DPIS 2024: Agenda update for the 6th Digital Health & Innovation Summit

Johnson & Johnson, Medtronic, Abbott, Novo Nordisk, Baxter, Boston Scientific, Bayer, Carl Zeiss and other famous companies have signed up to participate in the conference

SHANGHAI, April 10, 2024 /PRNewswire/ -- DPIS·2024 – The 6th Digital Health & Innovation Summit & Golden Camp Awards Ceremony will be held in Shanghai on May 15-17, 2024, with 45+ outstanding speakers sharing their insights, 60+ world-famous brand case studies, and 400+ market, IT, procurement and medical experts gathering at the summit.

Tournament Schedule:

May 15 All day meeting

May 16 All day conference

May 17 (1) Omnichannel Win Workshop / (2) Content Driven Growth Workshop / (3) AI Innovation Day

The revolution in the healthcare industry is in full swing. And because of the influence of policies and industry trends, marketing change is an important part of it. Whether it is virtual representatives, patient-centric, new pharmaceutical retail, or the operation of new media platforms, they all show the determination of medicine to keep pace with the times. However, the limitations of compliance, the difficulty of data collection, and the hesitation of leadership to transform all point to the fact that digital marketing transformation is a difficult and long process. Masterland has witnessed the pain of digital transformation of pharmaceuticals since the first DPIS was held in 2019.

However, difficulties always coexist with opportunities. To this end, we will hold the 6th Digital Health and Innovation Summit in May 2024 to discuss new paradigms and new thinking on the transformation of pharmaceutical digital marketing from multiple dimensions such as strategy, cross-departmental collaboration, cross-industry marketing, and new retail.

Conference Highlights:

1. medical industry policies and investment and financing trends;
2. Marketing and Digitalization from the CEO's Perspective;
3. the crisis and opportunity of biotech going overseas;
4. Dismantling of cross-industry marketing cases;
5. Closed-loop exploration of patient center business;
6. A new marketing path under new compliance

..... For more information, please refer to the agenda.

On the first day, the main venue was a full-day conference

1. Interpretation of policy trends in the medical industry ——Xiaozhen Sun, Managing Partner, Deloitte
2. The upgrade and return of the digitalization of large foreign enterprises ——Lili Zhu, Vice President, Head of Business Strategy & Operational Excellence, Digital & Business Innovation, AstraZeneca
3. Innovative breakthroughs and applications of AI in the medical industry ——Qu Tan, co-founder &COO, Yibai Technology
4. Summit Roundtable: Opportunities and challenges for the global commercialization of innovative drugs Moderator: Rui Zhang, Digital Transformation Expert & Founder, Jiuri Ruizhi Consulting, Guests: (1) Yanping Mou, CEO, Jixing Pharmaceutical (2) Daoyuan Zhang, Chief Commercial Officer, Ark Biopharma (3) Yanci Sheng, General Manager of Global Strategy & Project Management, Henlius (4) Duo Ye, Partner & Head of China, Jaffa Capital (5) Cheng Zhang, CEO, Yu'er Pharma (6) Qing Dong, Vice President of Pharmaceutical Marketing, Hua Medicine (7) Qiang Wei, Vice President of Strategic Marketing, CanSino
5. Summit Roundtable: Digitalization and marketing from the CEO's perspective ——Guests: (1) Liu Qian, General Manager of Omnichannel Business Unit, AstraZeneca (2) Ji Xian, Global Vice President, General Manager China, ALK (3) Kong Xiaoling, Managing Director of China, B. Braun Edden (4) Yan Hua, Director and CEO, Yong Renxin (5) Ding Xiaofeng, General Manager of China, Veeva
6. Sharing of outstanding works of the Golden Camp Award ——The project leader of the award-winning company
7. Cocktail dinner

On the second day, the main venue was a full-day conference

Morning session: There is no limit to cross-border marketing and innovation

1. Xiaohongshu anti-funnel model marketing implications ——Cutting-edge consumer brand
2. How to follow the patient path and complete the closed marketing loop from offline to online? ——Ren Rong, Director of Consumer Business Unit, Convid
3. Marketing growth empowered by Shopper Science Labs ——Han Jun, Head of Business Optimization, Chinese Mainland and Hong Kong, Helion
4. Innovative business models are being explored ——Zhang Xinyan, Founder & CEO, Huimei Digital Technology

