Financial experts: Behind the explosion of 20 billion mobile games against the cold water, small profits and quick sales are the magic weapon to win
As we all know, making games is a super profitable business, and in 2023, the domestic game market will exceed 300 billion, which is five times that of the film market, and it is not an exaggeration to call it the king of mass entertainment products!
But what's interesting is that despite earning hundreds of billions of dollars a year, game companies still cry and shout that life is not easy. Recently, financial experts with nearly 10 million followers on Douyin analyzed for netizens - it is true that games make money, but games that can make money are really not something that anyone can do.
In the past year, nearly 100 games on the IOS platform alone have announced their suspension and removal from the shelves, and nearly half of these games have been online for less than two years. Considering the developer's salary and time factor, it is a sure thing that these games that have paid high R&D costs but are hastily removed from the shelves will lose money.
On the other hand, the current game market is showing an increasingly strong "Matthew effect", and the head products are getting more and more concerned and sought after, and the market proportion is getting larger and larger - for example, the national-level MMO "Against the Cold" mobile game that exploded last year was officially launched on June 30, and it attracted 50 million players in less than 45 days after it was launched, and it took only half a year to earn tens of billions, and it has soared to more than 20 billion.
Why are some of the same games making 20 billion yuan in less than a year after they were launched, while others have been quietly removed from the shelves and the entire business line has been cut off? The difference in game quality and operation model is the main reason.
After more than ten years of rapid development, the game market has been quite segmented and saturated, because of the high cost of game research and development, many manufacturers have chosen to use the "forced liver to cheat Krypton" way to stimulate player consumption, as much as possible to get benefits, and this approach in the player choice is becoming more and more, the demand for games is getting higher and higher, it is obviously out of place, once it can not attract the attention of players, it will be a loss.
The mobile game "Against the Cold" took a different path. This game first smashed the quality with a lot of money, not only the picture performance is the top level in the industry, but the gameplay mode is rich to the point of exaggeration, what is popular will be done, and dozens of gameplay modes have been stuffed into it before it is launched. In addition to the traditional side-scrolling level, flying shooting, casual revelation and other gameplay content, such as the most popular AI concept now, he has also applied it to the game, and launched intelligent NPC and single-player dungeon mode, which far surpasses similar products in terms of experience.
The excellent quality has ushered in the attention of a large number of players for the mobile game "Against the Cold", and its superiority is more prominent in the operation model. At the beginning of the game, it did "no liver and no krypton" and did not sell values at all, and even the only paid point fashion appearance was also achieved "small profits but quick turnover".
In the traditional MMO, a set of fashion appearance is often hundreds of thousands of yuan, but the mobile game "Against the Cold" has achieved a set of exquisite fashion appearance for only a few dozen yuan or even only 6 yuan, and the fashion appearance in the game also supports free wear and free dyeing, through the super high cost performance, successfully attracted a large number of players to make small payments.
It is reported that the 6 yuan fashion appearance in the mobile game "Against the Cold" can exceed 100 million yuan per quarter, which means that at least tens of millions of players in the game are willing to pay for love, and it is not surprising that such a high proportion of payment rates will earn less than 20 billion in less than a year after it was launched.
Its own quality and technical strength are the top in the industry, and it can also achieve small profits but quick turnover, refreshing players' perception of the appearance of the game with an unprecedented price war.
So, what do you think of the game?