Among the 12 zodiac signs, the dragon, as the spiritual totem of the Chinese nation, is obviously more favored by the Chinese people than other zodiac signs, and this preference is naturally easy to be used by merchants. For example, Audi launched the Audi A8L Horch Special Edition, Bugatti created a Chiron Super Sport "Red Dragon", Ferrari launched the 458 Italia China Dragon Limited Edition, Dongfeng Peugeot launched the new 408 Horch, and Rolls Royce launched four "Year of the Dragon". Dragon), including three Phantom long wheelbase models and one Cullinan model, four models with exclusive colors: Cherry Red + Selby Grey for the Cullinan, two of which are silver + cherry red and one in pure black.
A few days ago, a group of Phantom long wheelbase version (silver + cherry red) models were obtained from overseas channels, and it was reported on the Internet that the new car will be unveiled in China this month. It is worth mentioning that the four models are not designed for Chinese consumers, but for the global market, because the official statement is that "the influence of Chinese culture transcends national borders".
In terms of appearance, the "Dragon New Year" version of the phantom is basically the same as the ordinary version of the phantom, and it is still a graceful and luxurious temperament. This Phantom comes in an exclusive color scheme of silver + cherry red, because in traditional Chinese culture, red represents prosperity and auspiciousness. In addition, the more eye-catching thing is the red dragon totem under the A-pillar, which is also a clear difference from the ordinary version of the model in terms of appearance.
There are more Chinese elements in the interior, first of all, the overall interior design is white, and red is used as an embellishment all over the car, such as around the steering wheel, around the center console, seat stitching, central armrest, etc., which is also the main festive atmosphere.
The most conspicuous is the red dragon totem in front of the passenger seat, which is hand-painted by the artist and the production process is quite complicated. It is said that the artist first needs to draw the basic outline of the pattern using the "feathering" technique, and then paint three layers in crimson, each layer of color is made of a different proportion of red, white, yellow and brown four-color pigments, and each layer of color painting is followed by a layer of varnish to blend the pattern. It is said that this production process will take three days, but, in our opinion, this dragon totem does not look advanced, a bit out of place with the overall atmosphere in the car, to put it bluntly, let foreigners draw dragons is still a bit out of line.
In addition, the dragon totem is also used on the headrest, using Phoenix Red stitching, which is also pure hand embroidery, each piece of embroidery requires 5,449 stitches, which lasts about 20 hours. It's a bit of a bit low-level to say this officially, after all, no one in China has ever seen cross-stitch.
The most noteworthy is actually the starry sky, Rolls-Royce claims to have rearranged the "stars" of the starry sky after three months of design and development, which took 20 hours and arranged a dragon-shaped pattern with 667 lamp beads, and one of them will arrive at the Rolls-Royce Shanghai exclusive custom center will also have some red "stars", which visually looks quite atmospheric.
The next Chinese element I personally think is very LOW, but also let me believe that this car is definitely not customized by the Chinese, the piano black table in the back of this car depicts the zodiac disc with stainless steel technology, and it is also claimed to engrave the name of the zodiac in traditional Chinese calligraphy, and the golden dragon totem in the middle. How to say it, it can be said that it is difficult to say, even if the designer goes to the antique stall to walk around, it will not be like this. (Cars have culture, Fei Lian/text)