In addition to hot pot, Kuanzhai Alley, Jinli, and Giant Panda Base, Chengdu, the "Internet Celebrity City", has recently added an Internet celebrity check-in point - Jetta Intelligent Robot in Chengdu Dong'an Lake Sports Park. Jetta intelligent robot JETTAMAN interacted with tourists in an interesting way, demonstrating the spirit of Jetta brand's pursuit of innovation and enterprising, and reflecting its youthful brand strategy.
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The completion of intelligent robots is an important step for the Jetta brand to start rejuvenation
Nowadays, young consumers have gradually become the main force of automobile consumption, and their demand for cars is no longer only a means of transportation, but also a manifestation of life attitude. The Jetta brand is keenly aware of this market change and has innovated and launched marketing methods that meet the needs of young people.
Jetta intelligent robot not only has highly intelligent functions, but also integrates fashionable, dynamic and energetic young elements into the appearance design, which has become a vivid display of the young image of the Jetta brand. In the future, new and interesting interactive content such as emojis, strip comics and check-in videos will also be launched around intelligent robots, so as to build Jetta into a popular Internet celebrity brand among young people.
It is reported that Jetta intelligent robot is a landmark check-in project in Chengdu jointly promoted by the Jetta brand and the Chengdu Municipal Government, and Chengdu Dong'an Lake Sports Park is the location of the main venue of the 31st World University Games and the venue of the 12th World Games in 2025. Through JETTAMAN, the Jetta brand has narrowed the distance with users, allowing more and more consumers to understand and experience Jetta, which has also become an important measure for the Jetta brand to build a "user brand" strategy.
The all-new Jetta VS5/VS7 will be launched soon to meet the new needs of young consumers
The new Jetta VS5/VS7 new car has been unveiled and opened for pre-sale, of which the pre-sale price of the all-new Jetta VS5 is 87,900-121,900 yuan, and the pre-sale price of the all-new Jetta VS7 is 107,900-141,900 yuan, and the new car will be officially launched at the 2024 Beijing Auto Show. The two new cars not only inherit the high quality and reliability that the Jetta brand has always had, but also show a youthful design concept in the details.
The all-new Jetta VS5 adopts the "three-dimensional sculpting" body design language, which is more in line with the aesthetic needs of young people for pioneer appearance. The new "Shine Blue" exterior color is available, and the interior is available in a new blue and black color scheme, which is in line with the current fashion trend. The J-Connect system adds video projection functions, upgraded navigation maps and voice assistants, and adds practical functions such as front keyless entry and digital tire pressure monitoring to improve convenience and safety.
The all-new Jetta VS7 adopts the design language of "unbounded aesthetics", and the new logo design and Galaxy unbounded dot matrix grille create a sporty appearance. The new "Starry Sky Blue" car color, with the brown and black color combination of the interior, brings a new choice of fashion and comfort to young people. The new singing bar function is equipped with customized microphones and music rhythm atmosphere lights to create a mobile KTV. Users can also enjoy convenient interactive experiences such as POI sending to the car and pushing navigation information for the last 1 km.
In the view of the Jetta brand, the world of young people should not only have poetry and distance, but also should be accompanied by Jetta all the way. Every iteration and upgrade of Jetta has accurately stepped on the hearts of young people, making Jetta not only the Jetta in everyone's childhood memory, but also a reliable partner to create a better life with every struggler.
Check in to the new Jetta and be the coolest young man. The Jetta brand is guided by intelligent robots and supported by new models, telling young consumers with practical actions that it is not only a car manufacturer, but also a "user brand" that understands young people and can resonate with young people.