Afternoon session: Empowerment through effective marketing and business growth

5. Summit Roundtable:

Why is it so difficult to close the business loop? BU celebrities came to complain

——(3 Marketing Business Leaders VS 3 Digital Leaders) Guests: (1) Xin Xueming, Patient Solutions & Diagnostics Team Leader, Oncology Division, Pfizer (2) Pang Jingyan, Head of Commercial, Greater China, Teva Pharmaceuticals (3) Bao Qiulin, Head of Broad & Retail Markets, UCB (4) Li Yafang, Senior Executive Director, Market Insights, IQVIA (5) Wang Wei, Head of Business Performance Excellence and Customer Experience, Chiesi Pharmaceuticals (6) Liu Chen, Head of New Retail, Shanghai Pharmaceutical

6.

The topic is to be determined

- Baidu Health

7.

How to empower your business with digital customer engagement

- Yujie Ding, Director of Digital Marketing, AstraZeneca

8.

Digital如何赋能BU增效?

——Cheng Wang, Head of Business Insights & Customer Engagement, Novartis

Day 3 AI Innovation Day

Foreword: Welcome to the AIGC Innovation Day in the healthcare industry to explore AI innovation in the future of healthcare. This is a testimony to the rapid development of AI, which provides accurate and efficient medical services for patients, and helps doctors make comprehensive decisions and individualized treatment plans. This innovative platform will showcase the future of technology, empower the healthcare industry, and lead the era of smarter, more humane healthcare services.

1. Topic to be determined - Tencent
2. Application of AI in Medical Information Retrieval and Generation: Null Hypothesis
3. Topic TBD – Cognizant
4. Application of AI in patient management
5. The application of AI in assisted diagnosis
6. The application of AI in content production
7. Vomit Tank Competition
8. Party A's case sharing
9. Sponsors
10. Exchange and exhibition

AI solution providers are welcome to cooperate and negotiate, and colleagues from pharmaceutical and medical device companies are welcome to listen to innovative solutions on site.

Day 3 Omni-channel Sales: Integrate digitalization inside and outside the hospital

Lecturer Introduction:

Wen Hui is a senior consultant / trainer

With 30 years of experience in the pharmaceutical industry, spanning clinical medicine, medical communication, pharmaceutical devices and consulting training, specializing in marketing and consulting training, he is good at integrating medicine/marketing/sales, connecting hospitals/retail and online/offline, successfully building Andatang into a well-known brand of diabetes, and is one of the most successful products listed in the field of chronic diseases. The 5-year marketing consulting training covers 80% of pharmaceutical device multinational companies, and is the top 3 brand management consultant and trainer in the pharmaceutical industry.

Instructor Features:

He is good at consultative training/workshops/coaching, establishing a strong logical correlation between analysis and strategy and strategy and action, and digging deep into the practical implementation of insights

Specialty:

Formulate omni-channel brand plans, successful new product launches, dig deep insights, market strategy implementation, medical strategy formulation and implementation, and digital marketing

Work Experience:

1999-2003 Wisdom Ocean Medical Communication Medical Director and Account Director 2003-2006 Johnson & Johnson Medical Devices Regional Sales Senior Specialist and Product Manager 2006-2013 Merck & Sanofi Product Manager, Senior Product Manager, Marketing Manager and Associate Marketing Director of the Cardiovascular Product Group 2013-2018 Independent Consultant/Trainer Medical Affairs Consultant at Fibrogen in the U.S. Program Director, STEM Company in the UK 2018-2023 AstraZeneca Pharmaceuticals Limited Former Executive Marketing Director, Diabetes Division, Market Insights & Marketing Excellence and Retail 2023.4- Independent Consultant/Trainer

Objective:

01. Understand the multi-channel promotion model and key success factors within and outside the hospital 02. Learn about integrated marketing in the core/broad market and in-hospital and out-of-hospital channels 03. Enhance the ability to integrate offline and online and develop digital communication plans

Core content:

