On April 8, Sino-German Group held the 2023 annual equity incentive distribution conference. In the current complex and severe economic situation, Sino-German Group still rewards employees and cashes out the 2023 equity dividend for equity incentives, which truly demonstrates the responsibility and responsibility of a large enterprise.
△ Cheng Tianqing, chairman of Sino-German Group, delivered a speech
Cheng Tianqing, chairman of Sino-German Group, said that the development of Sino-German is the result of the company's "reform and innovation, hard work", the result of all Sino-German people's "self-righteousness and good deeds", and the support of talents with wisdom, strategy and courage. Our value distribution system has always pursued the inclination of those who are "doing their own good", strivers and contributors, ensuring that all family members who have contributed to the development of the enterprise can benefit from it, realizing "people call people to do what people don't do, and policies mobilize thousands", and create a distribution culture of "more capable people", which is our constant business purpose. We should form a community of interests, a community of causes, and a community of destiny with the company with the attitude of a master, do our own work well, create greater value for the company, and realize corporate values: enterprise efficiency, employee income, win-win cooperation, and sustainable development.
Cheng Tianqing pointed out that at present, the company is in the critical period of climbing over the hurdles, transformation and development, and entering the second half of the marathon, the economic situation is more severe and complex, we want to compete, and we want to get next year's dividends, how to get it?
First, how to inherit and carry forward the Sino-German spirit?
A person with a great spirit can shine with eternal light, and an enterprise with a great spirit can create glory and dreams. As one of the important contents of the spirit of enterprise, the spirit of China and Germany since the day of its birth, will be "the rise and fall of China and Germany, I have responsibility" as the strongest background, inspiring generation after generation of Chinese and German people to work hard and make unremitting efforts, 23 years, has always been as a high spiritual banner, walking in the forefront of enterprise development, showing the firm and powerful spiritual and cultural strength of Chinese and German people.
△ Conference site
So what is the Sino-German spirit? Innovation, high efficiency, dedication, and dedication; I am responsible for the rise and fall of China and Germany! This is the Sino-German spirit. The "Sino-German spirit" is the fighting spirit of "not afraid of hardships and dangers, as long as an order is given, and resolutely complete the task", the spirit of "having the final say, deciding to do it, and correcting mistakes", and the entrepreneurial spirit of "doing it every year and doing it every year, and innovating and developing every year".
China and Germany stand by the spirit and are eternal because of the spirit. The Sino-German spirit is a strong guarantee for the realization of our company's mission (to be the world's best door and window materials, to make the world's best plastic pipes, to create cutting-edge auto parts in the industry, and to make life better made by Sino-German manufacturing) and vision (industry benchmark, model of Jinshang, national model, and world-class strong enterprise). I believe that as long as we inherit and carry forward the Sino-German spirit, we will be invincible at any time.
Second, how can we explore our own unknowns and improve our knowledge?
1. Establish the belief of lifelong learning
Therefore, we must establish the belief of lifelong learning, constantly pursue the exploration of new unknowns, improve self-awareness, and strive to achieve the growth goals of "two highs (high professional level and high quality of work)", "four abilities (sitting down and being able to write, standing up and speaking, being able to plan in the secret room, and being able to lead people)", and "four families (philosopher's thinking, politician's sensitivity, diplomat's demeanor, and military strategist's decision)" To ensure that the functions of the department are not lacking, and the job responsibilities are not lacking, to build themselves into a high-quality talent with faith, thought, conviction, truth-seeking, justice, understanding of management, and good management, and to become a reformer and practitioner of social creation of material and spiritual positive energy, and to contribute wisdom and strength to promote the high-quality development of China and Germany.
2. Lean management, iron striking also needs its own hardness
(1) Improving human efficiency and winning the business
Entering the new economic era, the competition between enterprises is no longer to fight for the number of people, but to fight for efficiency, and the improvement of human efficiency is the ultimate goal of enterprise management. Especially in the economic downturn and the decline in enterprise growth, the importance of human efficiency is getting higher and higher. The top three factors influencing the ranking of enterprise human efficiency are: leadership and management ability level, ability and position matching, and strategic development direction.
