Author|工也
In the first week of April, Entertainment Capital synthesized media data from all parties to obtain the consumption of each short drama this week and ranked its popularity. Conduct a comprehensive analysis from multiple perspectives such as the explosion point, content and producer of the short drama, and find a way to break the circle of the short drama.
Recently, DataEye announced the top 100 short dramas in Q1, and the top companies performed strongly, with a total heat value of more than 5 billion. The top five are Dianzhong, Kyushu, Malt, Tomato and Tianqiao, and the sum of the calorific value of the five companies accounts for nearly half of the total. This year's short drama industry is still gaining momentum, but at the same time, polarization is more obvious, and the trend of circle stratification is more prominent.
On the other hand, the new regulations and system for the filing of micro-short dramas will be launched, and from June 1 this year, unreviewed and filed micro-short dramas are not allowed to be disseminated online. On the one hand, this proves the influence of micro-short dramas, and on the other hand, it also means that the production of short dramas is more prudent, and it is urgent to update its extensive production strategy.
(The data in this article is from DataEye's short drama hot list, April 1-April 8)
According to the list, Xiaoyu summarized the characteristics of this week's popular short dramas:
1. The head short drama labels have played a stable role and are on the list. This issue of malt is the most prominent, occupying two seats, namely the second-place female frequency drama "The Eldest Princess Arrives" and the ninth-ranked male frequency drama "Salted Fish Turns into a Dragon Earthquake for Nine Days".
2. The new label rises with a rare theme track. Ying Tan won the first place with the family drama "Watching the Son and Respecting the Father", and Youhe ranked among the top five with the divine medical drama "Genius Doctor".
3. Traditional film and television companies and Internet companies are on the weekly list. Ningmeng's "Deep House Advanced Record" won the ninth place, and China Mobile Migu's "Reincarnation as the King" topped the top ten.
4. Since "Black Lotus", the theme of female revenge has risen again. "Deep House Advanced Record" is known as "Black Lotus 2.0", turning the palace fight into a house fight, and also tells the story of the heroine's hand against the enemy. "Who Are You", which has been on the list for two consecutive weeks, is also a female revenge direction.
5. There is a big market for family themes. The No. 1 "Watching the Son and Respecting the Father" focuses on family sensationalism, while "The Eldest Princess Arrives" and "The Almighty Daddy is Not Easy to Mess with" all involve family elements. The popularity of family affection to the theme may indicate that short dramas are gradually expanding in the direction of realism.
No.1 "Watching the Son and Respecting the Father"
The first place on this week's popularity list is Ying Tan's male frequency counterattack drama "Look at the Son and Respect the Father". As the strongest new drama this week, the consumption of "Watching the Son and Respecting the Father" exceeded 40 million in a week, and after it was listed on the 2nd, it took a cliff-like lead, and occupied the first place on the daily list for two consecutive days. Its related party, Ying Tan, has produced a small number of popular short dramas recently, which is also its best result recently.
Ying Tan was able to break through because it opened up a new theme track, although male frequency counterattack dramas are common, but they are better than integrating with family affection. The play tells the story of: The male protagonist from the countryside was admitted to a foreign university, returned from studying at home for ten years, and met the Qingming Festival to worship his ancestors, and decided to go home to fulfill his filial piety.
The secret of the show's hits:
1. The main realistic family theme is easy to resonate with the audience.
2. It is dramatic, full of bitterness and sensationalism, tear-jerking and touching.
3. The acting skills of the protagonists and supporting roles are online, the performances are sincere, and the crying scenes are infectious.
No. 2 of the world's 100,000 people.
Malt's female counterattack drama "The Eldest Princess Arrives" won the second place, and quickly reached the top after it was launched, and then dominated the list for two consecutive days. Its theaters include: Wenyu Short Drama (Douyin Mini Program), Yu Hao Short Drama (WeChat Mini Program) and Malt Short Drama (Douyin Mini Program).
The drama's rapid explosion is due to the collection of recent popular themes: costume background, integrating counterattack reversal into the story of the female frequency, and also adding family elements. The play tells the story of the heroine who was abandoned by the phoenix male champion and broke off with her kindness, but then was recognized by the emperor and turned over to become a princess of a country.
The secret of the show's hits:
1. The plot pays attention to logic and coherence, and the high-energy reversal has foreshadowing.
2. Ancient costume + female frequency + counterattack + family affection, including recent popular elements, stacked with Buff to help get out of the circle.
3. The production is excellent, the camera movement is rich and layered, and the overall viewing experience is good.
No. 3 in the United States.
Kyushu's female revenge drama "Deep House Advanced Record" won the third place this week, which is almost the same as "The Eldest Princess Arrives". The play is produced by the short drama label "Good Ability" under Ningmeng Pictures, and it was recharged with tens of millions in less than a day after it was launched, and its popularity remained high.
The play can be said to be the most talked about short drama this week, and the male and female protagonists are played by the male protagonist of "I Was a Stepmother in the 80s" and the female protagonist of "Black Lotus Superior Manual" respectively. Its plot is also known as "High Imitation" "Black Lotus", but the background of the palace fight is replaced with a house fight, which tells the story of: The heroine witnessed her sister being persecuted to death due to the house fight when she was a child, and she was determined to marry into the Xu family when she grew up and destroy everything.
