Feitian Moutai has a significant price reduction. Some dealers said that in the past month, the original box and bulk bottles of Feitian Moutai have fallen by about 150 yuan per bottle. At present, the wholesale price of Feitian Moutai has dropped to about 2,800 yuan/bottle, and the wholesale price of bulk bottles has dropped to about 2,500 yuan/bottle.
Retail prices in the market have decreased, but prices vary from channel to channel
According to the data, the wholesale reference price of 53 degrees/500ml Feitian Moutai fell again, from April 9 to 2500 yuan/bottle. According to the analysis of market participants, the decline may be related to online rumors. It is rumored that the transaction price of Feitian Moutai terminal bulk bottles has fallen to 2,550 yuan, falling to 2,600 yuan per bottle.
Reflections from wine merchants
Regarding the continuous decline in the wholesale price of Pufei, a wine distributor said that on the one hand, the continuous volume of Moutai, and on the other hand, the shrinking consumer demand in related industries have led to a decline in prices.
Another channel wine merchant said that the recent decline in the wholesale price of Pufei is related to the recent launch of 53% vol375ml Kweichow Moutai (Xunfeng) in Xunfeng Digital World, resulting in Pufei having a price every day in the market, and some wine merchants are currently waiting and seeing.
Moutai responded
On April 8, Moutai responded to the media that the planned volume of Xunfeng Liquor accounts for a small proportion of the annual volume of Moutai, which will not have an impact on the price system of Moutai, and the current sales of Moutai are good.
On April 9, the staff of Kweichow Moutai Securities Department said that the company would pay attention to the problems related to the terminal price of Feitian Moutai, and the terminal price was not the guide price stipulated by the company, and the official guide price of ordinary Feitian Moutai was 1499 yuan. In terms of terminal demand, the staff also said that at present, sales and delivery are normal.
The future trend of Feitian
For the future market situation of Pufei, channel merchants are slightly negative, some wine merchants said that this round of decline may fall below 2,500 yuan/bottle, the Dragon Boat Festival back to 2,600 yuan/bottle, and the National Day is about 2,650 yuan/bottle.
Some analysts said that Moutai's wholesale prices have declined in 2022 and after the holiday this year, including external demand and supply. The decline of more than 100 yuan is equivalent to 5%, which is not large, and the off-season is normal. At present, the proportion of sales in the circulation channels of Moutai dealers is not high, and the price spread of Pufei channels is still high. The company has the ability and method to balance the price relationship, so don't worry too much.