Three squirrels, once the best in the snack industry, now seem to be stuck in the quagmire of performance. The latest financial report data shows that although the net profit has increased, the decline in revenue for four consecutive years is embarrassing. What did the once beautiful "snack brother" experience?
Looking back at the rise of the Three Squirrels, it quickly made a name for itself in the online market with its keen market insights and innovative marketing strategies. However, with the change of the market environment and the intensification of competition, the three squirrels seem to have gradually lost their former glory.
The fading of the online traffic dividend has left the three squirrels facing new challenges. Although it entered live streaming e-commerce platforms such as Douyin early, it seems that it has not been able to take full advantage of these emerging channels, and instead has fallen into the dilemma of traditional marketing models. At the same time, the layout of the offline market has also failed to achieve the desired results, resulting in its gradual loss of advantages in multi-channel competition.
What's more, the three squirrels paid too much attention to marketing in the development process, but ignored the innovation and quality improvement of the product itself. Although the high advertising and promotion expenses have brought short-term sales growth, in the long run, they have damaged the reputation and image of the brand. Consumer demand for products is escalating, and the three squirrels seem to have failed to keep up with this trend, resulting in a gradual decline in their competitiveness in the market.
Faced with the current predicament, the three squirrels need to seriously reflect and adjust their strategies. It requires a re-examination of market demand and consumer preferences, and increased investment in product development and innovation to improve the quality and taste of products. At the same time, it is also necessary to strengthen the integration and coordination of online and offline channels to better meet the needs of consumers.
In short, the decline in the performance of the three squirrels is not accidental, but the result of changes in the market environment and the lack of adjustment of their own strategies. Only by continuous innovation and quality improvement can we be invincible in the fierce market competition. I hope that the three squirrels can get out of the predicament as soon as possible and regain their former vitality and vitality.