Therefore, in 2021, I proposed: eat a full meal first and then eat a good meal, and proposed to "open source and reduce expenditure, repair both internally and externally, ensure the bottom line of traditional business, and ensure the success of new business." Leading cadres should be fully responsible for their own business results, department functions are not missing, and leadership positions are not lacking. Eliminate the phenomenon of "leaders are sick, let subordinates take medicine" and other multi-faceted practical methods to improve organizational efficiency, and better support the improvement of business efficiency.
Among them, the level of leadership and management ability is one of the factors that can most affect the human efficiency of enterprises. Therefore, while we are doing a good job in the strategic development direction and planning of "open source and cost reduction, internal and external repair, traditional industries to ensure the bottom line, and emerging industries to ensure success", we must strive to improve our professionalism, through our continuous pursuit of exploring new unknowns, enhance self-awareness, so that our ability can be extended horizontally and vertically, and use the positive factors within the enterprise to digest the negative factors that we cannot change and improve in the external objective environment, and constantly enhance our competitiveness, so that we can always be in a dominant position in the competition.
Secondly, there is the issue of people's perceptions. Drucker once said: The greatest danger in turbulent times is not the turmoil itself, but the logic of the past still responds. Our corporate motto also says: If you don't go through a modern transformation mentally, mentally, attitudinally, and behaviorally, the tragic outcome of failure and deformed development is inevitable. No matter how perfect the modern system and management methods are, no matter how advanced the technology is, it will become a piece of waste paper in the hands of a group of traditional people. Therefore, we must constantly emancipate our minds and change our concepts, and if we do not change our thinking, our performance will not improve. "Veterans lose to the trend, novices lose to common sense", we have to follow the trend and win in a certain cycle, but we must rely on following common sense to achieve long-term victory across the cycle.
(2) Finding problems is more important than solving them
Charles Gidlin said: Finding a problem is often more important than solving it.
To solve the problem, we must first find the root cause of the problem, when the problem is found, the problem has been solved halfway, and the biggest problem is not found in the problem.
For example, our four subsidiaries, in the process of operation and management, should be good at using four looks: looking at the situation, looking at the market, looking at peers, looking at their own internal and external in-depth benchmarking, finding the data of their peers, and the gap and deficiency between themselves and their peers' data, which is the goal to be achieved by our various departments in a coordinated operation.
Like the human resources department, in the improvement of human efficiency, it is far from enough to do a good job in the design of the rank system, to consider comprehensively from the aspects of management and training, the marketing department is to do a good job in performance, improve sales, the production department to find out the quality problems, reduce costs and increase efficiency, R & D department, improve technology, provide technical support, the company from top to bottom, from the "production, marketing, people, hair, products, finance, culture, service" eight aspects of all-round systematic management, to help the smooth realization of the goal.
△ Conference site
Third, how to outperform the second half of China's economic marathon?
With the idea of the 100-meter sprint in the first half, participating in the second half of the marathon is the biggest contradiction faced by the enterprise.
I have said at many meetings that before 2014, China and Germany made a little bit of success, and the huge dividends of China's reform and opening up market made up for the lack of professionalism. If China and Germany want to be invincible in the market, it is necessary to comprehensively promote and implement the two main lines of "improving the professionalism of all employees and comprehensive budget management of enterprises". After 2014, I think China's economy has entered the second half, and if companies want to make profits in the face of both market and consumer contraction (in the first half, both market and consumer growth), they must have a clear strategy and innovation.
