After the Spring Festival, the prices of major liquor brands have fallen. And Feitian Moutai, the leader of the liquor industry, has not been spared, from nearly 4,000 yuan a bottle at the peak in 2022 to less than 2,600 yuan a bottle in April this year, no wonder the dealer exclaimed: The sky is falling.
Feitian Moutai is the flagship product of Kweichow Moutai, with an official guide price of 1,499 yuan per bottle. At present, the terminal market price has fallen below 2,600 yuan a bottle, and the lowest is 2,450 yuan a bottle of Pinduoduo.
According to the results released by Kweichow Moutai, the company's total operating income last year was 150.56 billion yuan, and the profit reached 103.663 billion yuan. This profit margin is probably higher than that of any technology company.
Can you believe it? In the 50s, Moutai used to sell only 2 yuan 8 a bottle.
In the past 20 years since 2001, the ex-factory price of Feitian Moutai has undergone a total of eight rounds of increases, with an increase of more than 430%.
Some netizens expressed different views on this:
It's all dealers and specialty stores hype, let them entertain themselves!
The price of Moutai abroad is much lower than that in China, more than 1,000 bottles at the airport.
315 poured the Tinghua wine, no one dares to do this?
The cost of this wine is only 70 yuan, and it is all hyped in the name of state banquet wine.
Moutai has been endowed with too many financial attributes, which is abnormal in itself, coupled with the fact that young people are drinking less and less liquor, the corkage rate is getting lower and lower, and price reduction is inevitable.
Some people say that people who buy Moutai generally don't drink it, and people who drink Moutai generally don't buy it, and I'm afraid this is true. I remember that once, Zhao Benshan said in the show that when he first appeared on the CCTV Spring Festival Gala, he brought a box of Moutai to give away. But then I didn't find anyone to send it, that is, I didn't know who to send, so I drank all the bottles a day in the hotel. [covers face]
Kweichow Moutai is the A-share company with the highest market capitalization in China in 2023, with a total market capitalization of more than 2.2 trillion yuan. In the same year, the highest market value in the United States was Microsoft Corporation, at $3.16 trillion, and the largest company in Japan was Toyota, at about $320 billion. There are so many manufacturing and high-tech companies in China, even if Huawei and ByteDance are not listed, what about other companies?
What do you think about this?