At the end of March, the JD Insurance and Auto Insurance "Tide Car Carnival" hosted by JD Bao, an insurance brokerage platform under JD Group, and cooperated with JD Automobile, was successfully held in Chaoyang Heshenghui, Beijing. The three-day car-themed trendy play activity not only unveiled the trendy cars and wonderful performances, but also organized a trunk market activity that is widely loved by consumers in an innovative form of using the trunk of the car as a booth, attracting dozens of car owners to participate in the stalls, and tens of thousands of consumers came to the scene to interact enthusiastically. In addition, there are also rich and personalized interactive games at the event site, which made many consumers shout "enjoyable", "Spring flowers are blooming, and it is very happy to go out for a walk with your family." It's the first time I've been involved in an event like this, and it feels very new!"
The "Tide Car Carnival" activity is the first offline car owner interactive activity organized by JD Insurance, mainly inviting JD Insurance car insurance users to serve as market stall owners, hoping to shorten the distance between the platform and users through diversified and interesting exchange activities, combined with games and interactions in the activity, to bring consumers gold bars, JD car maintenance cards, consumption vouchers and other benefits, to create a colorful, professional and reliable fun car life atmosphere.
Creatively set up four theme areas, shopping + games to make this spring more colorful!
The "Tide Car Carnival" event of JD Auto Insurance has set up four major areas, including the event exhibition area, the car market, the center stage and the brand area. Consumers can visit the top trendy cars on the spot, play cultural and creative, catering, games and other special markets, and complete all the card tasks to get exquisite gifts. At the same time, the brands cooperated by JD Automobile, such as Jihu Automobile and Leap, also joined the event to help users check in on the spot, bringing sincere car purchase benefits. "Participating in this event, I learned that you can also buy car insurance on JD.com, and you can compare prices with one click, the process is simple, the price is transparent, and it will be convenient to buy car insurance here in the future. Mr. Chen (pseudonym), the winning customer, said.
At the special market, car stall owners enthusiastically shared their personal treasures, including bracelets, tea sets, car models, desserts, freshly ground coffee and other delicacies. Ms. Wang (pseudonym), a stall owner born in the 90s, said, "This kind of activity is very interesting, you can share what you like, and I meet many like-minded people, and I like this atmosphere very much." "The stall owners' love of life and pursuit of freedom also made the whole event even cooler.
"Set up a stall" to show the attitude of life, JD Bao moped insurance users enjoy the cool life
The event gathered car owners from all walks of life, and the cool car scene became a "booth", carrying the car owners' love of things and the desire to share good things. Ms. Yuechuan, a graduate of Peking University, is a mother of a 5-year-old child and is currently engaged in the market industry full-time. "Due to the short absence of a baby from the workplace and the impact of the environment, the job search was not as smooth as expected. So, a tablecloth and three trays started my stall journey, and I earned 8,000 yuan in four days for the first time, which gave me a lot of confidence. Now, Ms. Yuechuan has gradually changed from a market stall owner to a market organizer based on her relevant work experience in the market, and her current income can reach 50,000 yuan per month.
It is understood that "stalls" have become one of the important ways for them to relax and relax, and most of the stall owners combine their hobbies to present their "collections" and related peripherals in the form of stalls and share them with everyone. When JD Bao launched the invitation to this Chao Car Carnival, everyone with similar interests gathered in this spring.
On the last day of the event, the "Turtle Turtle Ulala" booth was particularly lively, with four "rotating stall owners" gathering at their shared booth to present a free and comfortable romantic life. It is understood that they have engineers from major Internet companies, as well as elites from the financial industry, because they are keen on self-driving and like to taste coffee, like a free and easy lifestyle, and get together, agree to make specialty coffee together, and take turns to run coffee stalls in the form of trunk stalls.
According to the manager, "We are very keen on self-driving as a mode of travel. In order to make our travel safer, when I buy car insurance, I will buy it through JD Insurance, which is very reliable, very reassuring, and very cheap. “
It is understood that JD Insurance has joined hands with more than 10 selected insurance companies such as PICC Property Insurance, Ping An Property Insurance, Pacific Property Insurance, and Dadi Property Insurance to provide car owners with car insurance services such as one-click car binding, multiple quotations, and online insurance.
Today, smart life, automobiles are becoming more and more important to people's lives, and at the same time, they are becoming more and more diversified. Under the premise of customer-centricity, JD Auto Insurance provides users with cheap and reliable car insurance services to protect the daily travel of car owners. At the same time, in the future, JD Insurance will continue to strengthen the online and offline linkage services for auto insurance users, and continuously optimize the service ecology under the empowerment of the JD platform to meet the growing diversified needs of car owners.