Shanghai, April 9, 2024 – Range Rover has pioneered the luxury all-terrain SUV market since its birth, bringing Seiko luxury to each generation of models, achieving the ultimate example of luxury and off-road prowess. Guided by Jaguar Land Rover's "rebranding" strategy, the Range Rover brand has entered a new phase of interpreting the brand's dedication to luxury through better product and service experiences, and its SV models have also been upgraded, continuing to lead the luxury style and exclusive experience.
Victory is a model, reinventing the luxury imagination
In 1970, the original Range Rover became synonymous with luxury, off-roading and performance, and was hailed as "the par excellence of industrial design", becoming the first passenger car on display at the Louvre Museum in France. Over the course of more than 50 years, Range Rover has evolved from a single model to a unique family of brands. Today, under the "rebranding" strategy, the Range Rover brand continues to strengthen its unique luxury positioning, bringing customers a more refined selection of products and integrating exclusive services into their lives.
The original Range Rover became synonymous with luxury, off-roading and performance
Under the concept of neo-modern luxury, the Range Rover brand continues to subvert people's imagination of luxury all-terrain SUVs. Jaguar Land Rover's Haute Couture Centre, the SV Division, provides a complete personalisation solution for the Range Rover brand to create one-of-a-kind SV models. As early as 1957, Land Rover set up a department focusing on car modification, and in 2014, it began to launch SVA, SVR, and SVX models. All Range Rover SV models are built by experienced craftsmen from the SV department, who help customers customise their own car from the inside out.
All Range Rover SV models are built by experienced craftsmen from the SV department
A masterpiece that arrives in a new realm of luxury
A masterpiece of exclusive luxury and craftsmanship. The Range Rover brand has upgraded the SV model, launched the all-new Range Rover SV at the Guangzhou Auto Show last year, and innovatively introduced the 3.0 SV Prestige Genesis Extended Edition and the 3.0 SV Prestige Genesis Extended Edition (4-seater) to provide customers with more diversified choices.
The all-new Range Rover SV
Meticulously crafted by designers and engineers, the all-new Range Rover SV combines high-end luxury with personalisation to elevate craftsmanship, quality and sensory experience to new heights. The new car offers two design themes, SV Luxury and SV Flash, which can be customised in body details such as the wordmark, grille and roof, so that customers can have a Range Rover SV that truly meets their personality and expectations. The car also features exclusive SV four-seater signature features, including a power-folding club table, a Dartington crystal cup with SV logo in the premium cooler, and a 13.1-inch screen rear entertainment system for greater comfort and convenience than ever before. In addition, the vehicle is available in 400 and 615 hp power tuning to meet the needs of different customers.
Range Rover Sport SV Edition One Limited Edition is coming soon
Ingenuity, the achievement of the world's work, with luxury, interpretation of the life of the world. On 12 April, the Range Rover brand will host a Range Rover Night at the Beijing Guardian Arts Centre, marking the launch of the new global brand experience platform "Range Rover Realm" in China. The Range Rover Sport SV Edition One Limited Edition, the performance flagship of the new modern luxury, will also be officially launched, which, together with the all-new Range Rover SV, will bring customers a new modern luxury experience that exceeds expectations with continuous performance, timeless design, personalisation and more.