On April 6, Nimo, an overseas live streaming platform under Huya, held its annual global event in Bangkok, Thailand. The event invited nearly 1,000 anchors, guilds and partners from Thailand, Vietnam, Indonesia, Malaysia, the Philippines, Turkey, the Middle East and other countries and regions to gather together to commend those individuals and organizations who are deeply loved by users and have made outstanding contributions to the platform and community content ecology.
At the event, Li Meng, senior vice president of Huya and CEO of Nimo, announced that while developing game live broadcast and pan-entertainment live broadcast, it will continue to dig deep into the commercial value of the game vertical track this year, strengthen cooperation with game manufacturers and brands, and further expand game intermodal transportation, agency distribution and game upstream and downstream services. This is another milestone for Nimo on the basis of consolidating its leading game live streaming platform, giving full play to the platform's rich anchor resources, excellent live broadcast operation capabilities, rich localization resources and other advantages to realize commercial value. For example, this event has carried out in-depth cooperation with the cloud service platform "Volcano Engine" and the well-known game "Taris World".
Nimo's World of Taris has teamed up to create a phenomenal word-of-mouth game in Southeast Asia
Nimo's global event fully demonstrated the internationalization of its business and the nature of its game. Based on the scenes of the MMORPG game "World of Taris", which is popular among gamers around the world, the venue restored the grand and mysterious graphics of the game, while the symphony orchestra accompanied by tense and shocking theme music, making people instantly immersed in the game world. In addition, a game trial area and an interactive check-in area were set up at the venue, where players could not only experience the latest version of the game first, but also take photos with their favorite Coser.
According to reports, "Tarisse World" is developed by Tencent's company, Ledong Excellence, and is a strategic product published by Tencent in 2024, and Nimo is a strategic partner of the game's overseas distribution.
According to the CEO of Joy Excellence, "World of Taris" not only retains the pure and classic MMORPG fun, inherits the classic fantasy art style, but also reproduces the challenging dungeon mechanism and immersive exploration fun, and the game has received great attention from users around the world in the closed beta stage. The game is currently open for global pre-registration, and it is expected to be launched globally in the second quarter of this year. Next, "Taris World" and Nimo have joined forces to quickly promote the game to Southeast Asian users, and I believe that with Nimo's rich game anchor resources, KOL resources, and rich game live broadcast operation experience, it can create a world for "Taris World" in the MMORPG game vertical track.
It is understood that this time, Nimo and "Taris World" landed in Southeast Asia, and the two sides can be said to have done their homework. Taris invested a lot of resources in the launch stage, recruited more than 100 game KOLs in Southeast Asian countries to actively participate in the Taris's "Star Leader" selection activity, and finally selected the top 10 most popular and most popular KOLs in each country through global fan voting, becoming the "star leader" of each country, as the representative of "Taris World" in Southeast Asia, allowing players to experience this game in a more interesting and fun form.
NIMO also attaches great importance to this cooperation with "Taris World", integrating online and offline resources to strive for gamers from all walks of life. For example, in terms of platform resources, it leveraged the platform's top anchor resources in many countries in Southeast Asia to participate in live broadcast interaction and social publicity. In addition, the platform also convened nearly 200 influential KOLs from many countries in Southeast Asia to publish promotional materials and create topic discussions on Facebook, Instagram, TikTok, Youtube and other social platforms, forming high popularity and high attention on major platforms. In terms of media publicity, the head media, game media, entertainment and other media of various countries have spread all kinds of publicity in an all-round way, coupled with large-screen advertising in Bangkok, Thailand, Jakarta, Indonesia and other urban centers, online and offline linkage, setting off a wave of taris in Southeast Asia.
Integrate the resources of the industrial chain and deepen the upstream and downstream services of the game
The total revenue of the global gaming industry is growing every year, and these revenues include the sales of gaming software, online services, advertising revenue, game derivatives sales, etc. According to the 2024 Mobile Gaming Market Report, data.ai, a data research firm, gaming remains the main source of mobile consumer spending, with gaming spending reaching $107.3 billion last year, accounting for nearly 63% of app store consumer spend.
The huge overseas market potential has attracted more and more domestic game manufacturers to embark on the road of "going global". As an overseas platform of Huya, Nimo has emerged in Southeast Asia, the Middle East and other countries and regions since its successful incubation in 2018, with a huge user base around the world and a comprehensive ability to provide a full range of services for major game manufacturers.
According to reports, at present, Nimo has local offices and operation teams in Southeast Asia, the Middle East and other countries and regions, and the platform content takes the route of localization and refined operation. The number of anchors on the platform has exceeded 100,000 and tens of millions of users. It has signed a number of well-known esports teams and top streamers around the world, including professional players from more than 50 top esports clubs. In addition, the Nimo platform has gathered more than 70% of the top KOLs from Vietnam, Indonesia, Thailand, Turkey, the Middle East and other regions.
Li Meng introduced that Huya, as a leading game live broadcast platform in China, has rich experience in game live broadcast operations, which provides reference experience for Nimo to quickly develop the overseas game live broadcast market. At present, Nimo has formed a global ecological empowerment system around event planning, event production, game joint transportation, and localized content marketing. In terms of publicity and distribution channels, it has built top 100 media resources covering Southeast Asian countries, more than 100 game media matrices and more than 70 social media matrices. In terms of event marketing, he has accumulated rich planning capabilities and execution over the years. For example, the annual festival has become a major event in the live broadcast industry in various countries, which has given Nimo excellent strength to deeply cultivate the overseas market. At present, Nimo has provided multiple boosts in the global market for many games such as Mobile Legends, Hostilities, and PUBG Mobile, achieving both influence and economic benefits.
"This year, Nimo will continue to expand its business footprint while continuously improving its comprehensive operation capabilities, and will continue to expand into the Philippines, Malaysia, Myanmar, Eastern Europe and other countries and regions. In terms of product and operational capabilities, we adhere to the strategy of refinement and localization, rapidly expand resources in various regions, vigorously develop upstream and downstream related services for games, and strengthen cooperation with upstream and downstream industries such as domestic and foreign game manufacturers. Li Meng said.