Sales plummeted, and Toyota was anxious
With the rise of China's new energy vehicles, the Japanese represented by Toyota has plummeted in the Chinese market, and overseas markets have also seen an irreversible downward trend.
In the domestic market, China's auto sales continued to soar in January and February, exceeding 4 million units, a year-on-year increase of 11.1 percent! In contrast, the sales of Japanese car brands in the Chinese market suffered a dismal situation, with Nissan, Honda, and Toyota falling by 30 percent, 38 percent, and 35 percent respectively.
In the international market, taking the Thai market as an example, Japanese cars monopolize 90% of the market all year round, but in 2023, there will be new changes in the Thai car market, that is, mainland brand cars will begin to grab the Japanese car market.
The share of Japanese automobiles fell from 90% to 78%, and the proportion of mainland brand vehicles increased from 5% to 11%, with new energy vehicles contributing to this.
Huawei Intelligent Driving and other intelligent driving
By asking the world, Huawei has successfully demonstrated to car companies and consumers what intelligent driving is.
Now there are two kinds of intelligent driving, one is Huawei, and the other is other. This perception is slowly starting to take shape among consumers.
Consumers are also willing to accept Huawei's intelligent driving vehicles and are willing to pay a high premium.
In other words, the choice of Huawei intelligent driving by car companies has become an advantage, which is conducive to the sales of car companies.
Based on this, Huawei conquered Toyota, and Toyota gave its soul to Huawei.
It is reported that Toyota's global model intelligent driving solution will adopt the "Toyota + Huawei + Momenta" tripartite joint solution model. Autonomous driving companies Momenta and Huawei provide software and hardware solutions respectively, and the three parties have in-depth cooperation and integration.
Toyota may adopt the first model, which has a relatively low degree of participation from Huawei.
Previously, Huawei and Toyota have already cooperated in the field of intelligent cockpits. Toyota's ninth-generation Camry is equipped with Huawei's in-vehicle system.
According to Toyota's internal sources, Toyota chose Huawei as the partner mainly because of Huawei's high recognition in the domestic intelligent driving market.
According to the plan, the cooperation between Huawei and Toyota will be used in Toyota's global models. That is, in addition to the Chinese market, Huawei's intelligent driving and hardware solutions will go overseas with Toyota.
This is of great significance, considering Toyota's existing leading position, Huawei's market share of intelligent driving is expected to increase rapidly.
The result will attract more manufacturers to cooperate with Huawei, and in addition, a large number of real-world applications of Huawei's intelligent driving will generate massive amounts of data, which in turn will promote the iterative upgrade of Huawei's intelligent driving.
Toyota's innovation: traditional fuel vehicles are superimposed on Huawei's intelligent driving
The development of new energy vehicles has promoted the development of intelligent driving, but it needs to be clear that intelligent driving and new energy are not the same thing.
The new energy drive is relative to the fuel drive, but the source of the drive is different.
New energy vehicles can empower intelligent driving, and traditional fuel vehicles can also empower intelligent driving.
Toyota's choice to cooperate with Huawei and Momenta this time is to empower all models, including traditional cars. Toyota hopes to empower existing models through Huawei, change the current trend of sales decline, and defuse and counter the aggressive offensive of China's new energy vehicles.