Since OLAYA turned into serfs and sang, product development and marketing have become more and more unauthentic.
First of all, relying on the network platform, with the water sense of white light plastic essence and The two products of The Polynstem Light Spot Essence, it has gained a large wave of goodwill among young people; then with the Japanese factory production series, it has shed the labels of old-fashioned, rustic and low, and successfully entered the mid-range market; last year, it made a streamer bottle, and obtained good sales with high-intensity exposure on the basis of the popularity accumulated by OLAYA.
Indeed, on the road to upgrading the image of old-fashioned skin care products, OLAY's turnaround battle can be called a textbook case.
Recently listed a name "anti-glycation small white bottle" essence, looks like a twin with the light sense small white bottle, only a week only, online marketing has rapidly become a scale, and in the Tmall flagship store with the former photosensitive small white bottle pit and production batch number, sales are true and false, it is really difficult to understand "anti-sugar small white bottle" and "photosensitive small white bottle" is a product upgrade or really different. Is there any anti-glycation function?
Anyway, you have to dig out the ingredients first.
Photosensitive vial (water-sensitive white light plastic serum), the active ingredients are niacinamide, xylitol, sterol, vitamin E, panthenol, tocopheryl ethyl acetate, inositol, undecylphenylalanine (nibenamide), zinc gluconate, copper gluconate, magnesium aspartate, ascorbyl glucoside.
Anti-sugar flask (water-sensitive white light dew), the active ingredients are niacinamide, xylitol, sterol, vitamin E, panthenol, tocopheryl acetate, white water lily flower extract (gram glycol Glycoxyl), inositol, undecylphenylalanine (amide), ascorbyl glucoside.
The active ingredients of these two products are different in that one has three anti-aging ingredients of "zinc gluconate, copper gluconate, and magnesium aspartate", while the other replaces this raw material group with "white water lily extract".
What is White Water Lily Extract? OLAY gave it a very foreign name, Glycoxyl, Chinese called gram.
In terms of material composition, white water lily extract contains a mixture of flavonoids, polyphenols, vitamins and polysaccharides, which has the effect of antioxidant and inhibition of tyrosinase activity. In other words, White Lotus Extract is both anti-aging and prevents skin tones from turning yellow and darkening.
But it is difficult to say how much it can play in the OLAYA anti-sugar small white bottle. Anyway, there are three key ingredients of niacinamide, amide, ascorbate glucoside and inhibition of tyrosinase activity, and the grammycoxyl can only be regarded as the icing on the cake.
After saying that the ingredients say the texture and the sense of use, the texture of these two products is the same, white emulsion-like, clear and easy to absorb, the upper face is not sticky, there will be no obvious sense of oil, there is an auxiliary effect of enhancing the moisturizing effect of the cream, and there is a certain anti-grease oxidation effect. People who are sensitive to niacinamide will feel a fiery sting on their face.
You can understand OLAYA's sugar-resistant small white bottle as a new bottle of old wine, the new bottle is not really a new bottle, but the old bottle has been decorated with some accessories. However, from the perspective of official channels claiming that the fourth generation of products, it is more accurate to describe it with a sugar-resistant small white bottle that is a replacement product for the photosensitive small white bottle.
Anyway, the price of the two products is the same, for consumers, as long as the photosensitive small white bottle is not off the shelf, buy which one is the same; for OLAYA, always push the light sensitivity small white bottle, it is inevitable that consumers feel bored and boring, change a vest out to continue to churn, but also give consumers a brand to work hard to engage in research and development, must try the feeling of new products.
Some people will think that buying a sugar-resistant small white bottle under the operation of OLAYA is to pay IQ tax, because the price of these two products is the same, so it can only be counted as half right!
If you originally wanted to buy OLAY photosensitive small white bottle, but saw the anti-sugar small white bottle, you chose the anti-sugar small white bottle, which is not counted as iq tax; if you did not think of buying a photosensitive small white bottle, nor did you think of buying OLAYA products, purely because of the three words "anti-glycation" to buy to try it, it is not counted as iq tax; if you are really for the "anti-glycation" three words to buy, it is likely to pay IQ tax.
Finally, the Witch Heart Sutra briefly talks about the anti-glycation thing, the essence of saccharification is oxidation, the essence of anti-glycification is antioxidant, and the "anti-sugar" ingredient in japanese POLA's anti-glycation skin care products and anti-sugar pills is an antioxidant ingredient. Related specific analysis, in another article of the Witch Heart Sutra, interested can go to see it.