" to empower dealer partners and work together to create a new situation for manufacturers to create and win-win. At the same time, Leijing Electric also commended and rewarded the dealer partners who have made outstanding contributions to brand promotion, market development, sales growth and other aspects in 2023, and encouraged all dealer partners to learn from them, learn from experience to make up for shortcomings, continuously improve their own operational capabilities, and jointly promote Leijing to become bigger and stronger.
Three arrows in unison
Create best-selling products in the industry
As one of the cores of the "quick manufacturing strategy", in 2024, Leijing Electric will also focus on rapid manufacturing and improvement in terms of products, focusing on differentiation and deep cultivation of large single products, so as to create the king of the industry's best price-quality ratio. On the day of the meeting, Leijing Electric unveiled three strategic new cars, including the 2024 D80, S90 and D90, and became the media guests and dealer partners with its excellent appearance and excellent performance
The focus of attention and attention.
The luxury lineup of the three cars once again confirms the strong strength of Leijing Electric in product research and development. In the future, thanks to the Group's Shanghai R&D Center, Helium Star Technology Tree and the "HI" super intelligent platform, the product competitiveness of Leijing Electric will continue to increase, and users will continue to provide users with "ultra-high-quality micro-mobility solutions".
The dragon and the tiger leap, a total of "competition" for a new journey. 1/4 of the progress bar in 2024 has passed, and in the next time, Leijing will increase its horsepower, run out of the "Shenzhen speed", and make every effort to promote the smooth implementation of the "fast manufacturing strategy", leading the majority of dealer partners to achieve the final victory of the king, and at the same time injecting new vitality into the development of the microelectronics industry!