A wide variety of spring-limited goods, mouth-watering seasonal menus, and crowded spots to enjoy the flowers...... Spring is in full bloom, and people are stepping out of their homes to feel the spring atmosphere. The "Spring Economy", which took over the "New Year's Flavor Economy", ignited all walks of life and showed vigorous vitality. "The 'spring economy' brought about by the rhythm of time in nature reflects people's pursuit of a better life. Industry insiders said that the current "spring economy" is hot, and it is necessary to seize this outlet, give full play to its role in promoting consumption and expanding domestic demand, and deeply explore the "spring economy +", so as to retain the "appearance" of spring and turn it into the output value of related industries.
"Bite Spring" food is popular
Asparagus, pea tips, spring shoots...... Fresh and crisp seasonal spring vegetables have been launched one after another, adding more spring flavors to consumers' tables. During the Qingming holiday, diners' enthusiasm for "biting spring" is particularly high, and "eating spring vegetables" is scheduled early.
"Eat whatever you want. Recently, in a supermarket in Chaoyang District, Beijing, Aunt Wang, who was shopping, put a variety of spring vegetables such as spring bamboo shoots, toons, and broad beans into the shopping basket while talking, "Our older generation pays attention to 'eating at the right time'. "Recently, the sales of spring vegetable products in major supermarkets have been rising. According to the relevant person in charge of Yonghui Supermarket, with the popularization of the concept of spring vegetables, since March, the sales of spring vegetables in Yonghui Supermarket have risen strongly, and the sales of a variety of products have increased by nearly 150% year-on-year, such as broad beans increased by 130% year-on-year, spring bamboo shoots increased by nearly 150% year-on-year, and thunder bamboo shoots increased by more than 180% year-on-year.
In addition to offline supermarkets, spring vegetables have also attracted attention on the Internet recently, and many online grocery shopping platforms have launched "spring vegetable zones". "Today, I accidentally saw that there is a spring vegetable section on the online grocery shopping platform, which has a lot of seasonal vegetables, some of which are relatively rare in the north, so I bought them and tried them. Eating spring vegetables in spring feels very ritualistic. Ms. Dong, who lives in Beijing, shared her experience of buying spring vegetables online.
According to data from the Meituan platform, in the first two days of the Qingming holiday, the number of searches related to seasonal vegetables in spring increased by 40% year-on-year, and "eating spring" is popular in major cities. Offline, spring vegetables have also become a hot-selling product in major farmers' markets and supermarkets, and some merchants put spring vegetables in a prominent position to attract customers to buy.
Spring vegetables are delicious but most of them are difficult to transport and preserve, and cold chain logistics and transportation are busy all over the country. According to the data of Yunmanman's cold transportation, among many umami flavors, the transportation volume of pea seedlings, camellia and snails increased most significantly, of which the transportation volume of camellia and snails was nearly 2 times that of the same period last year, and the transportation volume of pea seedlings reached 8 times that of the same period. In addition, the transportation volume of spring bamboo shoots and toons, which are more common, increased by more than 60% year-on-year, and among seasonal fruits, the transportation volume of blueberries increased the most compared with last year, reaching 2 times.
"Spring flavor" is also quite popular, and time-honored restaurants, local specialty restaurants, and new-style tea shops have also ushered in the peak of small and long holidays. According to the relevant person in charge of Tea Baidao, the company selects seasonal fruits and launches new spring products; the relevant person in charge of Mixue Bingcheng revealed that in terms of products, there has been a new matcha flavor and crispy sundae, and there may be new ones; According to Douyin life service data, from March 25 to April 1, the sales volume of group purchase products related to crayfish restaurants on the platform increased by 13 times year-on-year, and the sales volume of outdoor barbecue-related goods increased by more than 11 times year-on-year.
Zhong Kai, director of the Kexin Food and Health Information Exchange Center, said that in the past, food was scarce, but from winter to spring, everything grows, and plants germinate, bringing many natural ingredients to people, and such a food tradition has been formed over time. "Eating spring vegetables in spring is also a sense of ritual, which entrusts emotion and fun in it. ”
"With the deepening of the Chinese people's understanding of traditional food culture, spring vegetables have received wider attention under the blessing of the Internet of Things and the development of cold chain technology. Zhu Danpeng, an analyst of China's food industry, said that the popularity of spring vegetables not only reflects the inheritance of traditional culture, but also a manifestation of economic recovery, and also entrusts people's yearning for a better and healthy lifestyle.
