In 2023, the global smartphone market will once again hit a new low in shipments.
According to IDC data, China's smartphone market will ship about 271 million units in 2023, a year-on-year decrease of 5.0%, and also the lowest shipment volume in nearly 10 years.
While actively seeking innovation and breakthroughs in order to revitalize the market, manufacturers have turned their attention to the folding screen mobile phone market.
In 2023, China's folding screen mobile phone market will ship about 7.007 million units, a year-on-year increase of 114.5%.
With the smartphone market saturated and the overall sales volume sluggish, the folding screen mobile phone market has become a sweet spot.
Thereupon.
A number of manufacturers have played the strategic layout of "straight screen + folding screen" dual flagships, in addition to Apple, even Samsung is not exempt from vulgarity.
According to the market share of China's folding screen mobile phone manufacturers in 2023 released by IDC, Huawei's market share reached 37.4%, OPPO 18.3%, Honor 17.7%, Samsung 11%, vivo 9.7%, and Xiaomi 4.6%.
With the development of folding technology, the iteration of core link technologies such as hinges and screens, problems such as "obvious creases" have been effectively solved, and the folding screen market is growing visibly with the naked eye.
But there is still one factor that restricts consumers' desire to buy a machine, and that is price.
In 2023, the average price of folding screen mobile phones released by many manufacturers will basically remain above 7,000 yuan, which is significantly higher than that of straight board flagship phones.
Samsung, which discovered this problem, began to move.
On January 30, 2024, TheElec reported that Samsung Display may adopt a new approach to making bezels for foldable OLED panels this year to reduce costs and pave the way for price reductions for folding phones.
In addition, another report said, "In order to further consolidate its market share in the foldable phone market and actively explore the Chinese market, Samsung plans to launch an entry-level Galaxy Z Fold6 folding screen phone this year." This is the first time that Samsung Electronics is considering developing an entry-level folding screen phone, but Samsung believes that there are many uncertainties in the business environment this year, and is worried that the launch of an entry-level folding screen phone will have a negative impact on Samsung Electronics' profitability. ”
From the two reports, it is not difficult to see that Samsung intends to open up the Chinese market through folding screen mobile phones below the "7000", but the consideration of profitability has become the only variable in the implementation of the plan.
Just when Samsung hesitated, the Chinese manufacturer moved.
2999 yuan!
That's right, you read that right!
That's the price!
On April 9, Nubia's first folding dual-screen mobile phone, Nubia Flip, was officially unveiled.
The Nubia Flip features a new waterdrop hinge and dual-track suspension design, as well as a high-strength space steel material that makes the phone thinner and more scarless.
When unfolded, the Nubia Flip is only 7.0mm thick, and it is also the thinnest domestic small folding phone on the market.
And after unfolding......
It has a 6.9-inch ultra-high-definition flexible large screen, supports 120Hz high refresh rate, 100% DCI-P3 color gamut, and 10bit color depth, side fingerprint, 1.43-inch 466*466 round outer screen, 4310mAh battery, 33W charging, front 16MP, rear 50MP+2MP......
The outer screen of Nubia Flip also supports convenient operations such as taking photos, listening to songs, and checking the weather, and various notification messages are displayed directly, and the external screen is translated by AI when traveling abroad.
When a small vinyl music box with full configuration and personality, small and unique charm is presented in front of you, I believe many people are excited;
When its starting price is only 2999 yuan, it has killed all the folding screens on the market in seconds;
That's it?
Not really!
When you add the official design of the Nubia Flip to the small fragrance handbag case, there is only one ......
There is no girl who can't catch up, and there is no daughter-in-law who can't coax well!
In addition, at the launch event on April 9, Nubia also launched a smartphone.
It is equipped with a 6nm domestic 5G chip, a 6.56-inch high-definition 120Hz screen, a standard 256GB storage space, a 108 million pixel main camera at the rear, a 1/1.67-inch outsole sensor for the main camera, and a built-in 5000mAh battery......
It's called, Nubian calf!
The starting price is only 799 yuan!
And that's not all!
Nubia not only pulled the price of folding screen mobile phones to less than 3,000 yuan, but also popularized AI to 100 yuan machines. The 799 Nubian Maverick not only has a configuration, material, and appearance that surpasses the same level, but also has full AI functions, especially in AI computational photography, which Nubia is good at.
AI无损变焦、AI闪电抓拍、AI超级夜景......
At present, the folding screen mobile phone in the Chinese market is still in a stage of increasing volume, and all industrial chain links have been opened, including the supply of parts.
In addition, as domestic manufacturers strengthen the innovation process of "differentiation" and "independence", the core technology of folding screen mobile phones has become mature.
In this case, three phenomena occur.
First, the technology of domestic superimposed screen mobile phones has been comprehensively upgraded.
Second, the domestic market has been further popularized.
3. Price ......
That's right, the third is price.
The industrial chain has kept up, the technology has improved, the market demand has increased, and the shipment volume has increased, and the cost has become lower.
But......
Who will break down the wall of this price?
That's right, now Nubia moves.
Nubia directly set the starting price of the small folding screen below 3000 yuan, and the "China tour" of Samsung's folding screen will inevitably be blocked.
There is no doubt that it has not yet had the courage to attack a Chinese manufacturer in the Chinese market whose product price is less than half of it.
In addition, with Nubia's redefinition of the price of folding screen mobile phones, the rest of the friends will have to weigh more in terms of price.
In recent years, Chinese manufacturers have actively innovated in smartphone technology, and a new situation of coordinated development of the industrial chain has also been formed.
But when it comes to product pricing, it's clear that Nubia is more aggressive than any other manufacturer.
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