01. The underlying business logic of omni-channel sales 02. Overview and promotion model of the broad market 03. Overview of retail channels and promotion models 04. How to integrate resources to open up inside and outside the hospital 05. Methodology for the development of a digital communication plan

Schedule:

1. An overview of omnichannel wins
2. Opportunities, challenges, and brand strategies for the omnichannel in-hospital market
3. Discussion: Omni-channel in-hospital market layout of products in different therapeutic areas
4. Opportunities, challenges, and branding strategies in the out-of-hospital retail market
5. Integrate omni-channel/in-hospital and off-site win-win methods
6. Discussion: How to win sales for products in different therapeutic areas inside and outside the hospital
7. Digital communication plan development: strategic association/integrated marketing/content strategy
8. Discussion: Development of digital communication plans for products in different therapeutic areas
9. Summary and training feedback

Day 3 Content-Driven Growth: Content is a strategy, not a video Lecturer Introduction:

Don't talk about the founder of Brand Consulting, the mentor of Kotler's Growth Lab, the author of the best-selling book "Expressive Copywriting" (Douban score 8.4), and the author of the large "empty-handed" self-media in the advertising circle

Former senior marketing group director of listed companies and deputy general manager of content marketing center

In the movie "Crouching Tiger, Hidden Dragon", it is said: "Hold your hands tight, there is nothing in them, let go of your hands, and you will get the whole world". So, call me empty-handed.

Course Highlights:

Different from those courses on the market that only teach short videos, grass notes, and copywriting how to create, the details are important, but before engaging in content marketing, enterprises must first have an overall grasp of content, understand what content is, what content they are suitable for, and what platform they are suitable for, so as to truly promote enterprise growth. At the same time, this course will open the vision and thinking of enterprise marketers, not only the operation of self-media, planting grass is called content, enterprises can use a variety of content, to start from the actual needs of their own enterprises, to see what enterprises can do, what needs to be done, rather than swarming to send videos.

Target Audience:

Based on this course, the person in charge of corporate branding, the person in charge of marketing, and the middle and senior management of the enterprise can more effectively help enterprises formulate content marketing strategies and form a content system suitable for themselves.

For the grassroots personnel who are specifically responsible for content creation and development, they can open their horizons and thinking and see a larger content marketing system.

Schedule:

Part 1 – Definition and evolution of content

01What is Content Marketing?

-Content marketing is not only the operation and planting of we-media, but also the systematic design of products, brands and promotion actions, and the strategic guarantee for enterprise growth.

02 One of the paths of content evolution: from advertising to content

- Turn ads into content

The difference between content and advertising: the dilemma of advertising and the mechanism of consumer attention screening

- Make the content into an IP

From fragmented content to systematic construction, brand operation

- Monetize IP into products

Content moves the marketing department from a cost center to a profit center

03 The second path of content evolution: from product to content

- Attach content to the product

Why are humans animals of stories?

Story and short video script creation

There are 5 criteria and 5 types of brand storytelling

Integration of content + marketing communication of the product

- Create product experiences with content

Scenarios and experiences

Methods and formulas for creating product experiences

- Create new business models with content

Consumers don't just want a product, they want a solution to a problem.

Kotler Product Concept: Core Product, Form Product, Desired Product, Additional Product, Potential Product

Part 2—打造内容IP

01 5 types of brand IP and specific ways to create them

- Activity IP, character IP, work IP, cultural and creative IP, scene IP

02 4 steps to build brand IP

- User-oriented cultural values

- Individually encapsulated curing ceremony

- Duplicate nodes are going concerning

- Iterative improvement, diverse derivation

Part 3 - Content Platform Management

01 GAME methodology for content platform management

02 Analysis of gameplay on different platforms and representative cases

- Detailed explanation of platform attributes, user attributes, and field attributes such as Weibo, WeChat, Douyin, Kuaishou, Xiaohongshu, Zhihu, and Bilibili

03 The detonation of new media content

Part 4—Content-Driven Growth

01 The strategic significance of content to enterprises: content empowers growth and product monetization

02 Development of the content middle platform

03 Establishment of the content team

Click on the link below to register for the DPIS 2024 Summit