No matter which bottom her career and life fall to, Zhang Lan has always unswervingly "looked forward" and made her career and life prosperous.
Zhang Lan is a swift survivalist!
Even if she was knocked down ninety-nine times by life, she could get up the hundredth time!
Her tenacious "vitality" is admired by the whole network.
In the farce of her son's divorce, she successfully turned the "crisis" into a "business opportunity", and once again became the most stable profiteer.
In 2022, in the famous "throwing mattress" incident of Wang Xiaofei and Da S, the live broadcast will be watched by more than 27 million people.
In the following 3 days, she sold more than 50 million yuan of goods, and once jumped to the first place on the list of goods.
In 2023, Big S will respond to Wang Xiaofei for the first time on Weibo, and she will once again "profit".
On the same day, her live broadcast account "Zhang Lanqiao Life" added 15,000 fans.
Up to now, the account of "Zhang Lanqiao Life" has more than 8.31 million followers on the Douyin platform, and female fans account for more than 80%.
Among fans, people aged 31-40 are the main force, with more than 6.4 million people following her.
In this divorce farce, the intelligent and rational Zhang Lan successfully interpreted what it means to be a "businessman".
She uses traffic to make quick money.
How big the farce between Wang Xiaofei and Big S is, how good her live broadcast business is.
Being able to have such an ability is not something that can be possessed overnight, and Zhang Lan's sensitive sense of smell as a business has long been embedded in her bones.
This is one of the important reasons why she was able to successfully turn the tables.
01
A natural "businessman"
In the live broadcast room, Zhang Lan's posture is confident and immediate, which can drive the rapid realization of strong group emotions.
This is not a one-day job.
Thirty years ago, she rose from the bottom as a small businessman, and she has dealt with people of all religions.
She is willing to endure hardships, energetic, and super expressive, knowing that it is not important to tell the truth or false, but to make money.
Zhang Lan had a rough experience when she was young, and her parents were forced to divorce because of the times.
In 1967, at the age of 9, she followed her mother and stepfather from Beijing to rural Hubei Province, where she spent 10 years, and when she grew up, she already worked in a cotton mill in Hubei.
In order to return to Beijing with her family again and help her family implement the policy treatment, Zhang Lan begged many times.
She has a very low posture, pleasing and entanglement, she doesn't care about her face, and it doesn't matter if her posture is lower.
Zhang Lan can toss and has a strong thirst for wealth.
In 1970, after returning to Beijing, she became a family and Wang Xiaofei.
In 1980, she was admitted to university in Beijing, and after graduating, she had a stable job within the system.
Perhaps Zhang Lan was destined to be a natural "businessman", she was not satisfied with the status quo, she resigned from her job in the system, and opened a restaurant "Alan Restaurant" with only more than 100 square meters in Beijing, specializing in Sichuan cuisine, and started from there.
From buying vegetables in the market, decorating the store, recruiting clerks, to receiving "distinguished guests", fighting wine with people, and ushering in the delivery, she has to go out and do it herself.
Pushed to that entrance by fate, she must do anything.
In 2000, Zhang Lan sold all the hotels on hand and created her own brand "South Beauty", positioning high-end business catering.
When South Beauty's business was booming, she took the opportunity to build the "Orchid Club" to receive distinguished guests.
Perhaps the road from "Alan Restaurant" to "South Beauty" was too smooth, and Zhang Lan couldn't wait to expand her business layout.
In 2012, due to the introduction of eight regulations restricting high-end catering, high-end official reception was suspended.
This has directly changed the ecology of the catering industry, and as a high-end business catering, "South Beauty" has undoubtedly been greatly impacted, and finally came to an end.
At the same time, Wang Xiaofei has also changed from the "Four Youths in Beijing" to a down-and-out prince.
Zhang Lan recalled: "After going bankrupt, Xiaofei's life at her mother-in-law's house was not easy. ”
The glory of the past has become a thing of the past, and the next thing they need to face is the ruthlessness of reality and the heaviness of life.
