In the wave of business, every new phenomenon is enough to cause some thought, even questioning. Recently, a brand has launched the so-called "divorce diamond ring", which in the eyes of many people, is undoubtedly a "betrayal" of the traditional meaning of the diamond ring. But I prefer to call it a "challenge" to conventional wisdom.
When I was younger, I used to think that a diamond ring was a symbol of love, that it represented the commitment and firmness between two people. But as the years went by, I came to realize that the meaning of a diamond ring is not limited to love. It can likewise be a sign of self-independence, self-confidence, or even an important marker at a certain stage of life.
The emergence of divorce diamond rings actually broke the inherent concept that diamond rings only exist for marriage. For those who have experienced a marriage change, this diamond ring may represent a fresh beginning, a sense of relief and courage from past experiences. From this point of view, it is more like a "diamond ring of rebirth" than the so-called "diamond ring of betrayal of love".
When a brand launches a product like this, it is also sending a message that life is changeable, and we should embrace this change. Of course, such a view may be opposed by some, after all, in the traditional view, diamond rings and marriage are closely linked. But just as society is constantly evolving and changing, so should our perceptions.
As for the question of "is the big guy crazy, or am I crazy", I want to say that in fact, it is not crazy. It's just that different people have different views and understandings of the same thing. And it's this diversity and inclusion that makes our world a richer place.
So, it's a good idea to look at this phenomenon with a more open mind. After all, in the business world, innovation and breakthroughs are often hidden in ideas that seem "out of the ordinary". And for consumers, the most important thing is to find the diamond ring that truly represents their heart and story, whether it is bought for marriage or worn for divorce.