On April 8th, Yue Jianxiong, vice president of iQIYI and general manager of iQIYI's literature division, announced in the circle of friends that due to personal reasons, "I will leave iQIYI from now on", but he did not further disclose the next progress and arrangements of his personal and iQIYI's literary business.
Yue Jianxiong wrote in the circle of friends that in iQiyi for more than five years, he has witnessed its rapid development after listing, and has also experienced personal career joy, anxiety, transformation and frustration, as well as the perception and growth of people after middle age. iQIYI has "crossed the Ten Thousand Mountains in a light boat", and drove into the fast lane, but he got off halfway, although the paths of life are different, but will always leave gratitude and blessings to this platform.
According to public information, Yue Jianxiong joined Sohu at the end of 2003 and successively served as the director of the wireless business, the deputy general manager of the wireless business department, and later the general manager of the Sohu Mobile New Media Center and the general manager of the Sohu news client. Single-handedly created the industry's leading Sohu news client at that time. According to the data disclosed by Sohu, as of January 2014, the installed base of the Sohu news client reached 200 million, and the number of active users exceeded 70 million;
Later, he left Sohu and independently founded e-escort, a mobile medical company, in January 2015, and joined Phoenix New Media in July 2016 as Vice President of Phoenix and General Manager of Phoenix News Client.
In December 2018, iQIYI announced that Yue Jianxiong, the former vice president of Phoenix.com, had officially joined iQIYI and would be mainly responsible for short video-related businesses in the future. Joining iQIYI this time, Yue Jianxiong will serve as vice president and report to CTO Liu Wenfeng. This move is because iQiyi CEO Gong Yu believes that the short video business will only get more resource support if it is placed in the CTO system.
In 2019, Yue Jianxiong's editor-in-chief "I Am Not a Product Manager: User Growth under the Mobile Internet Business Model" was published by the Electronic Industry Press, which once topped the best-selling list of JD Books.
Yue Jianxiong said that he was grateful to the times for meeting the golden 20 years of China's Internet in his youth. Among them, during his work at iQIYI, he led the team to do iQIYI Express Edition, iQIYI Account, Huangbei (360-degree horizontal to vertical short video), iQIYI Literature, AIGC novels to short dramas and other businesses.
He also thanked Gong Yu (TIM), founder and CEO of iQIYI, Yang Xianghua (Yang Gong), president of iQIYI's film and overseas business group, Liu Wenfeng, CTO of iQIYI and president of infrastructure and intelligent content distribution business group (IIG), Wang Xiaohui, chief content officer of iQIYI and president of PCG, and the writers, creators and team friends he made during his literary time on iQIYI.
In the end, Yue Jianxiong said that the torrent of the times is surging and slapping on everyone mercilessly and ferociously. A generation will eventually grow old, but there will always be people who are young. The flowers are gradually charming to the eye. "Whatever you choose to do, just love me. ”
The following is the full text of Yue Jianxiong's circle of friends "resignation":
Last day, due to my personal ability to lead the literary business to have a better development, I will leave iQiyi from tomorrow.
Looking back on the past five years, I have witnessed the rapid development of iQiyi after its listing, the contraction and low tide of mask + Chinese general, and the high-quality growth after recovery, and I have also experienced the joy, anxiety, transformation and frustration of my own career, as well as the perception and growth of people after middle age. Just like the company's 2023 annual financial report released not long ago: members, revenue, profit and cash flow have all increased historically, and the quality of content and brand influence have been continuously improved. Yes, iQIYI has been on the fast track, but I got off the car halfway, although the direction of life is different, but I will always leave my gratitude and blessings to this platform.
Thanks to the times, I am glad to have met the golden 20 years of China's Internet in my youth. As long as you are in it, no matter your background, education, fat, thin, beautiful or ugly, you will have the opportunity to get the dividends brought to us by the times. It was a time of heroes, and you had the opportunity to meet the richest man in person at a small café around the street or give you an offer to fly with you. If you have passion and ideas, you may have the opportunity to get a sum of money after a spit speech to an investment boss to start a business and realize your dreams. Even if you miss a train in between, there's always the next one to take you away. I love tossing, all the way from Xiamen to Guangzhou, and from Guangzhou to Beijing, from Sohu to entrepreneurship E escort, and after the failure of entrepreneurship to Phoenix, and then from Phoenix.com to iQiyi, all the way bumpy and displaced, happy in it.