"Spring Economy +" is hot
It can be seen that the spring economy is not just a simple flower appreciation and spring vegetable tasting, but has been extended to many fields, such as "spring economy + cultural tourism", "spring economy + consumption" and "spring economy + countryside" have become boosters for the development of multiple industries.
Spring is in full bloom, and it's a good time for camping. Find suitable camping locations, learn camping skills, and buy fancy camping equipment and ingredients...... The popularity of camping has not diminished, and it has become a trend that cannot be ignored at present. "Spring has been taken over by tents and picnic mats" "Camping and barbecues are more compatible"...... Netizens left messages on social platforms. At the same time, the sales of barbecue ingredients and barbecue tools in some stores have also increased.
"Most people have electric hot pots at home, but they don't prepare charcoal grills, barbecue tongs, bamboo skewers and iron skewers. Some people will buy it online, and some people will take advantage of the time to buy the barbecue ingredients directly with the whole set, which is more convenient. According to the person in charge of the hot pot ingredient shop, etc., the store has launched a disposable barbecue charcoal box with a grill net, which can be used for 4-6 people to barbecue for 2 hours, which is very suitable for camping, easy to carry, and can be thrown directly into the trash can after the barbecue, which is very popular recently.
In addition to camping tours, rural tours in the suburbs have also become a popular choice for people to go out. According to the data of the tourism platform, since March, the search popularity of "outing" and "flower appreciation" has increased by more than 460% month-on-month, the number of ticket bookings for scenic spots for flower-viewing tours during the Qingming holiday has increased by more than 6 times year-on-year, and the number of domestic self-driving car rental bookings has increased by 240% year-on-year. Many districts and counties have seized the opportunity to develop characteristic agriculture according to local conditions, and driven villagers to increase their income and become rich through the integrated development model of agriculture and tourism such as flower appreciation and picking, eco-tourism, etc.
Recently, in a farm in Maoshan Tourist Resort, Jintan District, Changzhou City, Jiangsu Province, tourists wielded small hoes and nail rakes, and were busy in the bamboo forest and grassland. The farm is characterized by farming culture and provides tourists with one-stop services such as sightseeing, picking, cycling, and fishing. Paulownia Village International Eco-Agricultural Tourism Demonstration Zone, Lin Shi Street, Fuling District, Chongqing City, has launched a series of special youth groups for tourists to taste for free, such as mustard green group, spicy strip youth group, spicy chicken youth group, and ...... Ms. Mei, a tourist, was eating mustard and exclaimed, "This mix and match taste is amazing."
Public culture and tourism activities to benefit the people have also been introduced. Many places have added special lines for outings and flower viewing to enrich the holiday travel experience. Zhejiang deepens the "100 counties and 1000 bowls" food promotion activities, and the catering market is "spring on the tip of the tongue". Kaifeng, Luoyang and other cities in Henan Province combined with their own realities, expanded public space, convenient for tourists to park, and Luoyang tourism consumption bookings increased by about 50% year-on-year during the Peony Cultural Festival. Guizhou, Ningxia and other places have appropriately extended the tour time of scenic spots, increased flexible supply, night tour project experience, etc.
Industry insiders said that the hot "spring economy" and the surging consumer market are a vivid interpretation of China's continuous economic improvement and people's happiness. To improve the background color and quality of the "spring economy", it is also necessary to explore the "spring economy +" from a richer and more diverse consumption scene, deeply integrate the spring tour with local traditional culture and folk customs, and extend the consumption chain and consumption heat of the spring tour through the linkage of scenic spots, the innovation of scenes, and the enrichment of categories. At the same time, we should pay attention to taking the road of differentiation and characteristics according to local conditions, enhance competitive advantages, avoid homogenization, and promote the "spring economy" to beautify the countryside, develop industries, and enrich villagers, so as to become a "beautiful economy" that continues to bloom with brilliant brilliance.
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![Step into a spring oil painting[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)