With the recovery of the auto market in March, Changan Automobile has achieved good sales performance in the first three months of 2024. According to the latest data, from January to March, the total sales of Changan Automobile reached 692,100 units, an increase of 13.87% year-on-year. This growth not only demonstrates Changan Automobile's strong market competitiveness, but also reflects the market's recognition of Changan Automobile's brand and products.
In terms of its own brands, Changan Automobile also performed well. From January to March, the sales volume of independent brands reached 588,800 units, an increase of 13.57% year-on-year. This achievement is inseparable from Changan Automobile's continuous investment in independent R&D and innovation over the years. Continuously improve the product strength and brand image of independent brands, so as to win the trust and love of consumers.
It is worth mentioning that autonomous passenger cars also achieved good results in this quarter. Sales reached 437,300 units, an increase of 10.43% year-on-year. This growth is due to Changan Automobile's continuously optimized product matrix and precise market positioning, Changan Automobile closely follows the market trend and launches a variety of passenger car products that meet the needs of consumers to meet the needs of different consumers.
In terms of overseas markets, Changan Automobile has also made significant breakthroughs. From January to March, the overseas sales of independent brands reached 108,900 units, an increase of 80.10% year-on-year. The achievement of this achievement indicates that Changan Automobile is actively expanding overseas markets and continuously improving its influence and competitiveness in the international market.
It is reported that in 2024, Changan Automobile will introduce more than 7 new energy products such as AVATR 11, Lumin and CD701 in the Southeast Asian market, and complete the construction of more than 530 channel contact points, and in the European market, it will successively introduce more than 5 new energy products such as AVATR 11, Deep Blue S7 and C327, and accelerate its entry into blank markets such as Australia, New Zealand, South Africa and Israel.
In the field of new energy vehicles, Changan Automobile has also shown strong strength. In March, the sales volume of self-owned brand new energy vehicles reached 52,999 units, an increase of 47.49% year-on-year. The cumulative sales from January to March reached 128,800 units, an increase of 52.36% year-on-year. This growth is due to Changan Automobile's active response to the national new energy vehicle policy and the launch of a variety of high-quality new energy vehicle products.
In fact, Changan Automobile's sales of new energy in March are more noteworthy. According to a report from the China Passenger Car Association, in addition to BYD and Tesla, which were far ahead of other car companies, Changan Automobile's own brand new energy vehicles ranked third with 52,999 units.
This figure not only reflects the high recognition of consumers' new energy products of Changan Automobile, but also highlights Changan's efforts in technology research and development, product innovation and market promotion, which is also the result of Changan Automobile's long-term insistence on technological innovation, product upgrading and market promotion.
At present, Changan Automobile's new energy product line is becoming more and more abundant, covering a variety of power forms such as pure electric, plug-in hybrid, and extended-range hybrid, to meet the needs of different consumers. And through Changan Qiyuan, Deep Blue Automobile, AVATAR, as well as LUMIN, Changan iDD and other products to expand the sales base.
From the perspective of specific new energy brands, Changan Qiyuan, as an emerging independent brand, delivered 32,397 units in just three months, demonstrating strong market competitiveness. Deep Blue delivered a total of 40,084 units from January to March, while AVATR also achieved good reputation and sales performance in the market, with 14,532 units delivered from January to March.
It is worth mentioning that since the establishment of the Changan Qiyuan brand, the cumulative sales have exceeded 70,000 vehicles, and this milestone breakthrough has undoubtedly laid a solid foundation for the future development of Changan Qiyuan. Looking back at the beginning of March, Changan Qiyuan A07 True Fragrance Edition completed the listing, and launched a total of 3 models, whose price range is locked between 135,900-159,900 yuan, this price strategy not only considers the purchasing power of consumers, but also ensures the competitiveness of the product.
On March 18th, the dark blue G318 was officially unveiled, using a load-bearing chassis and a hard-core SUV style design, which will be equipped with a new Blue Whale extended-range power system, providing single-motor and dual-motor four-wheel drive versions, benchmarking the tank 400Hi4-T, Equation Leopard 5 and other autonomous hard-core SUVs. The pre-sale price of the new model is expected to be announced at the Beijing Motor Show, and deliveries will begin in May.
In the past March, the AVATR brand delivered a total of 5,016 vehicles, which doubled year-on-year. It is worth mentioning that the large orders for AVATR 12 have exceeded 40,000 units, and the cumulative delivery has exceeded 10,000 units. In addition, the 2024 AVATR 12 has officially completed its launch, with a price range of 265,800-400,800 yuan, once again lowering the threshold for car purchase.
In addition to the outstanding performance of its own brands and new energy vehicles, Changan Automobile's subsidiaries and associates have also achieved stable sales performance. From January to March, Changan Kaicheng sold 63,348 units, Changan Ford sold 55,603 units, and Changan Mazda sold 19,296 units.
In general, Changan Automobile has achieved very outstanding sales performance from January to March, which is not only an affirmation of Changan Automobile's past efforts, but also lays a solid foundation for future development. It is believed that with the continuous efforts and innovation of Changan Automobile, its performance in the domestic and foreign markets, fuel vehicles and new energy vehicles will be even better.