So how can we win the marathon in the second half of the economy? So we have made a strategic transformation, and the post-economic era of real estate has arrived. Through the rapid development of real estate, new houses have gradually become old houses, and the home improvement market for the renovation of old houses, such as the renovation and upgrading of doors and windows, and the demand for pipeline replacement have gradually increased, and the era of large-scale centralized procurement in China has passed. Seizing this business opportunity, we began the transformation from TOB to TOC business, launched the system doors and windows and home improvement pipeline project, from selling a single product to selling system solutions, put forward the "five new" (new model, new platform, new system, new technology, new product), and used our "five major relationships and two major supports of core technology (that is, the relationship between technology and production, the relationship between technology and quality, the relationship between technology and management, the relationship between technology and cost, the relationship between technology and the market, technical standards and technical routes) to create a "five constants". (constant temperature, constant humidity, constant oxygen, constant quiet, constant clean), "five insulation" (sound insulation, heat insulation, water insulation, air insulation, wind insulation) the new "Sino-German home" brand system: outside the home is the cold and windy winter, the home is a beautiful and comfortable spring; outside the home is the hot summer, the home is a comfortable and cool autumn, easy to adjust the four seasons environment, made in China and Germany to make life better!
Strategy does not win at the starting point or at the end, but at the turning point. It is necessary to fully understand the three elements of competition of Porter, the father of American competition: "total cost leadership, differentiation, and focus", and finally realize our transformation from TOB to TOC, change and improve the structure of our cash flow and accounts receivable, enhance our company's profitability, and empower the company's three strategic projects "new energy auto parts, system doors and windows, and home improvement pipelines" to grow steadily and build quickly.
Under the current situation, whether it is the person who gets the equity or the person who does not get the equity, we should strengthen our sense of belonging and sense of ownership in the Sino-German Group, form a strong cohesion and centripetal force of the enterprise, seize the day, put all the energy and material resources into the work, everyone becomes the problem solver, contributor, rather than the troublemaker, and China and Germany to develop and share the same fate, and work together for the development and greater interests of China and Germany.
△ Cheng Jie, President of Sino-German Group, delivered a speech
President Cheng Jie warmly congratulated the colleagues who were inspired, and hoped that everyone would cherish the platform and personal development opportunities provided by the company, take the initiative to assume more responsibilities, and strive to promote the realization of the company's various business management goals. He said that the three strategic projects carry the heavy responsibility of our group's TOB to TOC and transformation and development, and the person in charge of each project must have a high sense of responsibility and lead their respective teams to quickly promote the implementation of the project. It is necessary to strengthen market research, grasp the development trend of the industry, increase R&D investment, promote technological innovation, cultivate new growth points, and do a good job in the incremental market of the group.
All employees should work hard to improve the degree of professionalism, functional departments should do a good job in service guarantee, and production units should give full play to their subjective initiative to do a good job in reducing costs and increasing efficiency and equipment transformation. Benchmarking between the two bases in Shanxi and Sichuan, and benchmarking with the advanced enterprises in our peers. In terms of increasing revenue and reducing expenditure, it is necessary to conscientiously sort out and study policies, truly understand the policies thoroughly, understand them in place, and make full, active, refined, and accurate use of various policies, so as not to omit reports and report them well. It is necessary to pay close attention to industry dynamics, seize the opportunities brought by market changes, make timely responses, and gain an advantage in the competition. We encourage all Chinese and Germans to create a better future through their own efforts under a fair, just and reasonable mechanism.
Glorious moment - equity incentive issuance ceremony
A total of 163 employees benefited from the share dividend, which also means that the 163 equity incentive objects shoulder greater responsibilities, they are the "strugglers" of China and Germany, and the "locomotive" of the group, they will lead more colleagues to devote themselves to the cause of China and Germany, and create achievements for the group through their own capabilities, resources and technology!