The popular password of the show:
1. The lineup is strong, gathering the leading actors of the two major popular dramas in recent years, and the topic is full.
2. Female revenge drama, Black Lotus 2.0, intrigue palace fight/house fight, continuous strong plot and high-energy reversal, let the audience call "happy".
3. It is well-made, with better acting skills, avoiding exaggerated performances and makeup.
No. 4 "Genius Doctor"
Youhe's male frequency counterattack drama "Genius Doctor" is on the fourth list. Its main theaters are: Yuanyuan Short Play (APP), Qingyan Theater (WeChat Mini Program) and Manman Cinema (WeChat Mini Program). Among the recently active affiliates, Tomowa is also a new face, and this time it stands out because it has touched the field of new themes.
This drama continues the main line of the classic cool drama of male frequency counterattack, but it involves a relatively rare theme of miracle doctors, bringing a touch of novelty to the old routine. The play tells the story of: The male protagonist concealed his identity as the head of the Lin family, fell into a coma due to an accidental brain injury, and his girlfriend took care of him for many years.
The secret of the show's hits:
1. Follow the concocted password of the cool drama, create a contrast through an accidental coma, and then let the male protagonist successfully awaken and slap everyone in the face.
2. The casting of the male and female protagonists is in place, the male protagonist is atmospheric, and the female protagonist is pure and lovely, which is in line with the character design.
No. 5 5.
Shanhai's male frequency short drama "Almighty Daddy is Not Good to Mess with" won the fifth place on this week's hot list. This short drama also follows the old route of male frequency + counterattack, but the highlight is that it integrates emotional and cute baby elements. These two elements and tendencies have also further expanded the audience range of male frequency dramas and attracted more diverse audiences. The play focuses on the male protagonist's journey of struggling to raise a baby, telling the story of the male protagonist overcoming difficulties and protecting the family.
The secret of the show's hits:
1. Element fusion, male counterattack + emotional cuteness, diversified story themes.
2. The little girl actor has outstanding acting skills, and the protagonists and supporting characters are distinct and prominent.
No. 6 in the United States.
Capacity's female frequency drama "Mr. Gu's Second Wife" won the sixth place on the weekly list in this issue. Recently, the performance of the capacity has been quite strong, and last week's female frequency drama "Flash Marriage is Hard to Leave" also gained a lot of popularity, catching up with the east wind of the "flash marriage" theme. The play takes the route of emotional sweetness, telling the story of the heroine who divorces and takes a baby, meets the president and male protagonist on a blind date, and becomes a wife for the second time.
No. 7 "Warm Sun"
Micron's female frequency drama "Warm Sun Like Fire" is the seventh place in this issue. Micron Shengshi has also been more active recently, with layouts in both male and female frequencies. The play belongs to the classic female frequency emotional drama, but unlike other short dramas that fall in love with sweet pets, the play is more realistic, and the beginning is an indictment of the ritual of sacrificing girls. It tells the story of Lin Yun, the daughter of the richest man, who was murdered by the villagers, and her whereabouts are unknown for 20 years.
No. 8 of the world's 100,000 people.
Honey's female revenge drama "Who Are You", which is a daughter, has been on the list for the second consecutive week, and although the ranking has slipped to eighth place this week, the overall popularity is still online. This shows that the theme of revenge is still the secret of the popularity of short dramas, and the strong plot and big conflict it creates can stimulate and attract the audience.
"Who Are You, Daughter" tells the story of the husband Lin Zhiyuan who hooked up with his wife's best friend to kill his wife and coveted the property of the Shen Group behind his wife, while his wife's sister realized that something was wrong and tried to find out the truth for his sister. and took the place of his sister's identity to avenge it.
No. 9 of the 100,000 people who have been in the U.S. have been in the U.S. for the first time in years.
Malt's male frequency drama "Salted Fish Turns into Dragon Town Nine Days" won the ninth place in this issue, which is a typical counterattack + God of War flow. Although the production of the whole drama is not particularly prominent, and the overall plot innovation is limited, it is better to play cards according to the routine, and the cool points and pain points are very direct and clear. The play tells the story of the male advocate Yan who has a very high talent in martial arts, but has no choice but to have a low status in the family and it is difficult to show his talent, and then he was taught by a master outside the world and defeated the villain in one fell swoop.
No. 10,000.
The male frequency drama "Reincarnation as the King" is on this week's list ten. The play gathers counterattack + rebirth + Shenhao elements, telling the story of the male protagonist being reborn as a rich young master and re-embarking on the pinnacle of life.
It is worth mentioning that this is the first time that China Mobile Migu has been among the top 10 on the weekly list. In the middle of last year, Migu gradually laid out in the field of short dramas. This year's Spring Festival file has launched 5 short dramas, both male and female frequencies are involved. And this "Reincarnation as the King" is his most eye-catching work recently, with 36 hours of online and a recharge of more than 5 million yuan.