Author: Johnson
来源：PR人（ID：PublicRelationship）和PRREN（ID：PRREN）
(a)
There is a big taboo in feng shui, that is, the door of the shop (residence) should not be facing the gate of the temple, and there is a saying that "the temple is poor in front of the temple, rich behind the temple, and the widow is on the left side of the temple and on the right side of the temple".
Apple's first store in Asia, the newest flagship store that opened in Shanghai on March 21, is located at 1699 Nanjing West Road, Jing'an District, Shanghai, in the core area of Jing'an District, but it is also right opposite the famous Jing'an Temple
Overlook: The curved glass main entrance of Apple's new store is almost neatly facing the gate of Jing'an Temple
An upstairs view of the Apple store in Jing'an Temple——
The angle of the main entrance of the Apple store -
The angle of looking at Jing'an Temple opposite the Apple Store -
And, the angle of looking at Jing'an Temple opposite in the Apple store-
Undoubtedly, the main entrance of the Apple store is facing the main entrance of Jing'an Temple, which is a taboo for feng shui site selection
(b)
We often say that brand success is sometimes a kind of "metaphysics". Therefore, while discussing brand marketing, let's talk about "Apple's metaphysics" today, which is not "not doing business", hehe
So, let's move on to Apple's response to the first store in Asia
The design of Apple's first store in Asia was designed by Foster + Partners, an internationally renowned British architectural design and engineering firm founded in 1967 by Sir Norman Foster, whose work spans the globe, including many iconic buildings, including Apple's headquarters in Cupertino, California—— 。
In addition to the beautiful design style, the atmosphere and the obvious style of the top firm, the world-class architectural firm must also be able to deal with the relationship between "architecture and environment", "architecture and local culture and folk customs".
Obviously, "Feng Shui" is a typical culture and folklore of Chinese, although there is indeed no Internet to find some design considerations of Foster Office about the first store in Asia in Feng Shui, but with the understanding of the top studio, the design of Apple's first store in Asia should still have Feng Shui considerations?! 。
So, since it is taboo that the store door is facing the temple gate, how should this feng shui bureau be broken?
(c)
After all, it's not a professional feng shui architecture vertical media, so you don't have to talk too professionally (too professional... So, let's quote "ChatGPT's" answer directly, as follows-
1. Design barriers: The sunken plaza outside the Apple store, as well as the road that continues to extend, are obviously not allowed;
2. Use a feng shui mirror, which is obviously not allowed by Apple's aesthetics;
3. The direction of changing the door is also unrealistic;
But—
4. Use large windows or transparent materials to increase sunlight and ventilation. Obviously, this one is well implemented—— 。
Those who have been to the "No. 1 store in Asia" know the doors and windows formed by this oversized curved glass.
5. It's also OK to use bright colors and warm colors.
Of course, Apple's other stores are also in this simple, bright, wood + metal + white style.
(iv)
It's not over, because I learned a feng shui saying that if the gate is facing the temple gate, feng shui can do a taiji diagram design on the building facing the temple, which can effectively solve the situation of "feng shui is unfavorable".
So, I asked ChatGpt as follows-
So, let's take a look at another design of the first store in Asia -
Yes, it's the big dome!
So, is it "Tai Chi"?
"Tai Chi", shouldn't it be like this?——
But —— 。
This is not really Tai Chi.
I found a quote about "Tai Chi—— 。
Ancient Chinese thinkers believed that Tai Chi generally refers to the most primitive state of order in the universe, which appeared after the chaotic period (Wuji) when yin and yang were not separated, and then formed the origin of all things (the universe) - Chaotian Taiji. The "Tai Chi Yin and Yang Diagram" (also known as the "Tai Chi Liangyi Diagram") is often mistaken for the "Tai Chi Diagram". "Tai Chi" comes from Wuji, which is a chaotic state before the dichotomy of yin and yang, and there is no clear distinction between yin and yang.
In other words, "Tai Chi" comes from Wuji, and there is no distinction between yin and yang.
That is to say-
The circle is the essence of "Tai Chi", and the round shape is "Tai Chi"!
Therefore, the first store in Asia designed this dome that can represent "Tai Chi" in the most conspicuous place, which effectively counteracts the negative energy brought by the main entrance of the temple.
Of course, the first store in Asia also has an effective countervailing of the unfavorable feng shui brought by the main entrance of the temple in other places, so I won't repeat it in terms of space
After all, we are still a serious marketing business self-media.
Absolutely—— 。
What I think may not be what the design masters of "Foster & Associates" think, but if they don't think of this, isn't my series of "far-fetched" effective solutions to Apple's "crisis public relations" on "feng shui"?
I have to ask them for money!