Flowers are in full bloom, tourists are weaving, and the "spring economy" is heating up. Recently, more than 1,000 Haidilao stores have launched four new spring products, and jointly launched a series of activities and peripherals with Cherry Maruko, so that consumers can feast their eyes and enjoy the "spring on the tip of the tongue".
Serve the delicious taste of rare mushrooms to tables everywhere
Spring food, tasting is the constant theme. As a representative of the "gift of the mountains", the wild mushroom is the best of the fresh. Haidilao has launched a new spring this time, breaking through the constraints of time and space, and launching a mushroom platter containing four rare mushrooms in thousands of stores across the country at one time.
Haidilao has launched the black porcini mushrooms in the mushroom platter, hand-picked in Yunnan, and the fragrance is comparable to fresh meat; the black chicken fir mushroom is cultivated in the soil, and the fresh fragrance is unearthed; the deer antler mushroom is a gourmet miracle that has been cooked for a long time and is crisp and tender; the hydrangea shabu-shabu soup is fresh and tender, and the spicy pot does not absorb oil, which is the perfect combination of mushrooms for hot pot. Each one is a rare delicacy.
Haidilao will launch new products in the spring of 2024
"In order to bring consumers more natural and delicious experiences, since 2017, our product team has been deeply involved in the field of wild mushroom domestication, and has cooperated with relevant research teams to explore the possibility of fresh and rare mushrooms being served on the national table. The relevant person in charge of Haidilao said.
In order to ensure the freshness of the goods, Haidilao customizes the travel mode for rare mushrooms, such as the porcini mushrooms with a short shelf life are "flying", and they can arrive at the store on the same day at the earliest; in order to better lock the freshness, Haidilao rare mushrooms are transported in the cold chain throughout the process, and the temperature is controlled within 10 degrees; at the same time, in order to ensure that the delivery to the store is more timely, Haidilao also encrypts the logistics warehouse, up to now, Haidilao has more than 30 logistics stations across the country responsible for the transit of mushroom products.
It should be delicious, but it should also be beautiful. In the spring season, Haidilao also put on the shelves three delicious and good-looking new products in the "Peach" princess yogurt, the spring outing "plum" good cake, and the cherry ball mousse. The pink of the peach blossoms, the tender green of the green plums, and the translucent red of the cherries make spring climb to the table.
Co-branded cherry balls to create a good atmosphere for spring travel
In this spring, Haidilao also joined hands with cherry balls to accompany customers on a romantic outing. On the one hand, Haidilao has launched a variety of co-branded spring outing peripherals of cherry balls to facilitate the spring outing party. Among them, picnic mats, inflatable sofas, and pillows make spring outings more comfortable, building blocks, puzzles, and DIY toys make spring outings more fun, and canvas bags and thermos cups make spring outings more convenient.
On the other hand, Haidilao also let the spring atmosphere represented by cherry balls settle in Haidilao stores, making the store a good place to check in in spring. At the beginning of April, Haidilao stores were renovated in spring, and the elements of cherry balls were cleverly integrated into the new product design and store decoration. In addition, Haidilao Shanghai has set up a pop-up store with the theme of cherry balls, and built areas such as cherry balls check-in area, game interactive area, and peripheral product area to make spring dining more interesting.
The Haidilao store has a new spring rejuvenation, incorporating spring and cherry balls into the store decoration
On the store side, Haidilao also activated the dining atmosphere by launching the same game of Cherry Maruko to flip cards. During the event, if the actual payment amount of a single table is over 100 yuan and contains any new spring products, you can participate in the "flop card" challenge and have a chance to win a limited co-branded peripheral gift.
At the same time, Haidilao launched multiple rounds of interaction online. The whole network solicited and reproduced the "Little Maruko Classic Eating and Spring Outing Picture" activity to convey the positive energy of cherry Maruko's life. Haidilao has launched a series of preferential packages on multiple local life platforms, allowing Haidilao's new spring products to reach consumers through multiple channels.
In the face of people's enthusiasm for travel, Haidilao has also built Shanghai Pudong Hangtou Camping Store into a cherry ball-themed store, providing consumers with a more immersive spring outing dining scene. On April 9th, the Haidilao Marukzi Spring Outing Theme Bus officially departed, picking up tourists from Gucun Park, Shanghai's spring outing gathering place, to the nearby Haidilao store, which is convenient for "eye-filled" spring outing diners to quickly "feast their mouths".
On April 9 in Shanghai, the Haidilao Maruko Spring Outing Theme Bus officially departed
According to the latest data released by the National Bureau of Statistics, from January to February 2024, the catering industry will be full of vitality, and the national catering revenue will reach 948.1 billion yuan, showing a strong recovery momentum, and the catering market will still maintain long-term positive fundamentals. Haidilao and other catering companies have innovated and interacted with consumers in various ways to promote the development of more consumption formats, help the spring economy to "blossom in more places", and tap the new potential of catering consumption.
Reporter: Cheng Chen
Editor: Yuan Biao
Review: Qi Ji Gu Jun
Proofreading: Rui Tianshu