Chinanews.com, Beijing, April 9 (Liu Yue) Some time ago, the hot search on Weibo was slaughtered by actor Hao Lei.
"Hao Lei is crazy", "Hao Lei is the producer of "Hard to Coax", "Hao Lei said that Ji Lingchen is not strong enough", ...... In a popular acting variety show a few days ago, the mentor Hao Lei was called "the audience's mouth", and her spicy and sharp comments made netizens addicted.
Okay, this is stinging, scareless, scarening.
Hao Lei "criticized" Zhu Zixiao. Screenshot of the show
Sharp Mentor vs. "Chicken Claw Crazy Male"
The turmoil was born in the second season of "Infinite Transcendence Class", a show where the tutor was troubled and the audience was also worried.
In the show, student Zhu Zixiao was included in the third echelon because of his "lack of market appeal" - after all, from "Shangguan Ruiqian" to "Shanglink", Zhu Zixiao, who focuses on live broadcasting, has not filmed for five or six years.
Zhu Zixiao eating chicken feet. Screenshot of Douyin
Netizens only have two impressions of him: the playboy in "Let's Watch the Meteor Shower", and the "chicken feet madman" who eats chicken feet for more than ten hours in the live broadcast. And Zhu Zixiao, who calls himself a "38-year-old actor with feet and necks", hopes to regain his identity as an actor with the help of this variety show. Therefore, after the rating results came out, Zhu Zixiao showed a bitter face, and admitted frankly that he had not filmed for a long time, and under the pressure of housing and car loans, he had to bow his head to life to make money, "I want to live, where can I make this money?"
This reason did not convince the mentor Hao Lei. Hao Lei took Zhang Songwen as an example, "He hasn't had any house, and he hasn't gone to the live broadcast." I've had a whole year without a job, what's going on?"
"I saw a comment saying that (Zhu Zixiao) is making almost all the money from live broadcasting, and he is coming back to be an actor?" Hao Lei's expression was serious: "I don't like this very much, we really don't come back so well as actors." ”
Zhu Zixiao retorted: "Why do you stipulate that I must only be able to broadcast live or film?"
Zhu Zixiao defended the live broadcast with goods. Screenshot of the show
This discussion about dreams and bread spread from the show to the Internet - Hao Lei was scolded for being the first in the hot search. #郝蕾痛批朱梓骁#的词条里, netizens criticized Hao Lei. The 280 million readers, most of which are criticisms of Hao Lei's "why not eat minced meat".
"How many losers must give up their lives and give up themselves for art to come up with a Zhang Songwen?"
"I can't even repay the loan, what's the use of clearing the high? There is no shame in making money!"
"If you don't have a backache when you stand and talk, don't you have to live?"
The entry "Hao Lei criticized Zhu Zixiao" topped the hot search. Screenshot of Weibo
All of a sudden, the controversy over "whether actors should bring goods live broadcast" was once again rampant.
Actors bring goods full-time, because of "insecurity"?
Celebrity live streaming is not just emerging in 2024. Nowadays, it is the norm for celebrities to make great progress in the field of live broadcasting.
Last year, "Golden Green Leaf" Yuan Qiongdan announced that he would temporarily retire and would fully devote himself to the live broadcast industry. According to Hong Kong media reports, Yuan Qiongdan said that the remuneration of live streaming is more attractive than being an actor, and it can also get rid of the insecurity of being an actor.
Artist Propaganda Jiaxin (pseudonym) told reporters that there are very few head actors, and not everyone earns 2.08 million a day. Most of the actors' incomes are unstable, and the necessary expenses are extremely high, and they have to eat their old money for a few months without filming. "Hao Lei is so idealistic, she thinks everyone should be in awe of acting, but everyone chooses differently, and some people think it's more important to live well. ”
"Live well" is not only material, but also spiritual. After the show was broadcast, Zhu Zixiao said in a media interview that the "last straw" that prompted him to change from an actor to an anchor stemmed from "not being respected". He recalled that when he arrived on the set one day, the director hooked his hand at him with a contemptuous expression and called him "hey".
"I was 32 years old and I was still being called around. If you are an actor, you are always chosen. Therefore, Zhu Zixiao gambled on more than ten years of contacts and jumped to a new field to start over: "I would rather be the boss in my one-third of an acre." When I am recognized by brands, platforms, and fans, I often cry, because I have not been recognized since Shangguan Ruiqian. ”
Stills from "Let's Watch Meteor Shower".
Yesterday's "Sister Pomegranate" is just like today's Zhu Zixiao. And the actor who gained a sense of security through live broadcast, Zhu Zixiao is not the first, and will not be the last. Previously, the reporter interviewed producer Song Yi (pseudonym) on this topic. He told reporters: "There will always be only a few people at the top of the pyramid of the actor industry, and this group of people is constantly changing. There are very few actors who can have a high level of security, probably only 1% of the entire industry. ”
"Compared with film and television projects with long cycles, slow payment collection, and high uncertainty, live streaming is very attractive. Song Yi said that under the premise that the three major platforms are difficult to set up, outdated actors need to find other sources of income.
"Filming may take three or five months or even longer to join the group, but the commercial feedback of the live broadcast is very direct, and hundreds of thousands of dollars can be retrieved in one night, and the live broadcast room with hundreds of millions of sales is divided into more. ”
Feigua data shows that in the first quarter, Zhu Zixiao's live broadcast sales totaled 132 million, with 2649.6, 2637.4, and 79.147 million in January, February, and March, respectively. Hong Lin (pseudonym), a senior account manager of a head advertising company, told reporters that taking the data of goods in March as an example, Zhu Zixiao ranked 49 in the list of Douyin live broadcast talents, and if he removed the brand's self-broadcast account and only looked at the goods experts, he could rank 31st.
