#看见人间百态#
The live broadcast is regular, and the authoritative person of the relevant departments of the State Administration for Market Regulation issued a regulation that the live broadcast personnel must make it clear who brings the goods and whose goods they bring, and if something happens, they can't run away. Responsibility must be met. Platforms should pay attention.
This provision is one of the measures taken by the State Administration for Market Regulation to regulate the live streaming industry, and has the following important significance:
1. Increased transparency: Clearly indicating who is carrying the goods and the source of the goods they are bringing increases consumer awareness and trust in the product.
2. Clear responsibility: In the event of a problem or dispute, it is easier to determine the responsible party and avoid prevarication and evasion of responsibility.
3. Protecting consumer rights: Enabling consumers to make more informed purchasing decisions, while having a clear target for prosecution when their rights and interests are violated.
4. Standardize the development of the industry: Encourage anchors with goods to choose goods more carefully, and pay attention to product quality and reputation.
5. Strengthen market supervision: It provides a clearer regulatory basis for the regulatory authorities to facilitate the investigation and punishment of violations.
This provision will help create a healthier and more orderly market environment for live streaming and promote the sustainable development of the live streaming industry. At the same time, it also reminds consumers to be vigilant and consume rationally when participating in live shopping. Learn about live streaming and ask me questions.