● Sichuan company award venue
△Guo Changsheng, deputy general manager of Sino-German Group Sichuan Company, presented the award
△ Wang Baosheng, deputy general manager of Sino-German Group Sichuan Company, presented the award
△ Li Qilou, general manager of Sino-German Group Sichuan Company, presented the award
△ Cheng Jie, President of Sino-German Group and Chairman of Sichuan Company, presented the award
● Award venue of the group headquarters
△ Cheng Tianqing, chairman of Sino-German Group, presented the award
△ Zhang Jun, CEO of Sino-German Group, presented the award
△Chang Bin, deputy general manager of Sino-German Group and chairman of Zhida Company, presented the award
△ Ma Bin, deputy general manager of Sino-German Group, presented the award
△ Lian Hongwei, Chief Financial Officer of Sino-German Group, presented the award
△ Cheng Tianqing, chairman of Sino-German Group, presented the award
△ Cheng Tianqing, chairman of Sino-German Group, presented the award
△ Zhao Xuqiao, director of the supervision and audit department of Sino-German Group, presented the award
Touching Moment - 2023 Incentive Recipients Deliver Speeches
Lian Hongwei, chief financial officer of the group, Wang Yunfei, general manager of the home improvement operation center of Shanxi Pipe Industry Company, Liu Jiandong, deputy general manager of Taiyuan operation center of Shanxi Aluminum Company, and Kong Lingwei, director of profile production of Sichuan company, took the stage to deliver speeches.
△ Lian Hongwei, Chief Financial Officer of Sino-German Group, delivered a speech
Director Lian Hongwei expressed his deep gratitude to Zhongde Group for this large platform for realizing self-worth, and also thanked the chairman for his generosity. He believes that the development of the individual and the development of the group are closely related, and he believes that opportunities are reserved for those who are prepared, and only hard work can create miracles. Obtaining equity incentives is the sounding of the battle horn, and I will move forward, continue to struggle, perform my duties conscientiously, judge the situation, learn excellent skills, create better results, and make greater contributions!
△ Wang Yunfei, general manager of the pipe industry home improvement operation center of Zhongde Group, delivered a speech
General Manager Wang Yunfei thanked the company for its trust and love, he said excitedly, today's equity awards, let me feel more deeply that I and the company's interests are closely linked, the company provides us with a stage to show personal value, we must cherish it, live up to expectations, live up to youth! Today, we grow because of the development of the company, and tomorrow, the company will also take off because of our efforts.
△ Liu Jiandong, deputy general manager of Taiyuan Operation Center of Shanxi Aluminum Company of Sino-German Group, delivered a speech
Liu Jiandong, deputy general manager, recalled his experience and growth in the big platform of Sino-German Group for more than ten years. In the past ten years, his career and family have both harvested, but this achievement is also hard-won. In the three years of the epidemic, the entire market situation has been greatly impacted, and at this time of coexistence of crises and challenges, we Chinese and German people still have not given up lightly, and are still standing at the forefront of the tide, thanks to the correct leadership of the group company and the chairman, President Cheng and President Zhang, and also thanks to the "unity of thought and pace" of all employees. The market is ruthless, and in such a harsh environment, we can still cash in on equity incentives, which is very rare. As my personal, in addition to deep gratitude, gratitude and gratitude, only hard work, only upward, is what we can do and will do at the moment, and even can do well, I am responsible for the rise and fall of China and Germany, let's work together!
△ Kong Lingwei, Minister of Profile Production of Sino-German Group Sichuan Company, delivered a speech
Kong Lingwei, the director of profile production of Sichuan company, said excitedly that he thanked the company for building a broad development platform for us, and gave this platform the vitality of creation and win-win through policies such as equity incentives, so that we have the opportunity to display our talents and reflect our value. Relying on the equity incentive policy, the company effectively guarantees that all employees who have contributed to the company's development can benefit from it, and realizes the "unity of goals", "unity of interests" and "unity of people and enterprises". Recently, the chairman of the board of directors has been encouraging everyone to learn Haier's "one-in-one" management model, and I believe that with the joint efforts of everyone, the four integrations of "unity of goals", "unity of interests", "integration of people and enterprises" and "integration of people and orders" will surely be turned into reality.
The journey is strong, and the heavy task is to set off again. In the future, Chinese and German people will work together towards the same dream, overcome difficulties, strengthen confidence, overcome obstacles all the way, and create a better future!
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