During the Qingming holiday, Nanjing has a pleasant climate. The major business districts and neighborhoods are crowded, and the "holiday economy" continues to heat up ...... leisure and entertainment, tasting food.
According to the data of the Nanjing Municipal Bureau of Commerce, during the Qingming holiday, the 139 commercial and trade enterprises monitored by the Municipal Bureau of Commerce achieved sales of 590 million yuan in three days during the holiday, a year-on-year increase of 20.0% on a comparable basis (the first day of the holiday compared with the day of last year's holiday).
A new season of spring
In early March, Nanjing's "2024 Nanjing International Consumption Festival • Yangchun New Season" was launched, focusing on the spring economy, focusing on the four themes of "home beauty, TA beauty, store beauty, and life beauty", focusing on the first release of spring clothes, fragrance and beauty, and spring food and spring flavor. The spring promotional activities of key enterprises are staged colorfully, filling the happy atmosphere of the holiday.
On the last day of the holiday, in the Nanjing Xinbai Center store, the Nanjing Radio and Television Niuka video reporter saw an endless stream of consumers who came to buy gold jewelry.
Ms. Hu
consumer
Now that the quality of life is high, I like this bracelet very much, and my daughter has it herself, and she wants to buy a set.
The reporter noticed that "wearing gold and silver" is no longer exclusive to middle-aged and elderly people, and the gold braided rope full of national style has been favored by more and more young people.
Ms. Liu
consumer
Today I came to buy a pure gold dragon, because this year is the year of the dragon in the zodiac, so I came and bought a dragon.
Xu Hailing
Millennium Jewelry Counter Salesman
This year, there are more customers who choose gold jewelry DIY. Now the national style, the national tide is more popular, there are some gold ornaments on it, there are small dragons, small flowers, all of which are ancient craftsmanship, the hardness is very high, and it is not easy to deform when worn casually.
Shopping...... During the Qingming holiday, citizens and tourists have stepped out of their homes to embrace spring. Major shopping malls have also taken advantage of the situation to launch a variety of promotions.
Deji Plaza launched a special project for the 2024 New Shopping Season with "Surging New Juli" full rebate coupons, and the Central Shopping Mall held the 2024 Spring Beauty Festival, the first Spring Gold and Jewelry Festival and the Spring New Food Carnival.
During the three-day holiday, the 38 shopping malls and complexes monitored by the Nanjing Municipal Bureau of Commerce achieved a total sales of 410 million yuan during the three-day holiday, a year-on-year increase of 22.9% on a comparable basis.
Walk into the spring light
The Qingming holiday is the best time to visit and enjoy the scenery in Nanjing, and the number of tourists received by major scenic spots has increased significantly, with foreign tourists accounting for more than half, the number of Qunar Nanjing hotel bookings has increased by nearly 9 times, and the number of ticket orders related to Meituan's "flower viewing" and "outing" has increased by nearly 7 times year-on-year. The average occupancy rate of star-rated hotels and some brand hotels in the city reached 83.8%. Nanjing Landmark Jinling Hotel, the occupancy rate of Qingming holiday exceeded 85%. Overall revenue and average home prices increased by 40% compared to 2019.
According to CCTV News, among the top 10 popular scenic spots in the country, Confucius Temple-Qinhuai Scenic Belt, Zhongshan Scenic Area, and Xuanwu Lake Scenic Area are on the list, and Nanjing has also become the only city in the country with three scenic spots on the list of "TOP10".
According to the data released by the Nanjing Smart Tourism Big Data Operation Monitoring Platform on the evening of April 6, during the Qingming holiday, the city's scenic spots, cultural and museum venues, rural tourism and other monitoring points received 5.078 million tourists, and the city's total tourist consumption reached 2.74 billion yuan, an increase of 107.4% and 119.2% respectively compared with 2023 on a comparable basis.
This holiday, various special activities will organically integrate multiple interactive experiences with the beautiful rural texture, igniting the enthusiasm for rural cultural tourism consumption.
The 2024 China Dragon International 3x3 Basketball Super League will open its fourth stop in Gaochun, as the top FIBA 3x3 basketball event, superimposed on the Gaochun Jinhua tourism season, driving the "popularity" and "wealth" of the whole region.
From April 4th to 6th, the 2024 Colorful Jingqiao Rural Leisure Tour and Snail Garden Party in Jingqiao Town, Lishui District was held in Zhishan Village. Creative markets and food competitions with the theme of snails, such as "touching snails" and "snails" competitions, and fun games, have their own characteristics.
Many scenic spots have launched new scenes and new ways to play to provide tourists with a more in-depth and cultural tourism experience, such as the "Begonia Tea Show" in the Mochou Lake Scenic Area, which takes tourists to listen to Kunqu opera under the begonia flowers, taste the rain flower tea, and read "Dream of Red Mansions".
Jingyi Yanagi
Mochou Lake Scenic Area staff
During the Qingming holiday, an immersive performance of the Begonia Tea Show was also launched, with three famous books of "Dream of Red Mansions", "Peach Blossom Fan" and "The History of Confucianism" as creative points, combined with opera and dance performances, to show the historical and cultural heritage of Nanjing.
On April 4 and 5, Mochou Lake Scenic Area received more than 60,000 tourists, doubling last year.
In addition, the Confucius Temple Scenic Area uses artificial intelligence and AI technology to make more and more digital humans active in scenic spots, cultural and museum venues, and the Xinanli neighborhood has created activities such as "Spring Concert with the theme of "Go Upstairs, Bird's Eye View of Spring" to feast tourists' eyes.
The popularity of the hot cultural tourism consumer market also directly drove the commercial consumption data, and the sales of commercial and trade enterprises around the Confucius Temple Scenic Area and Tangshan Scenic Area increased by 117.0% and 338.1% year-on-year respectively according to comparable standards. According to UnionPay business data, the city's foreign tourists accounted for 26.5% of the province's cultural tourism consumption through UnionPay channels during the Qingming holiday.
Holiday fireworks
Going out to play and having dinner with family and friends have become the main force of holiday food and beverage consumption. The food and beverage outlets in the food court on the first floor of Xinbai are full. Two first stores in Nanjing opened here, attracting many consumers to try the new ones.
Shou Changyang
Marketing Director of Nanjing Xinbai Center Store Food Court
During the long holiday, the passenger flow of our catering increased by nearly 30% year-on-year, and there were more tourists from other places. Tourists from other places are more inclined to our time-honored restaurants in Nanjing, such as our duck blood vermicelli soup shop, which has a turnover rate of more than 10 times a day, and our pastry shop is also very hot.
In addition to the shopping malls and commercial complexes with comfortable environment and convenient supporting facilities, Kexiang, which is famous for its food, has attracted many tourists from other places.
Ms. Jia
Shanghai tourists
If you swiped it on Xiaohongshu, come here to eat, play, and take a look. We just went there to eat soup dumplings, and last night we ate Nanjing's food stalls, which are all very good.
Ms. Xu
Tourists from Zhejiang
I bought 3 flavors of Qingtuan, sesame, red bean, and egg yolk and meat floss. Everyone likes to eat Qingtuan in Qingming, so I came to Nanjing to buy it, and brought back 3 flavors together as a souvenir.
The city's fireworks continue to stimulate new momentum for consumption, and this small long holiday, Nanjing's consumer market is "spring" good.
Nanjing Radio and Television Niu Ka video reporter: Zhang Ziyue, Shangguan Su Jun, Xu Wen
Drafting: Peng Shuo
Editor: Zhang Liwei
Executive Editor-in-Chief: Lin Xi Editor-in-Chief: Wang Hui