Zhu Zixiao's live broadcast data is sold by month. Photo courtesy of the interviewee
There are only a few artists in front of him, such as Jia Nailiang, Shu Chang, and Hu Bing. This ranking is not necessarily accurate, for reference only, but one conclusion can be drawn: Zhu Zixiao has become one of the top anchors with goods. Hong Lin analyzed: "Compared with January and February, the sales of goods in March rose sharply, and it is not excluded that the power of variety shows was borrowed. ”
At a time when the film and television industry is reducing costs and increasing efficiency, relying on live broadcasts to continue to attract money and relying on variety shows to maintain traffic seems to be the "second curve" of actors. But as Hao Lei said: The actor industry is not about leaving if you want to, staying if you want to.
As soon as you enter the live broadcast, it is as deep as the sea, and from then on, you will be a passerby
Some netizens once ridiculed: Once you enter the live broadcast, it is as deep as the sea, and from then on, you will be a passerby.
Indeed, taking stock of the well-known star anchors on major platforms, it is not difficult to find that they have almost half given up their careers as actors, and rarely produce classic roles.
In the show, Zhu Zixiao's improvisational performance made the instructors feel like pins and needles, like a fish in the throat, and like a thorn in the back. Qian Chongyuan, the producer of the movie "Disappearing Her", commented: Maybe he was involved in too much energy by the live broadcast, and now Zhu Zixiao is too far away from acting.
"When my favorite actor goes to the live broadcast, I will 'take off the fan'. Because it's hard to imagine a ruthless and evil face in the play, saying '321 on the link' to the live broadcast camera, don't you think this is very discordant?" The girl Yue Hui (pseudonym) used to be Zhu Zixiao's "passerby fan", "I have seen a movie called "Palace Lock Agarwood", in which Zhu Zixiao plays Brother Jiu, a cunning and noble villain, and he plays very well. But after the live broadcast, he became very fat, hoarse, and extremely incendiary to sell goods. ”
"When he sold chicken feet hard, it was really far from the 'Nine Elder Brothers' in my heart. ”
Zhu Zixiao once collaborated with Zhao Liying in "Palace Lock Agarwood". Stills from the movie
This sentence "already too far" has traces to follow. The second season of "Infinite Transcendence Class" will have its first round of recording at the end of January 2024, and since the recording of the show, Zhu Zixiao has been working diligently as a "live broadcast model worker". According to Feigua data, from January 1, 2024 to March 31, 2024, Zhu Zixiao participated in a total of 113 live broadcasts with goods in the first quarter, with an average of about 38 live broadcasts per month, and the live broadcast time period was concentrated between 8 pm and 12 pm.
Jiaxin told reporters that many artists are not willing to bring goods to live broadcast full-time, because it is extremely energy-consuming: "Most artists who still want to be actors will try to restrain the number of live broadcasts, such as once a week." If you are in the crew, maybe it won't be broadcast for a while. ”
"If you want to act well, you can act, and if you are suitable for live broadcasting, you can do it, and you should not want it at the same time. You can only keep one of the two tracks. ”
Song Yi held the same view. He bluntly said that in the eyes of most industry insiders, the transformation into a full-time anchor with goods is an act of not cherishing feathers. "Producers are reluctant to use long live broadcasts to bring in stars, especially in S-level projects. Song Yi gave an example, "Jia Nailiang doesn't act much now, and he has been bringing goods." Of course,A good book won't look for him.。 ”
Not only that, live streaming may also face public opinion risks. Jiaxin said that the brokerage team is extremely cautious about the live broadcast of artists, "There is no chance to start again in the live broadcast, if any sentence is biased, then the acting career will be over." The collapse of the brand will have a negative impact on the artist, and even cause the audience to boycott the new drama. If the audience buys something for your fame, then you also have to take the risk. ”
It takes time, consumes energy, and "damages" word of mouth, so it seems difficult to have both live streaming and performance. Zeng Zhiwei once asked: "You came to act, do you still bring goods?" Zhu Zixiao's answer was: "Bringing goods is my back road, and acting is the way I want to stick to it." ”
Stills from "Let's Watch Meteor Shower".
Fifteen years ago, Zhu Zixiao became popular with the role of "Shangguan Ruiqian" in the idol drama "Let's Watch the Meteor Shower", but he was weak in follow-up. Under the dim star journey, he adjusted the track and entered the live broadcast to bring goods. Four actors have become popular in the same drama, and the other three are all working hard to act, only Zhu Zixiao is trying to "benefit his family".
He was not convinced, and netizens said that he was "an actor reduced to an anchor", so he was determined to prove himself. However, although she was "criticized" by netizens, Hao Lei's statement is not unreasonable: Love is like loving a person, without paying, TA will not really fall in love with you.
More than a month ago, talking about the original intention of returning to the entertainment industry, Zhu Zixiao smiled brightly at the camera: "I don't want to look back, looking backwards will always be shadows, but looking forward will always be the sun." ”
More than a week ago, Zhu Zixiao also said to the camera, "From 2020 to the present, I am the only star who has brought goods live every day." ”
From anchor to actor, we don't know whether Zhu Zixiao can succeed. But we know that it's only when you get out of your comfort zone that you can really look forward.
"Live broadcast model worker" Zhu Zixiao is not bad, but it is indeed getting farther and farther away from actor Zhu Zixiao. (ENDS)