Thanks to TIM (Gong Yu), low-key and humble, sincere and inclusive, encouraging innovation, and quiet kindness, giving me opportunities and patience again and again, and giving me the opportunity to transform from product to content. In terms of business, I have successively tossed iQIYI Express Edition, iQIYI Account, Huangbei (360-degree horizontal to vertical short video), iQIYI Literature, AIGC Novel to Short Play, which gave me the opportunity to understand the strategies of the film and television industry and various business lines of the platform from different perspectives of products and content, and also gave me the opportunity to meet the best writers, screenwriters, directors, actors, and producers in China. After the transformation into content, he explored the new literature of the Northeast, and had works with unique temperaments such as "Mother's South Hotel", "Dead Water Rushing", and "Cuckoo Bird"; tried new martial arts, and also had new martial arts novels such as "One Gone", "When the Clouds Rise", and "The Revenge of the Homeless"; and occasionally "Reborn Monsters" anime works to IP, realizing the "zero breakthrough" of IP originality, and abandoning the "big IP" superstition of "people are stupid and have a lot of money", but it is still very far from the goal of recreating a "Jinjiang".
Thanks to Yang Gong (Yang Xianghua), who introduced me to iQiyi, silently supported me in my work and business, taught me how to see the essence of business, and looked at problems objectively and unbiasedly, so that I could have a deeper understanding of the relationship between data and business, integrate knowledge and action, and speak with results.
Thanks to Wenfeng (Liu Wenfeng), sincere and gentle, three words to the essence of the problem, I transferred from IIG to PGC and let me stay in the IIGStaff group, which is a place where you can joke and tell gossip and truth. With your silent support, the old speed version I am responsible for has also experienced a short-term highlight growth from more than 2 million to nearly 14 million in 10 months, and has given understanding and responsibility when the business encounters challenges and difficulties.
Thank you to Xiaohui Wang, I have had the privilege of witnessing your wisdom and vision at PCG. I understand that the capital of the long video platform is not the only barrier to industry competition, and the more important thing behind it is the continuous accumulation of talents, the control of industry resources, the scientific content review and management mechanism, and the establishment of a business intelligence system. Your passionate words and speeches, humanistic nostalgia, the only more important than the first, the dialogue with the times, the aesthetic elevation of an inch, the artistic requirements of thinking one step forward. These profound insights made me understand why iQIYI dramas are unique, and it is these seemingly inconspicuous, but actually crucial factors.
Thanks to the writers, Wang Acheng, Bai Xu, Ding Jia, Yelai, Bai Fan, Qingshan, Li Shijiang, Zhang Yi, Tianai, Li Stan... Thank you for your trust in our editors and platform, and for entrusting your work to us, whether or not you have the opportunity to adapt it into film and television, your talent in your work will be remembered by this era. Thank you to the company's various studios and producers, I admire you for your unique vision, dare to innovate and create, dare to give new authors opportunities, and let the green tree of iQIYI literature spread branches and bear some fruits.
There are so many people to thank, especially the friends I have worked with, I won't thank them one by one. I am fortunate to be a colleague here with some of the most talented people in China's contemporary film and IT industry. I will remember that at the weekly meeting, Tim said that XX you don't need to introduce today, you have "Son-in-law", you have "Youth with You", you have "The World", you have "Hurricane", you have "Canglan Decision", you have "Lotus Building"...
The peach and plum do not speak, the next is its own, and a good work is better than the most gorgeous PPT.
I also thought about leaving quietly and blessing silently. I know that if I leave iQIYI, the light and respect given to me by the platform will also disappear. I don't know what kind of mud it will be to walk the road in the distance. In the end, before I decided to leave, I would like to say hello to my friends, colleagues, and partners who have always cared for and supported me. Although this experience is not brilliant, the course of life is not to gain anything, but to meet you in Pingshui, pass by or hug or say goodbye.
The torrent of the times is surging, mercilessly and ferociously slapping on everyone. It is difficult to have the opportunity to make platform products in China, and the experience and ability accumulated in the past may soon become obsolete. ushered in the best era of content creators, and in recent years, I have seen the most profitable people in the Internet industry are content creators: the head anchor of the short video platform, the UP master, the head actor, director, screenwriter, writer of the long video platform, the head producer of short dramas, the streamer, etc.
A generation will eventually grow old, but there will always be people who are young. This is not ushering in the new wave of AIGC of the fourth industrial revolution, ChatGPT, smart trams, short dramas, mobile medicine, going overseas... The flowers are gradually charming to the eye. No matter what you choose to do in the end, as long as you love me, you will run for it.
Say goodbye, a journey through the landscape, thanksgiving and encounter, don't remember the past, don't fear the future, there will be a period in the future!