02
Sniff out the "traffic" opportunity
Zhang Lan, who was in debt and had nothing, was not depressed, and she decided to start a second business.
In 2020, Wang Xiaofei opened a Sichuan restaurant in Beijing and named it "Ma Liuji".
But the timing was not good, just in time for the epidemic, which directly affected all the brick-and-mortar catering industry.
Fortunately, as soon as the popularity of short videos rose, Zhang Lan joined hands with the three sisters of the noble lady to shoot short videos to record daily life.
At first, it was just to show the private lives of the noblewomen, and later Zhang Lan turned her life experience into bowls of hot chicken soup.
In the live broadcast room, Zhang Lan not only sold the wisdom of life, but also built a lively hypermarket.
From pecans to silk scarves to self-heating hot pot, her live broadcast room is dazzling and has attracted countless audiences.
With this kind of strength, she began to help "Ma Liuji", since offline is not successful, it will be transferred online.
However, the sales results were not good.
Until the divorce farce between Wang Xiaofei and Da S came out, Zhang Lan immediately mastered the "password of traffic".
Wang Xiaofei and Da S have frequently appeared on the hot search because of divorce disputes, and have occupied the top position on the Weibo hot search list for five consecutive days.
Many people clicked into Zhang Lan's live broadcast room with the attitude of watching the excitement, but Zhang Lan is still very attractive as the first generation of female entrepreneurs in China.
She immediately converted these traffic into the power of bringing goods, and the data results of selling goods are obvious.
In this way, every time the farce between Wang Xiaofei and Big S starts, Zhang Lan's live broadcast room will be full.
And Zhang Lan also has this important traffic password, so she knows how to use these traffic.
In the 618 promotion in 2023, Zhang Lan's live broadcast room is bland.
The next day, on June 19, Taiwanese artist Huang Zijiao suddenly broke the melon, saying that the size S was suspected of contraband, and 100,000 people poured into Zhang Lan's live broadcast room for a while.
Zhang Lan reacted quickly and sold cantaloupe, braised eggs, and vegetable dumplings in the live broadcast room.
At the age of 65, she wore a delicate red suit, held a product in her hand, and broadcast "Good Day" and "Bei'er Shuang", which attracted people's attention.
However, live broadcast is hard work, and Zhang Lan, who is 65 years old, is still working so hard that she has to be admired.
03
Aiko's "Internet celebrity tiger mother"
In the live broadcast room, in addition to selling goods, Zhang Lan did not forget to hold grievances for her son and tear her ex-daughter-in-law.
During the live broadcast, the language was sharp and the words were fierce, but as long as she received Wang Xiaofei's connection, she immediately became a gentle and kind mother.
Some people say that Zhang Lan is a "tiger mother", but her "tiger" is only for herself.
She tried her best, tossing herself, wanting to give Wang Xiaofei a stable and strong backing.
But those who like to be packaged as justice and sympathy, secretly poke and poke with a maternal desire for control from ancient genes, cannot, and dare not declare it.
Or it is precisely because there is such a "strong" mother, so it seems that Wang Xiaofei is a little weak.
His repeated emotional out-of-control, mixed with grievances and incompetence, nesting and struggle, giant baby childishness.
But no matter what, Zhang Lan will always give her son a cover, scold for her son, and help her son get angry.
No matter which bottom her career and life fall to, Zhang Lan has always unswervingly "looked forward" and made her career and life prosperous.
In her biography "My Nine Lives", she said that she had nine lives, but I think she has more than nine.
climbed over the peak, went through the wind and rain, She always faces life with a smile, such a woman can be called a real "ruthless character".
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(The process described in this article and the pictures are all from the Internet, if it involves copyright or character infringement issues, please contact us in time, and we will change or delete it as soon as possible, thank you!)
Author: Wan Muzi, CCDM China Career Planner, BSC Senior Career Planner, American Shubo School Career Planner, more than 9 years of enterprise project management, registered international psychological counselor, more than 5 years of corporate training lecturer, platform contract author, second child mother.