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Qianchuan's first law, bring goods without investment into the live broadcast room

Author: Xu Dewu

Some time ago, when I was watching the Douyin video, I swiped the video of Jiaotou Qianchuan again, and I also said that after watching his video, Xiaobai can learn to blow up the live broadcast room in three days.

I can't help but ponder, is it the wrong direction that I have been working hard all these years? After two or three years of practice, is it better to watch the video for two or three days? I don't dare to say with confidence now which live broadcast room can be blown up.

In the midst of this extreme self-doubt, the video continues to play. Listening and listening and hearing the familiar point of view without common sense, Tou Qianchuan first allocated a few percent of the budget to invest in the live broadcast room, and then allocated how much budget was allocated to the order.

I quickly slid the video away, and it would be a waste of my life to listen to it again, although it was a bit of a waste of life to watch the video itself. I can doubt myself, but I won't doubt the truth, otherwise there will be no principles for doing this thing, and what others say is what it is, and there is a high probability that you will not be able to do good results.

There is not much truth about investing in Qianchuan, on the one hand, there are various live broadcast styles and various types of accounts, and a lot of experience cannot rise to every Qianchuan account. Another aspect is that the data that has been run is limited, and many experiences are not verified by a large amount of data. But there is nothing wrong with the first law of investing in Qianchuan, that is, live broadcast to bring goods, not to enter the live broadcast room.

I don't understand the mentality of people who recommend others to allocate their budgets to enter the live broadcast room. said that he had never seen the backstage of Qianchuan, and the video clearly pointed to the backstage of Qianchuan. But anyone who has voted for Qianchuan a few times, it is not that they don't know what the transformation effect is when they enter the live broadcast room, they know that the effect is poor, and they want Amway others to do this. If you share the experience of failure, there is nothing wrong with it, but he said that he learned his method and can blow up the live broadcast room. This is a big problem, pure deception.

If the money is too much in the account, it is better to withdraw the money every day and throw it into the river, or take a lighter and burn it. After all, if you throw away the money, you will lose a few hundred dollars. If you develop the habit of investing in the live broadcast room, then your investment in Douyin live broadcast will be lost.

Anyone who enters the Douyin live broadcast to bring goods has more or less seen the good accounts of excellent peers, thinking that they will also make so much money by doing Douyin.

Other people's accounts run fast, with low conversion costs and high ROI. If you operate your account, you either can't run, or your ROI is pitiful.

Finally brushed the video, understood that it should be cast into the live broadcast room, and tried to fly at a speed, the traffic was cheap, the effect of the master in the live broadcast room was one top one, and the anchor was also full of energy, and suddenly felt that he realized the true meaning of casting Qianchuan. It didn't take long for the true meaning to turn into a real drop of disappointment, the traffic coming in was a bit exaggerated like a robot, and the remaining budget of the plan was instantly zero and I felt very panicked.

This kind of disappointment, the disappointment of his ability to deliver Qianchuan, then rose to the disappointment of the Qianchuan platform, the disappointment of the anchor's ability to undertake, and finally the disappointment of Douyin live broadcast with goods, leaving the store and closing the store.

So if you think you have a lot of money, then it's better to take a lighter and burn the money, and there's no point in investing in the live broadcast room.

I talked to some bosses in the small live broadcast room before, what they mean, the investment transaction can't move, and there is no one in the live broadcast room, so it's better to spend some money to invest in the live broadcast room and increase popularity, otherwise the anchor will be very boring.

I don't understand if there is no one to broadcast hard, then there is a wave of people, usually a few online, now hundreds or even thousands online, and the last order is not sold, is this exciting.

You may be excited to see the audience rise, but after all, this is not pulling up the natural flow, the audience is rising, even if the traffic in the live broadcast room is cheaper, it will cost money to come in. The use of money to stimulate this short-lived fruitless illusion suddenly reminded me of the Opium War in history textbooks.

There are also some bar spirits who do things that others can't, and they can't get out of the live broadcast room.

I heard others say that entering the live broadcast room has no effect, and use a mysterious or mocking tone, talking about it because you won't vote. He has a unique stunt, what builds crowd packs, excludes thumbs, a set of sets. Or pointed to his backstage and said proudly, you see me cast into the live broadcast room, the ROI is one to six, one to eight, isn't it awesome.

The level of ROI is always relative. An account ROI can run to 20, then the plan to run to 10 is a failure. This kind of coverage of the crowd is very small, the crowd keeps intersecting, constantly excluding, one operation, there is ROI, but look at other plans, the large-scale investment transaction plan built in a few seconds next to it has a higher ROI.

The optimizer needs to make a choice between the relative results and optimize the relative poor factors. If you have been staying in the absolute high and low ROI, then investing in the live broadcast room is not as complicated as those screening crowds, and you can directly enter the live broadcast room on the account that ran 10 before entering the live broadcast room, and you will also have orders, and it can even be better than some competitive industries, which really means that this plan is very good?

There are also some so-called mentors who have some theories, don't stare at ROI, each stage, there are different focus indicators, different conversion goals also have different roles in different stages, to understand when what is missing, what data is needed, and what data is needed, just make up what data.

also gave an example to say that when the normal opening was normal, it was to rush popularity and break the traffic pool, so it was cast into the live broadcast room first. Then you need to interact, you need to vote for likes and comments and add fans, and finally you need to place an order, and you need to vote for a deal.

One set of sets, what else is missing, what else is missing, I don't understand that Kong Ming is right in Longzhong, strategizing, winning thousands of miles away, and predicting the direction of the whole live broadcast before it starts.

What do you look at if you don't look at ROI, do you look at the highest number of people online, can this be eaten?

Cast into the live broadcast room to break the traffic pool, can the traffic be maintained after it is broken? The traffic dropped later, and the interaction or the order was not voted well, and the data was not done, so the volume dropped. Anyway, the combat mission of entering the live broadcast room was completed, and the final failure was due to the lack of strength of other troops.

It's like a battle between two armies, first arrange for the wizard to jump a big god, then arrange the vanguard to fight for a while, and finally the army charges collectively. The victory is because the wizard jumps the god to get the god protector, and the defeat is also the god protector to protect the rest of the troops and successfully retreat. Anyway, there must be nothing wrong with jumping the god before the war.

Let's go back and say one thing, after saying so many bad things about entering the live broadcast room, everyone probably thinks that I have any opinions on the goal of putting shallow conversion.

I don't reject shallow conversion goals, and if you have difficulty running volume, you can try to invest in some shallow plans. But don't be too shallow, even if the live broadcast room is doing seckill, then you have to click on the product, just asking them to come in, the efficiency must be lower.

Finally, there is another category of people who invest in the live broadcast room who say that paying is for exposure, and that is to get the most paid traffic for the least money. It's just a product promotion for the brand, and I don't care about ROI.

Well, the topic of today's conversation is just that the live broadcast will bring goods into the live broadcast room. Since it is a product promotion, it is not a person all the way, so it is good to ignore the above content.