Ladies and gentlemen, I saw a news recently, which is really emotional!
Japanese automakers collectively announced their sales in March, and sales of Honda, Toyota, and Nissan, which are old Japanese cars, have all declined sharply.
On the other hand, our domestic cars are a different story, with sales rising and strong momentum.
What the hell happened to Japanese cars?
For a long time, Japanese cars have won the favor of many consumers for their stability, reliability, fuel efficiency and durability.
But now, with the sharp decline in sales, people can't help but ask: Japanese cars, are our consumers not loving you?
The Japanese media also conducted research on this, and finally came to the conclusion that consumption power has not fully recovered.
This sounds a bit reasonable, after all, the epidemic has only passed a year, the impact is still there, everyone's pockets are tight, and the big expense of buying a car naturally has to think twice.
But I would say that this is only a superficial reason.
At a deeper level, it is actually the rise of domestic cars, which has squeezed the market of Japanese cars.
Nowadays, domestic cars are no longer the impression of "cheap and not good" in the past, on the contrary, they have made great progress in quality, technology, design and other aspects.
Domestic new energy vehicle companies such as BYD, Changan, and Geely have not only soared in the domestic market, but also shined in overseas markets.
And even if it is a fuel car, in fact, there is no advantage, but it is preconceived, everyone tries to beautify it like touting the old United States, and the streets are full of foreign brand fuel vehicles. In fact, my tens of thousands of Chery cheap cars have been cheap for more than ten years, and the same worry-free and money-saving, and the cost of use could not be lower
In fact, Chinese consumers are now becoming more and more intelligent, and will no longer blindly pursue foreign brands, but will pay more attention to cost-effectiveness and practicality.
Therefore, the decline in sales of Japanese cars is not that everyone is not buying cars, but that they are beginning to embrace domestic cars.
This is a trend, but also an inevitability, after all, domestic cars are no longer a "spare tire", but the first choice of more and more consumers.
Of course, Japanese cars don't have to be discouraged. Just because your sales are down doesn't mean you've lost the market.
As long as you can keep up with the trend of the times, continue to innovate and improve, I believe you can still win back the hearts of consumers.
Finally, I would like to say that both Japanese and domestic cars should be consumer-centric and continuously improve the quality of products and services
As for us consumers, we should also consume rationally and choose the model that suits us
As Chinese, I hope that domestic cars will be refueled, high-quality and low-cost technological progress, durability and quality will be improved, and everyone will better embrace domestic cars by that time.